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How A/B testing works?

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Asked by Ekta Gupta | 5 years ago
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Ishanika Sudha
5 years ago

In an A/B test, a web page or app screen is modified to create a second version of the same page. Then, half of your traffic is shown the original version of the page (known as the control) and half are shown the modified version of the page (the variation). This comparison helps in understanding which webpage version is more beneficial for your business.

 

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