Compare Third Light vs MarcomCentral

Summary

Third Light is a digital asset management software can be used as a brand management software and as a content management software as well. It comes enriched with quite a many essential content management and brand monitoring features, besides all the necessary digital asset management ones. Users would find this software highly useful in managing all their digital assets from a centralized location. Third Light IMS features access controls/permissions, asset library, search/filter, customizable branding and version control. Brand management tasks become easier with features like approval process control, artwork management, change management and fulfillment distribution. ..show more

Marcom Central is a digital asset management solution that assists businesses in increasing sales by providing them with brand material that can be accessed from anywhere in the globe. It enables the user to manually add tags or search for keywords on each item or to let Artificial Intelligence do it for them. With Marcom Central, you can reduce the number of email attachments you send. You can share various photos and materials with team members on the go directly through your portal. The platform empowers and enables your teams to quickly design and distribute marketing material. Without making a request to marketing, you can simply update text fields to build a bespoke asset using dynamic templates with this platform. Users can build custom reports and analyse trends to improve collateral creation using best-in-class Business Intelligence. You can make a single update to all relevant assets to enforce brand rules by effectively managing disclaimers, trademarks, obsolete pictures, or logos. Users also get MarcomGather which is a tool that helps you find what you're looking for quickly and clearly. ..show more

Access Control Defines application access to various users. Includes role-based system that controls options to be displayed to different users based on their role

Asset Categorization Helps in dividing and organizing the digital asset collections under defined categories to make them more accessible

Asset Library Helps in systematically storing every possible digital media files like documents, audio & video files

Asset Sharing Helps in ensuring easy & fast sharing of digital media files across multiple social media platforms as well as with colleagues

Customizable Branding This feature enables the customization of brand marketing to meet specific requirements and preferences.

Metadata Management Helps in administering and managing the data that describes other data

Reporting (Analytics) Provides insightful reports and important business metrics to track and measure the outcomes and progress.

Search (Filter) Provides with advance and efficient search/ filter tools to get more refined findings or results

Version Control It gives the team the ability to recall specific versions of a document, code, content, file, or folder that records changes over time.

Workflow Management Helps in managing and ensuring smooth flow of the tasks assigned to a team or organization

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MarcomCentral

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