Compare Zeotap vs RAEK

Summary

Zeotap software is a customer intelligence platform (CIP) that significantly helps industries to precisely understand their customers and forecast behaviors to offer more meaningful user experiences. This software allows business brands to create a center of first-party data to win the expectations of new customers and enhance their loyal support. Zeotap comprises independent, but incorporated modules that include customer data integration discover enrichment, resolution, modeling or analytics, and activation to more than 100 partners in the marketing campaign. Zeotap software offers the 360-degree view of reality with privacy at its utmost concern. Moreover, it vigorously balances the customer's demand for personalization with the political demand for compliance. Top brands, publishers, and agencies make use of this ultimate software due to its flexible tools and smart features like audience builder, data enrichment, and GDPR compliance. It deploys the data to offer more proficient marketing, maximize retention, acquisition, and customer lifetime value. It further enables email marketing, data cleansing, data orchestration, multi-step marketing, behavior tracking, and hyper-targeting. Zeotap software follows the quotation-based pricing strategy. ..show more

RAEK gathers your first-party data, fills in the gaps, and organises it all in one place so you can use it to expand your company. Customer transactions, internet form fills, and surveys or quizzes have already provided you with first-party data. RAEK accelerates the growth of your first-party data by creating marketable customer data profiles on website users you don't know and centralising it all in one place. The problem with pop-ups and forms is that people don't fill them out, so the data you acquire is limited. Raek recognizes and develops contact profiles on your website visitors. RAEK creates customer data profiles for both known and unknown visitors, filling in the gaps. Your brand can give one-to-one experiences with more individuals with RAEK's marketing tool. Our technology enables you to communicate with folks you couldn't reach before in real time. The amount of triggered emails you send using RAEK is considerably increased. ..show more

360-degree Customer view Aggregates entire customer data attributes from various touchpoints into a single dashboard.

Audience Builder Allows to segment the customers/subscribers using attributes and personas.

Behavior Tracking A tracking tool that facilitates fostering positive customer reaction

Data Cleansing Helps in verifying/correcting/modifying inaccurate or coarse data from database

Data Enrichment A value-addition process of improving lead quality with new attributes.

Data Orchestration Automated process to integrate and sync data across multiple marketing channels

Data Source Import customer data from several sales and marketing channels

Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences

GDPR Compliance Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union

Hyper Targeting Delivering Ad content to extremely relevant interest group segments.

Identity Graph Create a correlation between individuals with identical match groups.

Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Multi-step Marketing Create a campaign flow or storyboard by adding numerous campaign elements.

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• Zapier

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