What do you like best?
Real-time event tracking, very user-friendly interface, very helpful support team, constant improvement and new features introduction.
What do you dislike?
Sometimes their documentation may not be sufficient to implement the features or complete the integration.
There are certain technical limitations that would take some considerable time to have been implemented: one FCM key per project allows only one App per project for example.
Recommendations to others considering the product:
Prepare the most detailed list of requirements.
Be ready to roll out the new email sender as Exponea is integrated with the limited number of them (Mailgun, Mailjet, etc).
It is better to buy the tech consultant hours during the implementation stage to avoid falling into pitfalls.
What problems are you solving with the product? What benefits have you realized?
Omni-channel campaign management became easy to implement and benefit from since we implemented Exponea.
To show banners on our site or in our mobile app (Android & IOS) if they are in our platform (active session)
To send browser push and/or mobile push if the user has left our platform recently (active session has been within hours)
To send email to those users who have not had active session for a few days.
To send sms if the user's email became invalid
To add the user to the retargeting campaign if the user stopped reacting to our emails/ push notification and sms.
We also can add new channels and test them without any costly integration by using Exponea's webhooks.
A/B testing became usual for our Campaign Managers. We continuously improve our Campaign performance by introducing new logic and by changing the number of touch points and playing with the new offers. It is very easy to use A/B testing in Exponea and you can basically a/b test anything starting from one channel/campaign to the multivariate/multiple mediums when your A variant is consequently replicated through all touch-points during the campaign.
Customer data management and tracking as well as deduplication and merging all identificators to have 360 customer view and act upon it by sending the notification to them via the most recent interaction or preference history (so we won't send the email to user if they have visited our mobile app just a while ago, we will send the mobile push. And if the user do not read our emails, like the last 3-5 emails but comes back after the sms sent then we will send the next notification via sms instead of piling up the unread email number in their inbox)
Exponea is great in terms of managing the User retention by running campaigns that intend to increase the number of returned users and reduce the churn at the early stages when they lose interest and need attention. Yes, i am talking about RFM segmentation and relative ease of implementation of such technique. Yet your Creative and Content guys should be ready for this challenge as your offer should really be relevant and valuable for these segments.
Use of Jinja, JS, SQL, HTML, CSS in creating/editing weblayers, email templates, extracting the data really helps with getting the right result and meeting business requirements.
We are still exploring their features and looking forward to growing our business with them.