Matomo Pricing, Reviews and Features (April 2024)

About Matomo

It is an open source analytics software with privacy protection and user-centric insights. It can be installed on your server at free of cost. It provides real time updates about the details of your website visitors. Matoma has a customizable dashboard which allows you to create your own dashboard with widget configuration. It has goal conversion tracking using which you can track your progress to reach business objectives. In addition, it has event tracking feature to identify and measure interaction by the users in your website. Moreover, the software has A/B testing platform using which you can experiment and optimize your website campaigns by running A/B tests.

Screenshots & Videos

Pricing

Free Trial Not Available
View Detailed Pricing

SW Score Breakdown The SW Score breakdown shows individual score for product features.Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

100%
Reviews

85%
Momentum

62%
Popularity

85%

Platforms Supported

Browser Based (Cloud)
Mobile App (Android, iOS)

Organization Types Supported

All (Small, Medium, Large)

API Support

Available

Modes of Support

Online

Matomo Awards

# 1 Most Worthy Software Web Analytics Software
Q2 2021

# 4 Fastest Growing Software Web Analytics Software
Q2 2021

# 1 Most Popular Software Web Analytics Software
Q2 2021

# 3 Most Worthy Web Analytics Software
Q4 2019

# 4 Most Popular Web Analytics Software
Q4 2019

# 2 Most Searched Web Analytics Software
Q4 2019

Matomo Features

Show Feature Explanation

Show Missing Features

Web Analytics Features

Features: The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

100%

Alert Notifications

Alerts the user when predefined criteria is met

Multiple Site Management

Helps to analyze and track more than one websites

Report Generation

Gathers data and generates reports as PDF file.

Time on site Tracking

Tracks the time that a visitor spends on your website

User Interaction Tracking

Identifies and tracks the visitors interaction on your websites

Goal Tracking

Allows to track progress to reach business objectives

Conversion Tracking

Enables user to track customer conversion rate

Campaign Management

Allows a user to analyze and track marketing campaigns across multichannel efforts

Event Tracking

Identifies the important events happening in your application

Heatmaps

Heatmaps show where users have clicked on a page

Matomo Pricing

Free Trial

Not available

Pricing Options

Freemium ( Limited Features )

Premium Plans ( Open-source / Subscription )

Pricing Plans

On-Premise Others

For Monthly Traffic: 50,000 Page Views

Hosted on your servers

Features

Easy to set up: Requires technical knowledge, and a server
Choose where your data is stored
Support: Free community support or paid support subscriptions
Websites: Unlimited
Team members: Unlimited
Segments: Unlimited
Goals: Unlimited
Custom Dimensions: 100
Raw data retention: Forever
Report data retention: Forever
No data sampling
Google Analytics data importer
GDPR Manager
API access
Standard reports
Activity Log: From EUR19 per year
WooCommerce Analytics: From EUR 39 per year
Search Engine Keywords Performance: From EUR 129 per year
Funnels: From EUR 179 per year
Users Flow: From EUR 79 per year
White Label: From EUR 149 year
Heatmap & Session Recording: From EUR 199 per year
A/B Testing: From EUR 199 per year
Custom Reports: From EUR 199 per year
Forms: From EUR 149 per year
Media Analytics: From EUR 149 per year
Roll-Up Reporting: From EUR 199 per year
Advertising Conversion Export: From EUR 149 per year
Multi-Channel Conversion Attribution: From EUR 79 per year
Cohorts: From EUR 89 per year
Tag Manager
SQL raw data access
SAML integration: From EUR 499 per year
LDAP integration
Custom Domain
Fully customizable and extensible
eCommerce Tracking
Event Tracking
Content Tracking
Campaign Tracking
User Tracking
Site Search
Real-Time
Customisable Dashboard
Segmentation
Custom Logo
Row Evolution
Transitions
Overlay
Privacy Options
All Websites Dashboard
Visitor Maps
Visitor Profile
Site Speed
Geo-Location
Annotations
Scheduled Email Reports
Custom Alerts
HTTP Analytics API
HTTP Tracking API
Log Analytics
Exportable Widgets
100+ Integrations
50+ Languages
100+ Currencies
Timezone support

Cloud Others

INR 2590 billed Yearly

For Monthly Traffic: 50,000 Page Views

Hosted on your servers

Features

Additional pageviews : 5,000 for INR259
Easy to set up
Choose where your data is stored : In Europe
Support: Email-Support
Websites: 30
Team members: 30
Segments: 100
Goals: 150
Custom Dimensions: 30
Raw data retention: 24 months
Report data retention: Forever
No data sampling
Google Analytics data importer
GDPR Manager
API access
Standard reports
Activity Log
WooCommerce Analytics
Search Engine Keywords Performance
Funnels
Users Flow
White Label: Custom Logo & Colors
Heatmap & Session Recording
A/B Testing
Custom Reports: 100
Forms: 100
Media Analytics
Roll-Up Reporting
Multi-Channel Conversion Attribution
Cohorts
Tag Manager
SAML integration: Available in Cloud Enterprise
LDAP integration : Available in Cloud Enterprise
Custom Domain : Available in Cloud Enterprise
Fully customizable and extensible : Partially
eCommerce Tracking
Event Tracking
Content Tracking
Campaign Tracking
User Tracking
Site Search
Real-Time
Customisable Dashboard
Segmentation
Custom Logo
Row Evolution
Transitions
Overlay
Privacy Options
All Websites Dashboard
Visitor Maps
Visitor Profile
Site Speed
Geo-Location
Annotations
Scheduled Email Reports
Custom Alerts
HTTP Analytics API
HTTP Tracking API
Log Analytics
Exportable Widgets
100+ Integrations
50+ Languages
100+ Currencies
Timezone support

Based upon the Number of Page Views, the pricing plan varies.

Screenshots of Vendor Pricing Page

Disclaimer: The pricing details were last updated on 10/08/2021 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Matomo Pricing.

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Matomo Reviews

User Rating

4.3/5 (Based on 204 Ratings)

Ratings Distribution

Excellent
51.5%
Very Good
31.9%
Average
10.3%
Poor
5.4%
Terrible
1%

Do You Use Matomo?

Write a Review

Review Summary

Users appreciate the platform's open-source nature, customization options, and the ability to self-host. It is praised for its detailed reporting and analytics capabilities, allowing users to track website traffic, user behavior, and conversion rates. Additionally, users find the interface user-friendly and easy to navigate. However, some users mention occasional bugs and limitations in certain features, and the learning curve for advanced functionalities can be steep. Overall, users find the platform valuable for website analytics and appreciate its flexibility and customization options.

Pros

Opensource and free: No licensing fees, allowing for costeffective data analytics.
Highly customizable: Offers extensive customization options to tailor reports and visualizations.

Cons

Steep learning curve: Requires technical expertise to set up and manage effectively.
Limited reporting capabilities: May not provide advanced analytics features found in paid solutions.

Matomo User Reviews

AI-Generated from the text of User Reviews