Compare Freshmarketer (Zarget) vs Infusionsoft by Keap

Summary

Freshmarketer is a full-fledged marketing automation solution for fast-paced marketing teams. It lets you intelligently engage your users across their lifecycle from pre to post-acquisition. Marketers use Freshmarketer to run lifecycle campaigns, build nurturing workflows, analyze their user behavior, do personalization at scale, and more. ..show more

This simple yet intuitive drag-and-drop interface of InfusionSoft enables you to seamlessly create your own marketing campaign. It automatically sends personalized emails and messages to each and every contact of yours increasing the chances of converting them into potential leads. You can also get a number of pre-built campaign templates from the Infusionsoft Marketplace. Seamless integration with your CRM allows you to bring all your database including automated marketing messages, single emails and sales activity all at one place. With InfusionSoft, create your all-new landing page in minutes. ..show more

Omnisend is an eCommerce marketing automation tool that helps users to improve sales by combining several channels into the marketing strategy. It allows the user to integrate various channels within the same automation workflow. Boost email marketing campaigns with the help of email blasts, newsletters, and easy drag-and-drop builders. Omnisend helps to build an advanced automation workflow that assists users in meeting their individual needs based on visitor activities. It enables users to build smart segmentation from different lists that allow the user to send accurate messages to the right person only. With Omnisend, they can add any data which is more relevant to your customer’s profile and reach your target audiences through loyalty program status or anything else that is tailored for the customers. Segmentation can lead to much better sales. It provides powerful forms to capture each and every visitor and make sure they won’t leave without taking action. It presents them with a forever-visible widget at the bottom of the screen that gives an option to the customers to click on the link while browsing. ..show more

Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.

Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.

Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.

Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals.

Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Lead Management A systemized and organized way of managing all your leads and their conversation.

Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer.

Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response.

Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them

Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors.

NA

• Instapage
• Jotform
• Zapier
• Leadpages
• PieSync
• Typeform

• Gorgias
• Justuno
• BigCommerce
• LoyaltyLion
• Volusion
• OpenCart
• PrestaShop
• Easyship
• ReCharge
• Yotpo
• WooCommerce
• Shopify Plus
• AfterShip Returns Center
• CartHook
• Shopify
• Zapier
• Tidio Chat

Top alternatives to Freshmarketer (Zarget)

ActiveCampaign

Klaviyo

Adobe Marketo Engage

Ontraport

SharpSpring

Top alternatives to Infusionsoft by Keap

ActiveCampaign

Klaviyo

Adobe Marketo Engage

Ontraport

SharpSpring