93%
The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
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The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
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93%
The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
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82%
The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
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Summary |
The Trade Desk is a media-buying platform for ad buyers. It offers aggregators, agencies, and advertisers cutting-edge technology to manage social, display, video, and mobile advertising campaigns. Integration with inventory, major data, and publisher partners make sure maximum reach and enhances the decision-making capabilities. Enterprise APIs facilitate custom development on top of the cloud-based self-service platform and give users everything they need to build a personalized omnichannel solution. Also, open APIs make sure that users get more value from their first-party data. The Trade Desk’s varied targeting variables like temperatures, time of day, ad format, and supply source paves the way for impression-level bidding. Besides, bulk editing is possible to make quick changes to a campaign and geo-targeting feature facilitates the delivery of content based on specific locations. The platform’s transparency in reporting and measurement enables users to know how their campaigns are performing and what needs to be changed. 100% of the market-leading QPS can be accessed with the help of The Trade Desk. ..show more |
AdThorent is a process automation platform that helps you deliver full-funnel marketing in order to boost awareness and lower-funnel conversions for your online business. It enables you to use the power of real-world and digital relationships with the cross-environment map to create machine learning solutions for your company. With AdThorent, you can deliver real-world campaign results with machine learning solutions tailored to your industry. It specializes in identifying and reaching in-market car consumers using advanced technologies, resulting in real-world results for automobile brands at scale. AdTheorent's technology and machine learning-based targeting provide you privacy without compromising speed. The platform helps restaurants achieve full-funnel results for increasing foot traffic, enabling online ordering and app downloads. AdTheorentRx focuses on providing healthcare companies with privacy-conscious and brand-safe machine learning solutions that drive brand-specific business results at scale. You can identify potential customers without having to depend on sensitive personal data. You can extend your search beyond endemic health characteristics to find new customers on a large scale. Additionally, the platform doesn’t use cookies or one-to-one advertising for enhanced security. ..show more |
AI Optimization Uses AI and machine learning to maximize a campaign's performance |
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Audience Targeting Allows you to serve different versions of a page to a different set of audience |
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Brand Safety and Fraud Protection Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc |
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Budget Management Analyzing financial information to ensure all operations are within budget |
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Contextual Targeting Targeting based on content on the site |
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Creative Management Supports a wide range of creative formats such as rich media, expandables, video, etc. |
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Demographic Targeting Targeting based on age, gender, marital status, income, education |
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Frequency Capping Ability to set a limit to the number of times an advertisement is shown to a person, placement, site, publisher, user, domain or IP address |
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Geo Targeting Targeting based on location, city, timezone, and country |
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Mobile Advertising Allows for ads to be placed and tracked in mobile apps |
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Omnichannel Campaign Management Provides you a single interface for creating and managing campaigns on different channels. |
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Private Marketplace Provides PMP deals which let you bid on impressions that might not yet be available in open bidding |
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Real-time Bidding Facilitates buying & selling of ad impressions in real-time auctions |
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Reporting Sends instant status reports about the task with customer feedback |
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Retargeting Ability to retarget previous impressions to your site across the web |
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Top alternatives to The Trade Desk
Amazon DSP
Google AppSheet
StackAdapt
Choozle
Bidtheatre
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Top alternatives to AdTheorent
StackAdapt
The Trade Desk
Choozle
Bidtheatre
dataxu
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