Compare The Trade Desk vs AdQuick Programmatic

Summary

The Trade Desk is a media-buying platform for ad buyers. It offers aggregators, agencies, and advertisers cutting-edge technology to manage social, display, video, and mobile advertising campaigns. Integration with inventory, major data, and publisher partners make sure maximum reach and enhances the decision-making capabilities. Enterprise APIs facilitate custom development on top of the cloud-based self-service platform and give users everything they need to build a personalized omnichannel solution. Also, open APIs make sure that users get more value from their first-party data. The Trade Desk’s varied targeting variables like temperatures, time of day, ad format, and supply source paves the way for impression-level bidding. Besides, bulk editing is possible to make quick changes to a campaign and geo-targeting feature facilitates the delivery of content based on specific locations. The platform’s transparency in reporting and measurement enables users to know how their campaigns are performing and what needs to be changed. 100% of the market-leading QPS can be accessed with the help of The Trade Desk. ..show more

AdQuick Programmatic is a robust demand-side platform that helps businesses to build effective marketing campaigns in no time. With its multiple SSP integrations, the software offers unique access to many out-of-home inventories. Advanced analytics provided by the same, ensure campaigns to get the right kind of exposures to the web, mobile and other outlets. Also, a wide network of location pings helps to target ideal customers besides monitoring the movement of custom audiences against screens. In addition, AdQuick Programmatic comes with a super-fast map that can load over 250K units at one go. Thus eliminating the need to individually scan each geographic location. Users can simply pan across the whole map to view their applied filters. Also, real-time filters made available by the same can be used based on separate categories like CPM, geography, venue type, screen type and more. AdQuick Programmatic allows setting up and launching specific plans swiftly across the web and devices. Thus, optimising brick and mortar conversions in an instant. Also, it comes with an accessible interface and expert advice portal without requiring any additional cost. ..show more

AI Optimization Uses AI and machine learning to maximize a campaign's performance

Audience Targeting Allows you to serve different versions of a page to a different set of audience

Brand Safety and Fraud Protection Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc

Budget Management Analyzing financial information to ensure all operations are within budget

Contextual Targeting Targeting based on content on the site

Creative Management Supports a wide range of creative formats such as rich media, expandables, video, etc.

Demographic Targeting Targeting based on age, gender, marital status, income, education

Frequency Capping Ability to set a limit to the number of times an advertisement is shown to a person, placement, site, publisher, user, domain or IP address

Geo Targeting Targeting based on location, city, timezone, and country

Mobile Advertising Allows for ads to be placed and tracked in mobile apps

Omnichannel Campaign Management Provides you a single interface for creating and managing campaigns on different channels.

Private Marketplace Provides PMP deals which let you bid on impressions that might not yet be available in open bidding

Real-time Bidding Facilitates buying & selling of ad impressions in real-time auctions

Reporting Sends instant status reports about the task with customer feedback

Retargeting Ability to retarget previous impressions to your site across the web

Top alternatives to The Trade Desk

Amazon DSP

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StackAdapt

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Top alternatives to AdQuick Programmatic

StackAdapt

The Trade Desk

Choozle

Adzooma

Bidtheatre