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What is A/B testing?

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Asked by Amanda Ranga | 1 years ago
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Arnesh Chande
1 years ago

A/B testing is commonly performed in web development using various assessment tools for identifying which version of something helps an individual or organization to meet a business goal more effectively.

 

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Pallav Jha
1 years ago

AB testing is essentially an experiment where two or more variants of a page are shown to users at random, and statistical analysis is used to determine which variation performs better for a given conversion goal

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