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Overview

Description TrackMaven is a marketing analytics software that enables users to connect and monitor marketing performance across different channels, which would help them tie details to the bigger picture. The software aims to make data the asset to one’s business via social media platforms, ads, website analytics, content, SEO and traffic, social listening, competitive intelligence, and influencer marketing. One can easily get back to what they love, and use the software to become the reporting and insights team to help one stay focused on sharing their brand’s story. Developers have designed this software in a way, which combines marketing expertise and knowledge with world-class technologies. TrackMaven has widely helped marketers to drive expected results in the simplest manner and that too, without consuming much time. With this application, marketers can boost their ROI by overcoming even difficult situations and decision-making processes. Marketers can draw insights from any online marketing channel, including Facebook, Instagram, Instagram Ads, Google Analytics, YouTube, Linkedin and many more. Read more Pathmatics is a marketing intelligence platform designed for the digital advertisers to ease their marketing strategies and operations. The application assists in answering digital questions across YouTube, Facebook, Twitter, mobile and more. One can see ads served and come across different digital marketing strategies of brands and publishers easily. In other words, this software provides the ‘what’, ‘when’, ’where’, ‘who’, and ‘how’ the brands need to advertise. This would help change the way marketers win in the digital platform. With Pathmatics, users come across an easy-to-use platform that requires them to spend less time on preparing reports. Besides this, it also aids one to make better decisions confidently, and come up with robust and accurate digital advertising data. Lastly, one can make use of the digital insights, pitch a new business and craft creative campaigns resulting in growing business profits. Pathmatics is a reliable platform that helps to bring transparency to one’s competitor’s digital ad strategies and plans across various social channels. Read more
Pricing Options
  • Free Trial Not Available
  • TrackMaven Offers Custom plan.
  • Free Trial Not Available
  • Pathmatics Offers Custom plan.
SW Score & Breakdown

Technical Details

Organization Types Supported
  • Large Enterprises
  • Medium Business
  • Small Business
  • Large Enterprises
  • Medium Business
  • Small Business
Platforms Supported
  • SaaS/Web/Cloud
  • SaaS/Web/Cloud
Modes of Support
  • 24/7 (Live rep)
  • Online
  • 24/7 (Live rep)
  • Online

Reviews & Ratings

User Rating
4.1/5 281 user ratings
4.5/5 156 user ratings
Ratings Distribution
  • Excellent

    38.4%
  • Very Good

    44.1%
  • Average

    10.7%
  • Poor

    5.3%
  • Terrible

    1.4%
  • Excellent

    57.1%
  • Very Good

    34.7%
  • Average

    5.8%
  • Poor

    2%
  • Terrible

    0.3%
Review Summary

Reviews for TrackMaven are predominantly positive, with users praising its user-friendly interface, comprehensive analytics, and ability to track and measure marketing performance effectively. Many users highlight the platform's usefulness in providing valuable insights into campaign performance, competitor analysis, and industry trends. Additionally, the customer support team is often commended for its responsiveness and helpfulness. Some users have expressed concerns about the platform's occasional glitches and complexities, but overall, the majority of reviews indicate a high level of satisfaction with TrackMaven's features and services.

Pathmatics is a leading marketing intelligence platform that enables brands to measure, optimize, and activate their advertising campaigns. Users appreciate its comprehensive data and insights, praising its ability to provide detailed campaign performance metrics, competitive intelligence, and audience insights. However, some users have expressed concerns regarding the platform's complexity and the need for a dedicated team to fully utilize its features. Additionally, a few reviewers have mentioned occasional technical glitches and a slightly outdated user interface. Overall, Pathmatics is a powerful tool for marketers seeking deep insights into their advertising campaigns, but it may require a learning curve for some users.

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AI-Generated from the text of User Reviews

Pricing

Pricing Options
  • Free Trial Not Available
  • TrackMaven Offers Custom plan.
  • Free Trial Not Available
  • Pathmatics Offers Custom plan.
Pricing Plans
Monthly Plans Annual Plans

TrackMaven Custom

Pathmatics Custom

 
View Detailed Pricing
View Detailed Pricing

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Vendor information

Company Details Located in: Washington Founded in: 2012 Located in: Santa Monica, California
Contact Details

Not available

https://trackmaven.com/

(424)625-8512

https://www.pathmatics.com/

Social Media Handles

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