93%
The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
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The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
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93%
The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
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82%
The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
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Summary |
The Trade Desk is a media-buying platform for ad buyers. It offers aggregators, agencies, and advertisers cutting-edge technology to manage social, display, video, and mobile advertising campaigns. Integration with inventory, major data, and publisher partners make sure maximum reach and enhances the decision-making capabilities. Enterprise APIs facilitate custom development on top of the cloud-based self-service platform and give users everything they need to build a personalized omnichannel solution. Also, open APIs make sure that users get more value from their first-party data. The Trade Desk’s varied targeting variables like temperatures, time of day, ad format, and supply source paves the way for impression-level bidding. Besides, bulk editing is possible to make quick changes to a campaign and geo-targeting feature facilitates the delivery of content based on specific locations. The platform’s transparency in reporting and measurement enables users to know how their campaigns are performing and what needs to be changed. 100% of the market-leading QPS can be accessed with the help of The Trade Desk. ..show more |
Fliphound makes digital billboard advertising far easier than ever. It allows users to choose their boards, upload ads, and make an impression right away; and all this can be done starting with any budget. Speaking of advertisers, whether they are looking to attract more customers, promote their business, and stand out in competition to reach out to a larger audience, they can begin with advertising on boards in minutes. This automated online buying platform for billboards can assist advertisers, right from buying their campaigns, creating artwork, to payment management and budget requirements. One can gather audience insights by monitoring the effectiveness and overall performance of the billboard campaigns. In fact, the platform ensures to make billboard advertising as easy as possible while providing enough flexibility to create campaigns. This helps to suit the needs of the advertisers, allowing them to reach the right audience. Board owners can sell billboard ads in no time. It’s marketing and sales strategies boost the board’s visibility to more and more new advertisers. Besides this, everything from purchase to payment procedures are automated, and one does not have to push over paperwork or calls. ..show more |
AI Optimization Uses AI and machine learning to maximize a campaign's performance |
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Audience Targeting Allows you to serve different versions of a page to a different set of audience |
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Brand Safety and Fraud Protection Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc |
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Budget Management Analyzing financial information to ensure all operations are within budget |
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Contextual Targeting Targeting based on content on the site |
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Creative Management Supports a wide range of creative formats such as rich media, expandables, video, etc. |
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Demographic Targeting Targeting based on age, gender, marital status, income, education |
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Frequency Capping Ability to set a limit to the number of times an advertisement is shown to a person, placement, site, publisher, user, domain or IP address |
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Geo Targeting Targeting based on location, city, timezone, and country |
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Mobile Advertising Allows for ads to be placed and tracked in mobile apps |
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Omnichannel Campaign Management Provides you a single interface for creating and managing campaigns on different channels. |
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Private Marketplace Provides PMP deals which let you bid on impressions that might not yet be available in open bidding |
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Real-time Bidding Facilitates buying & selling of ad impressions in real-time auctions |
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Reporting Sends instant status reports about the task with customer feedback |
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Retargeting Ability to retarget previous impressions to your site across the web |
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