Zoho Campaigns vs MailerLite Comparison

94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Zoho Campaigns

Email Marketing Software

4.3 1,222 user ratings

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98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

MailerLite

Email Marketing Software

4.7 1,116 user ratings

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Overview

Description	Zoho Campaigns helps you to send content-rich emails and makes your email marketing campaign more effective. Its pre-designed templates and drag-and-drop editor lets you create and send attractive newsletters within minutes. Its marketing automation tools let you send follow-up emails easily and keep your audience engaged. With Zoho Campaigns, get insightful and detailed reports about your campaign performance that will help you take informed decisions. It also helps you make your email look more personalized and dynamic, so that every subscriber feels the message is only for them. It also conducts A/B Testing between two versions of your campaign to find out which one is more effective. Read more	MailerLite’s email marketing solution empowers people of all skill levels to create professional campaigns from start to finish at affordable pricing. Their intuitive drag and drop editors and templates make it easy to build newsletters, websites, landing pages, pop-ups and more. All without coding!. With MailerLite's powerful and free drag and drop website builder you easily create a personalized website to share your blog or brand Connect with your audience and grow your business using features like automation, surveys, e-commerce tools, A/B testing, segmentation, and an always-growing list of integrations including Wordpress, Zapier, Magento, Shopify, and more. MailerLite provides educational content like monthly webinars, tutorials and marketing guides along with fast 24/7 live customer support and a Forever Free plan. Read more
Pricing Options	Free Trial Available Starts at $3.0. Offers Free-forever plan.	Free Trial Available Starts at $9.0. Offers Free-forever and Custom plan.
SW Score & Breakdown	94% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 99% Reviews 77% Momentum 73% Popularity 79%	98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 98% Reviews 95% Momentum 71% Popularity 86%
SaaSworthy Awards	# 11 Fastest Growing # 5 Highly Rated	# 4 Fastest Growing # 8 Most Popular

Features

Total Features	25 Features	24 Features
Common Features for All	A/B Testing Compares two versions of your website to see which one performs better Abandoned Cart Email Sends email to customers who have failed to check out their cart items Auto-Responders Ability to send automated emails to the contacts subscribing to the list. Click Map Allows tracking user click activity and how they interact with email Click-through Tracking Keeps a track of links in the email opened by the customer Contact List Import Ability to import contacts from TXT, EXCEL, CSV formats and also can enter manually Contact Management Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc. Delivery by Time Zone Subscribers receive the email at the exact time they are in their timezone. Document Library Central repository to manage your assets like Images, PDF files, etc., Drag and Drop Editor Lets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface Drip Campaigns Ability to send emails with respect to time or user actions Email Scheduling Scheduling an email on a specific time or auto-responding to an action Event Triggered Email Sends emails to targeted customers based on their activities Facebook Ads Has an inbuilt tool to set up a Facebook marketing campaign Free Stock Photos Provides a library of free stock photos for commercial use List Segmentation Segregates the customers into smaller groups enabling the user to send targeted emails Mailing List Management Segregates the customers into smaller groups enabling the user to send targeted emails Mobile App Helps your team to stay top on the business everywhere Predesigned Email Templates Provides a library of templates to build an email RSS to Email Helps users to receive any new updates or the latest news from the website Real-time Email Editor Helps to view the email while editing at the same time Send Time Optimization Helps to find the best sending time to engage with your customer Sign Up Forms Build sign up forms to allow website visitors to join your mailing list Spam Check Verifies the content of emails so that it doesn't end up in the spam folder Template Management Enables the user to create templates and modify and customise them later + 22 More - Show Less	A/B Testing Compares two versions of your website to see which one performs better Abandoned Cart Email Sends email to customers who have failed to check out their cart items Auto-Responders Ability to send automated emails to the contacts subscribing to the list. Click Map Allows tracking user click activity and how they interact with email Click-through Tracking Keeps a track of links in the email opened by the customer Contact List Import Ability to import contacts from TXT, EXCEL, CSV formats and also can enter manually Contact Management Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc. Delivery by Time Zone Subscribers receive the email at the exact time they are in their timezone. Document Library Central repository to manage your assets like Images, PDF files, etc., Drag and Drop Editor Lets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface Drip Campaigns Ability to send emails with respect to time or user actions Email Scheduling Scheduling an email on a specific time or auto-responding to an action Event Triggered Email Sends emails to targeted customers based on their activities Facebook Ads Has an inbuilt tool to set up a Facebook marketing campaign Free Stock Photos Provides a library of free stock photos for commercial use List Segmentation Segregates the customers into smaller groups enabling the user to send targeted emails Mailing List Management Segregates the customers into smaller groups enabling the user to send targeted emails Mobile App Helps your team to stay top on the business everywhere Predesigned Email Templates Provides a library of templates to build an email RSS to Email Helps users to receive any new updates or the latest news from the website Real-time Email Editor Helps to view the email while editing at the same time Send Time Optimization Helps to find the best sending time to engage with your customer Sign Up Forms Build sign up forms to allow website visitors to join your mailing list Spam Check Verifies the content of emails so that it doesn't end up in the spam folder Template Management Enables the user to create templates and modify and customise them later + 21 More - Show Less

