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A/B testing is commonly performed in web development using various assessment tools for identifying which version of something helps an individual or organization to meet a business goal more effectively.
I’d recommend reading the following resources in order to build up an overall understanding of the world of A/B testing:
In an A/B test, a web page or app screen is modified to create a second version of the same page. Then, half of your traffic is shown the original version of the page (known as the control) and half are shown the modified version of the page (the variation). This comparison helps in understanding which webpage version is more beneficial for your business.
An A/B test can be very helpful in making you understand your website traffic in a very detailed manner which gives you an idea about how to strategize and then further grow your business.
Yes. It integrates with Twitter, Wordpress, Google AdWords, Salesforce Marketing Cloud and Sales Cloud, ActiveCampaign, Shopify, Zendesk, Freshdesk, Zoho CRM, Google Analytics, Campaign Monitor, Wufoo, Olark live chat, LinkedIn, Stripe, PayPal, Facebook, Zapier, Autopilot and lots of other apps.
The minimum amount of time that an A/B test should be run is at least for a week in order to produce effective results.
One needs to understand and research the various problems which need to be corrected through the tests, as the best way to improve anything is by understanding what’s wrong with it.
A/B testing can be useful for the growth of all the three sizes of businesses, i.e., small scale, medium scale or large scale.
The cost incurred for A/B testing varies for different tools, however, Google Analytics offers this service for free.
Evergage Core and Visual Website Optimizer.
