It is an efficient feedback analysis tool that uses advanced analytics by surfacing insights from customer comments. It has a tool, voice of customer (VoC) which gathers incoming customer data and provides feedbacks and alerts to your employees. It also has Employee Engagement feature which uses employee-tuned text analytics and gathers greater insights. Along with this, it has Analytics Overlay which extracts the maximum information from customer data and updates you with real-time alerts. In addition, it has closed loop feature in order to quickly identify the root cause of your customer’s complaint.