Home/Marketing Automation Software/WebEngage vs NicgradeUpdated on: March 29, 2024

Compare WebEngage vs Nicgrade

90% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
80% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
91% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
Omnisend
Omnisend Marketing Automation Software (1097 Ratings)
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90% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
80% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
91% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
Omnisend

Omnisend

Marketing Automation Software (1097 Ratings)
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Overview

Summary

WebEngage is a customer data platform and marketing automation suite that makes user engagement and retention simplified and highly effective for consumer tech enterprises and SMBs. The platform helps brands drive more revenue from their existing customers and anonymous users through highly contextual, hyper-personalized engagement campaigns across ten communication channels. Product and marketing practitioners across the globe design intuitive user lifecycle journeys on the WebEngage dashboard to convert existing users through data-backed, timely omnichannel engagement campaigns. The platform offers in-depth product and marketing analytics for brands to track growth metrics and campaign performance effectively. WebEngage powers the user engagement for thousands of brands worldwide, working across several industries like E-Commerce, Edtech, Fintech, Foodtech, Media & Publications, Gaming, BFSI, Healthcare, Online Retail. ..show more

Nicgrade is a tool that provides marketing automation for users’ websites, helping businesses automatically engage customers and convert leads to drive more sales. Nicgrade automates engagement using behavioral triggers for bulk and drip e-mail campaigns, providing a complete e-mail marketing tool that helps you precisely reach your target audience. The software allows you to create high quality e-mails using templates. It also allows you to configure your mails based on client behavioral data. Users can automate the customer nurturing process to assist in making a purchase decision and it increases audience engagement with timely and personalized messages. Its e-mail marketing analytics tool helps to analyze and optimize campaigns with integrated report panel and accurately track each stage of the process. Nicgrade helps marketing and sales teams work faster by getting relevant data at the right time. Nicgrade synchronizes with user’s CRM, aggregating the data from the CRM and other services to get comprehensive analytics and reports. Nicgrade also offers other features like marketing toolbox for lead generation, marketing automation and lead management 360. ..show more

Omnisend is an eCommerce marketing automation tool that helps users to improve sales by combining several channels into the marketing strategy. It allows the user to integrate various channels within the same automation workflow. Boost email marketing campaigns with the help of email blasts, newsletters, and easy drag-and-drop builders. Omnisend helps to build an advanced automation workflow that assists users in meeting their individual needs based on visitor activities. It enables users to build smart segmentation from different lists that allow the user to send accurate messages to the right person only. With Omnisend, they can add any data which is more relevant to your customer’s profile and reach your target audiences through loyalty program status or anything else that is tailored for the customers. Segmentation can lead to much better sales. It provides powerful forms to capture each and every visitor and make sure they won’t leave without taking action. It presents them with a forever-visible widget at the bottom of the screen that gives an option to the customers to click on the link while browsing. ..show more

Features

Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.

Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.

Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.

Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals.

Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Lead Management A systemized and organized way of managing all your leads and their conversation.

Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer.

Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response.

Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them

Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors.

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

Mumbai, India / +91 22 6110 2400

London, United Kingdom / +7 495 266-67-53

London, United Kingdom

API

N/A

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

WebEngage
Custom

Features

  • Customer Data Platform
  • Customer Segmentation
  • Product & Revenue Analytics
  • Omnichannel Engagement
  • Campaign Orchestration
  • Web Personalization
  • App Personalization
  • Integrations
View Price Page
Basic
$33 /Month

For 1000 Contacts

  • $33 /month billed 12 Months
  • $39 /month billed 6 Months

Professional lead generation and automation

Features

  • Email (monthly limit) : 3х your contacts count
  • Email builder and templates
  • Web form builder
  • SMS (via Twilio)
  • Organize contacts into lists and dynamic segments
  • Bulk import contacts with deduplication, capture from web forms or sync from CRM
  • Dynamic segments based on behavioral data
  • Prefilling fields in web forms
  • Custom fields and CRM sync
  • Unlimited marketing campaigns and flows
  • Email programs and automatic programs
  • Automated campaign flow builder: triggers, dynamic segments, drip actions
  • Organize campaigns by folder and status
  • Real-time event tracking for campaigns and programs
  • Personalize any message with default dynamic fields or CRM fields
  • Scoring (assignable engagement points)
  • Comprehensive aggregation of behavioral and personal data from connected websites, widgets and other sources
  • One place to connect all existing web forms, online-chat and callback widgets
  • JivoSite online-chat integration
  • Bitrix24 CRM integration
  • Drill down reports for emails, automated campaigns, programs and lead activity. Get real-time campaign analytics in Live View
  • View website statistics and user events in real time, from any connected site or 3rd party widget
  • View lead generation performance and engagement history for every closed deal
  • View marketing and sales stages statistics as one entire sales funnel, by combining Nicgrade and CRM data
  • Unlimited users : 3
  • Email support
  • Documentation, video tutorials, resource-center
  • Skype calls and product demo

