It is an efficient web analytics tool to get an insider look about your products and services. It has visitor recording feature, which identifies your website visitors and tracks their conversations in order to collect their feedbacks. In addition, heatmap helps you to get superior UX insights and shows you where your visitors clicking on a web page. Using built-in tools of Smartlook, you can able to track all the events on your web pages. It also has conversion funnels that will indicate about massive drop between the steps in your funnel. Incorporating this software will help you to make better decisions to increase your revenue and retain your customers.