Bouncezap is a user-friendly marketing tool for converting website visitors into paying customers. The software also has a WordPress plugin. It has various message display options such as email opt-ins, surveys and customized HTMLs. The software is equipped with bundle of default templates to exhibit the products. It allows user to create unlimited campaigns and has some more additional features such as A/B testing and Visitor segmentation. The software uses Dynamic Text Replacement, using which, it recognizes the frequent visitors and delivers them a customized messages.