Home/Customer Data Platform (CDP)/Exponea
Updated on: October 21, 2021

What is Exponea ?

Exponea - Customer Data Platform (CDP)
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98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Exponea

Unify customer data facilitating great marketing capabilities
(287 Ratings) Write Review

Exponea is an intuitive customer data and experience management platform which is capable of unifying relevant information across various customer touchpoints. The software offers a wide variety of features like email marketing, automation, product recommendation, predictive intelligence etc. It generates actionable customer intelligence based on the behavioural patterns showcased by individual clients. Businesses can personalize their communication techniques leveraging advanced custom conditions. Its email management feature helps organisations design, optimize and evaluate their email campaigns in real-time. An omni-channel orchestration facilitates automated communication with individual consumers via SMS, email, notifications and web layers. Exponea banks on the actions showcased by individual customers in relation to the business of a particular organisation. It offers efficient integrations with WhatsApp, Zapier, Qubit, Unisender etc. Data stored within the BigQuery module of Exponea gets updated on a regular basis, enabling enterprises to run detailed extraction processes using custom analytical tools. Thus making it easy to create comparisons between long-term data related trends. Its scalable infrastructure takes care of the changing storage capabilities.

Exponea Features Show All Features

Exponea Technical details

Support 24/7 (Live rep) Online Customer Type Large Enterprises Medium Business Small Business
API Location / Phone Number New York, NY / +1 (844) 394-4273
Deployment SaaS/Web/Cloud Category Customer Data Platform (CDP)

Exponea Pricing

Pricing ModelQuotation Based
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Disclaimer: The pricing details were last updated on 23/01/2020 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Learn more about Exponea pricing.

Exponea FAQs

Exponea is Customer Data Platform (CDP). Exponea offers the following functionalities:

  • Landing Pages
  • Email Marketing
  • Data Cleansing
  • GDPR Compliance
  • Hyper Targeting
  • Data Source
  • Data Orchestration
  • Data Enrichment
  • 360-degree Customer view
  • Behavior Tracking
  • Audience Builder
  • Multi-step Marketing

Learn more about Exponea features.

Yes, Exponea provides API.

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Exponea Reviews

OVERALL RATING
4.7
Based on 287 Rating(s)
Rating Distribution
  • 90.8 %
  • 9.2 %
  • 0 %
  • 0 %
  • 0 %
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Martin N
Martin NSource : g2crowd.com
(Reviewed on 13 November 2020) "Digital marketing is happening right here, right now - Spectacular tool Exponea - ALL IN ONE PLACE!"

What do you like best?

Exponea helps us to fill our inside data with website data and we can work with them afterward! The best tool ever. Honestly, it is stunning every day open Exponea, and everything that comes up on my mind I can design it here. I had a few sessions with trainees and had also a few academy lessons on how to use this tool to be completely sure, that I know how to work with Exponea properly.

Exponea helps us to fill our inside data with website data and we can work with them afterward! It is a great tool for multi-platform communication including email delivering oversight features and they are stunning! I love how easy you can plan email campaigns for specific customers, customer segments. You can trigger by time, event category, etc. . It is also very helpful to see how many customers really open emails and how many of them click on links in the email. It gives me great feedback and helps me to understand how to attract them and what is their motivation. I use scenarios a lot and I can tell you that it is spectacular how timesaving is this awesome tool.

However, I know that there are lots of online CRM systems on market, but as a professional, I can tell you that Exponea made me stand This is absolutely amazing.

What do you dislike?

Nothing. Exponea works completely fine without any troubles. I have never seen such a tool before. I was so amazed about tools in Exponea you can use in the travel business/industry. Travel business is so dynamic these days and you need to be really concentrated what you are doing and Exponea also helped us with this.

Customer support of Exponea is awesome, always there when I need them. 1st year with Exponea was difficult because we needed to set up everything correctly to be completely sure, that everything is running smoothly and correctly. We are running Exponea for 2nd year now and it was very helpful during the Covid-19 pandemic. We had lots of ideas on how to help our customers in communication with our customer department or claims and also a few scenarios that might help us with revenues in these hard days. Everything was set in days/weeks and we were fully prepared for pandemic waves that were coming up.

Recommendations to others considering the product:

You absolutely need to get Exponea for your business. It is amazing! Like magic, you can create almost everything you need inside. If you ever had troubles with your data or setting up new campaigns for acquisition or retention - Exponea will solve this with so many automatizations that are easy to use in your company - no matter how it is big.

What problems are you solving with the product? What benefits have you realized?

For example - we had a big problem with keeping our data in retargeting campaigns actual. Exponea helped us save a lot of money on retargeting because of daily imports of new data about our customers.

...more
Sara C
Sara CSource : g2crowd.com
(Reviewed on 05 November 2020) "Super powerful platform, very user friendly with amazing customer support!"