Technical Details

Organization Types Supported	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS
Modes of Support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	Available

Reviews & Ratings

User Rating	4.3/5 1,222 user ratings	4.7/5 1,116 user ratings
Rating Distribution	Excellent 54.8% Very Good 31.2% Average 6.8% Poor 2.7% Terrible 4.5%	Excellent 82.4% Very Good 13.8% Average 0.7% Poor 0.2% Terrible 2.9%
User Sentiments	Ease of Use, Extensive Integrations, Comprehensive Reporting, Effective Email Marketing Occasional Software Glitches, Slow Loading Times, Email Deliverability Issues, Limited Template Customisation	Ease of Use, Excellent Customer Support, Affordable Pricing, Comprehensive Features Account Suspension Without Warning, Technical Issues with Email Deliverability, Convoluted Account Approval Process, Limited Customization Options
Review Summary	Zoho Campaigns, a marketing software, receives mixed reviews across various platforms. While users appreciate its ease of use, comprehensive features, and affordability, concerns are raised regarding its occasional glitches, limited reporting capabilities, and lack of advanced automation features. Additionally, customer support is reported to be inconsistent, with some users experiencing prompt assistance and others facing delays. Some reviewers highlight Zoho Campaigns' suitability for small businesses and startups due to its user-friendly interface and cost-effectiveness, while others suggest exploring alternatives for more robust automation and comprehensive analytics.	Overall, users praise MailerLite for its user-friendly interface, ease of use, and affordability. They appreciate the drag-and-drop editor, customizable templates, and automation features. Many users find MailerLite a great option for beginners and small businesses due to its simplicity and cost-effectiveness. However, some users have expressed concerns about the limited features and integrations compared to more advanced email marketing platforms. Additionally, a few users have reported occasional technical glitches and issues with deliverability.
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Pricing

Pricing Options	Free Trial Available Starts at $3.0. Offers Free-forever plan.	Free Trial Available Starts at $9.0. Offers Free-forever and Custom plan.
Pricing Plans Monthly Plans Annual Plans	Free (For Businesses) Free Standard (For Businesses) $3.00 $4.00 per month Professional (For Businesses) $4.50 $6.00 per month Agency $583.00 $583.00 per year	Free Free Growing Business $9.00 $10.00 per month Advanced $18.00 $20.00 per month Enterprise Custom
	View Detailed Pricing	View Detailed Pricing

Alternatives

	Constant Contact 4 28 ratings Zoho Campaigns Vs Constant Contact MailChimp 4.4 19,734 ratings Zoho Campaigns Vs MailChimp MailerLite 4.7 1,116 ratings Zoho Campaigns Vs MailerLite ActiveCampaign 4.4 6,037 ratings Zoho Campaigns Vs ActiveCampaign Campaign Monitor 4.6 45 ratings Zoho Campaigns Vs Campaign Monitor	Constant Contact 4 28 ratings MailerLite Vs Constant Contact Flodesk 4.4 65 ratings MailerLite Vs Flodesk Kit (formerly ConvertKit) 4.4 462 ratings MailerLite Vs Kit (formerly ConvertKit) ActiveCampaign 4.4 6,037 ratings MailerLite Vs ActiveCampaign Campaign Monitor 4.6 45 ratings MailerLite Vs Campaign Monitor
	View All Zoho Campaigns Alternatives	View All MailerLite Alternatives