Compare The Trade Desk vs NT Programmatic Platform

Summary

The Trade Desk is a media-buying platform for ad buyers. It offers aggregators, agencies, and advertisers cutting-edge technology to manage social, display, video, and mobile advertising campaigns. Integration with inventory, major data, and publisher partners make sure maximum reach and enhances the decision-making capabilities. Enterprise APIs facilitate custom development on top of the cloud-based self-service platform and give users everything they need to build a personalized omnichannel solution. Also, open APIs make sure that users get more value from their first-party data. The Trade Desk’s varied targeting variables like temperatures, time of day, ad format, and supply source paves the way for impression-level bidding. Besides, bulk editing is possible to make quick changes to a campaign and geo-targeting feature facilitates the delivery of content based on specific locations. The platform’s transparency in reporting and measurement enables users to know how their campaigns are performing and what needs to be changed. 100% of the market-leading QPS can be accessed with the help of The Trade Desk. ..show more

NT Programmatic Platform looks into the requirements that help agencies and marketing experts to manage, maintain, and find out cooperate ways between the customer and advertisement. This platform helps to establish productive communication in online ads. There are different modules like media planning, data analysis, media placement with optimization in real-time, creative development, statistical results, and more that are involved in the process. The software combines the latest technologies, which allow users to manage everything related to media buying, beginning from market research and media planning to CRM data activation, in-depth analysis data, and strategy optimization across different KPIs. This application uses various channels to carry out the task, which includes display ads, mobile ads, video ads, social media, and search ads. It is highly easy to understand and can help users in maximum ways to reach out to their target customers and receive the expected response in due time. ..show more

AI Optimization Uses AI and machine learning to maximize a campaign's performance

Audience Targeting Allows you to serve different versions of a page to a different set of audience

Brand Safety and Fraud Protection Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc

Budget Management Analyzing financial information to ensure all operations are within budget

Contextual Targeting Targeting based on content on the site

Creative Management Supports a wide range of creative formats such as rich media, expandables, video, etc.

Demographic Targeting Targeting based on age, gender, marital status, income, education

Frequency Capping Ability to set a limit to the number of times an advertisement is shown to a person, placement, site, publisher, user, domain or IP address

Geo Targeting Targeting based on location, city, timezone, and country

Mobile Advertising Allows for ads to be placed and tracked in mobile apps

Omnichannel Campaign Management Provides you a single interface for creating and managing campaigns on different channels.

Private Marketplace Provides PMP deals which let you bid on impressions that might not yet be available in open bidding

Real-time Bidding Facilitates buying & selling of ad impressions in real-time auctions

Reporting Sends instant status reports about the task with customer feedback

Retargeting Ability to retarget previous impressions to your site across the web

Top alternatives to The Trade Desk

Amazon DSP

Google AppSheet

StackAdapt

Choozle

Adzooma

Top alternatives to NT Programmatic Platform

StackAdapt

The Trade Desk

Choozle

Adzooma

Bidtheatre