What do you like best?

- Very easy and intuitive interface

- Super powerful

- Great support and responsiveness

What do you dislike?

You can do achieve the same things in many different ways and especially at the beginning this could get a bit confusing

Recommendations to others considering the product:

If you are looking for "what you see is what you get" CRM platform, this is the one!

What problems are you solving with the product? What benefits have you realized?

- One place for all our customer communication

- One customer overview

- Sophisticated omni-channel journey creation

...more
Manju S
Manju SSource : g2crowd.com
(Reviewed on 04 November 2020) "Exceptional Exponea"

What do you like best?

Push Notifications, Events and customer attribution....

What do you dislike?

Customer UI and Deleting of Unwanted Events from Data Manager.

What problems are you solving with the product? What benefits have you realized?

Notifications to users, targeted marketing....

...more
Alex S
Alex SSource : g2crowd.com
(Reviewed on 24 October 2020) "Exponea is a game changing system - CDP and marketing automation all in one!"

What do you like best?

The ability to combine a customer data platform and marketing automation tool within one system. Within one tool we can quickly see where the business opportunities are, take action and track progress. The tool is easy to use and new features are continuously being developed with input from clients.

What do you dislike?

Survey tool could be better. Need to use a third party tool for more functionality.

Recommendations to others considering the product:

Investing the time up-front with the Exponea business consultants to really think about the key events and metrics we wanted to track was so worthwhile, and involving other internal business functions as part of this procvess helped to deliver a complete solution.

What problems are you solving with the product? What benefits have you realized?

Understanding the behaviour and value of our customers.

Sending more targeted communications to deliver business value.

Automating tasks where possible.

...more
Tim P
Tim PSource : g2crowd.com
(Reviewed on 21 October 2020) ": Exponea Makes Connecting With Customers Easy"

What do you like best?

Exponea takes something that most people believe is complicated and packages into a very easy-to-use software package. It makes it easier for you to make a significant positive impact on your business. Exponea is a very collaborative partner that really helps you move your business forward.

What do you dislike?

The only downside is there is so much the platform can do, sometimes it's hard to know where to prioritise your efforts.

Recommendations to others considering the product:

It's a great product, offering excellent value for money that will move your business forward light years in terms of multi-channel customer engagement. I would recommend it wholeheartedly!

What problems are you solving with the product? What benefits have you realized?

We are solving several problems that we had previously thanks to Exponea. We are able to better monitor customer behaviour, improve our segmentation, and enhance our automated multi-channel communication with customers. We have improved our customer engagement exponentially and really believe that we are now providing a more advanced level of customer service thanks to Exponea.

...more
Administrator in Food & Beverages
Administrator in Food & BeveragesSource : g2crowd.com
(Reviewed on 15 September 2020) "Exponea's single customer view is helping us drive greater customer value"

What do you like best?

The Single Customer View which contains insight into things such as Customer Lifetime Value, preferred categories and RFM Segmentations. The out of the box integrations which fuel the events based analytics makes personalised omni-channel communications easily executable.

The team is also great, from the customer success, integration, sales and support services, everyone is always more than happy to go that extra mile to get things done.

What do you dislike?

Nothing I can really think of so far, things have progressed well and at a great speed but we are early in on our partnership.

What problems are you solving with the product? What benefits have you realized?

Personalisation at scale: Before Exponea we could only personalise content on a per channel basis as a basic level of personalisation. Now with Exponea we’re able to personalise all customer touch points including previously untouched channels such as mobile push and web push. As all communication channels are powered by Exponea’s single and consistent dataset, it enables true omni-channel personalisation at scale.

...more
Jess M
Jess MSource : g2crowd.com
(Reviewed on 14 September 2020) "Flexible, powerful & easy to use!"

What do you like best?

The wide range of functionalities and ease of use. Every part of Exponea is easy to use, yet includes endless options. I haven't yet come across anything I've wanted to do that the platform cannot perform - there is an option for everything. The support team are also fantastic. I also love that everything is in one place.

What do you dislike?

There is very little that needs improvement, other than perhaps more lengthy and detailed guides - however, the support team have more than made up for this and always on hand for any questions!

What problems are you solving with the product? What benefits have you realized?

Creating new customer segments with ease, including the ability to instantly target customers who have engaged with previous campaigns. The scenario tool is fantastic for being able to make quick, reliable selection criteria.

...more
Victor K
Victor KSource : g2crowd.com
(Reviewed on 08 September 2020) "One-and-only solution"

What do you like best?

Exponea is the only tool, that allows me to track all the customer's activity in so well structured way, and utilize it with a top efficiency in my product analytics and customer journey automation. Also, multiple-ID tracking, profile merging system allows me to combine 6 sources of tracking data, empowering my 4-6 months customer journey to be continuous and visible.