Additional Options

  • White labeling DNS records to improve email deliverability (DKIM, SPF)
  • Design and content marketing support : from $699 /month (Enterprise support)
  • Dedicated account manager : from $699 /month (Enterprise support)
  • Individual assistance during deployment process
  • SLA : from $699 /month (Enterprise support)

Based upon the number of Contacts the pricing plan varies, Contact the vendor to get the latest pricing details.

Pro
$93 /Month

For 1000 Contacts

  • $93 /month billed 12 Months
  • $109 /month billed 6 Months (Billed Monthly also)

Advanced personalization and multichannel engagement

Features

  • Includes features of Basic plan, plus
  • Enrich contacts (with Google Plus)
  • Anonymous prospects / leads / customer real-time tracking, activity history, personal data and geodata
  • Scoring (assignable engagement points)
  • Remove Nicgrade branding
  • Marketing consulting

Additional Options

  • Dedicated IP-address : from $699 /month (Enterprise support)
  • Dedicated infrastructure : from $699 /month (Enterprise support)

Based upon the number of Contacts the pricing plan varies. Contact the vendor to get the latest pricing details.

View Price Page
Free
Free

Features

  • Reach up to 250 contacts (Unlimited contact list size)
  • 500 emails per month
  • Up to 60 SMS
  • Up to 500 Web Push
  • Professional Looking Email Templates
  • Pre-built Automation & Workflows
  • Popups & Signup Forms
  • Unlimited segmentation
  • Sales & performance reports
  • A/B testing
  • 24/7 email & live chat support
Standard
$16 /Month

Features

  • Reach up to 500 contacts (Based on the contact list size provided above)
  • 6,000 emails per month
  • Up to 60 SMS (One-off $1 in free SMS sends | Monthly SMS plans available)
  • Unlimited Web Push
  • Includes features of Free plan, plus
  • Customer success manager from $400
Pro
$59 /Month

Features

  • Reach up to 500 contacts (Based on the contact list size provided above)
  • Unlimited emails
  • Up to 3,933 SMS per Month (Free monthly SMS worth the price of the plan)
  • Unlimited Web Push
  • Includes features of Standard plan, plus
  • Advanced reporting
  • Customer success manager from $400
  • 24/7 Priority Support
View Price Page

SCREENSHOTS

WebEngage Screenshots
View 3 screenshot(s)
Nicgrade Screenshots
View 2 screenshot(s)
Omnisend Screenshots

INTEGRATIONS

  • WordPress
  • Exotel
  • Infobip
  • Kaleyra
  • Segment
  • Twilio Flex
  • MessageBird
  • SparkPost
  • SendGrid
  • Gupshup
  • Mixpanel
  • Branch
  • AppsFlyer
  • Plivo
  • Salesforce
    NA
  • Gorgias
  • Justuno
  • BigCommerce
  • LoyaltyLion
  • Volusion
  • OpenCart
  • PrestaShop
  • Easyship
  • ReCharge
  • Yotpo
  • WooCommerce
  • Shopify Plus
  • AfterShip Returns Center
  • CartHook
  • Shopify
  • Zapier
  • Tidio Chat

ALTERNATIVES

Top alternatives to WebEngage

HubSpot CRM
HubSpot CRM
CleverTap
CleverTap
MoEngage
MoEngage
ActiveCampaign
ActiveCampaign
Klaviyo
Klaviyo

Top alternatives to Nicgrade

ActiveCampaign
ActiveCampaign
Klaviyo
Klaviyo
Adobe Marketo Engage
Adobe Marketo Engage
Ontraport
Ontraport
SharpSpring
SharpSpring