What do you dislike?

The only problem I can see is the hight entrance plank for the new users. Though, all the benefits I get, definitely worth the effort.

Recommendations to others considering the product:

Always ask for their customer's feedback. Once heard, you will be sure. The level of consciousness you will get in your direct marketing after Exponea installation cannot be compared with any other MarTek on the market.

What problems are you solving with the product? What benefits have you realized?

I need to have a clear and easy-to-utilize tracking history of all the customer's actions. Depending on that, I need to analyze the website actions, personalize the website, and also be able to actively and pro-actively contact the customer, depending on his current state.

...more
Artur S
Artur SSource : g2crowd.com
(Reviewed on 07 September 2020) "Great platform, good value, a lot of expectations"

What do you like best?

Real-time event tracking, very user-friendly interface, very helpful support team, constant improvement and new features introduction.

What do you dislike?

Sometimes their documentation may not be sufficient to implement the features or complete the integration.

There are certain technical limitations that would take some considerable time to have been implemented: one FCM key per project allows only one App per project for example.

Recommendations to others considering the product:

Prepare the most detailed list of requirements.

Be ready to roll out the new email sender as Exponea is integrated with the limited number of them (Mailgun, Mailjet, etc).

It is better to buy the tech consultant hours during the implementation stage to avoid falling into pitfalls.

What problems are you solving with the product? What benefits have you realized?

Omni-channel campaign management became easy to implement and benefit from since we implemented Exponea.

To show banners on our site or in our mobile app (Android & IOS) if they are in our platform (active session)

To send browser push and/or mobile push if the user has left our platform recently (active session has been within hours)

To send email to those users who have not had active session for a few days.

To send sms if the user's email became invalid

To add the user to the retargeting campaign if the user stopped reacting to our emails/ push notification and sms.

We also can add new channels and test them without any costly integration by using Exponea's webhooks.

A/B testing became usual for our Campaign Managers. We continuously improve our Campaign performance by introducing new logic and by changing the number of touch points and playing with the new offers. It is very easy to use A/B testing in Exponea and you can basically a/b test anything starting from one channel/campaign to the multivariate/multiple mediums when your A variant is consequently replicated through all touch-points during the campaign.

Customer data management and tracking as well as deduplication and merging all identificators to have 360 customer view and act upon it by sending the notification to them via the most recent interaction or preference history (so we won't send the email to user if they have visited our mobile app just a while ago, we will send the mobile push. And if the user do not read our emails, like the last 3-5 emails but comes back after the sms sent then we will send the next notification via sms instead of piling up the unread email number in their inbox)

Exponea is great in terms of managing the User retention by running campaigns that intend to increase the number of returned users and reduce the churn at the early stages when they lose interest and need attention. Yes, i am talking about RFM segmentation and relative ease of implementation of such technique. Yet your Creative and Content guys should be ready for this challenge as your offer should really be relevant and valuable for these segments.

Use of Jinja, JS, SQL, HTML, CSS in creating/editing weblayers, email templates, extracting the data really helps with getting the right result and meeting business requirements.

We are still exploring their features and looking forward to growing our business with them.

...more
Consultant in Telecommunications
Consultant in TelecommunicationsSource : g2crowd.com
(Reviewed on 25 August 2020) "Best on the market"

What do you like best?

Superb product with endless possibilities to solve every business hypothesis easily.

What do you dislike?

Steeper learning curve discourages occasional users.

What problems are you solving with the product? What benefits have you realized?

As a consultant, increasing revenue from the current customer base of multiple telco clients.

...more
Read All Reviews

Videos on Exponea

Customer Data Platforms
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Exponea - Data Pipeline Team
The Missguided Story: “The Next Level Of Online Retail” in 3 minutes
Exponea x Paul Valentine / Customer Love Story
The Sofology Story: Transforming Customer Experience
True Partnership - Exponea x River Island

Exponea Screenshots

Exponea : Omni-Channel screenshot
Exponea : Real-time Analytics screenshot
Exponea : Experiments screenshot
Exponea : Metrics screenshot
Exponea : WebLayer screenshot
Exponea : Omni-Channel screenshot
Exponea : Omni-Channel screenshot
Exponea : Real-time Analytics screenshot
Exponea : Experiments screenshot
Exponea : Metrics screenshot
Exponea : WebLayer screenshot

Customers

Missguided
Missguided
River island
River island
Desigual
Desigual
Arcadia
Arcadia
dfs
dfs
Sofology
Sofology
Benefit
Benefit
Fitflop
Fitflop

Exponea Integration

98%
Mailgun
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90%
Mailjet
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83%
Mandrill
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96%
Shopify
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Zapier
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Disclaimer

The research is compiled using multiple sources, let us know of any feedback on feedback@saasworthy.com