Termii vs Adobe Marketo Engage Comparison

80% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Termii

Marketing Automation Software

Start Free Trial

95% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Adobe Marketo Engage

Marketing Automation Software

4.2 3,608 user ratings

Start Free Trial

Omnisend

Marketing Automation Software

4.7 1,010 user ratings

Visit Website

Overview

Description	Termii is a customer communication tool that helps businesses engage with their existing customers and boost retention. The tool helps in easy verification and segmentation of customers, and hence marketing them is extremely effective. The most popular services in Termii include e-mail & SMS, both of which are popular communication channels. It lets anyone create simple, visually appealing e-mailers that can be used for campaigns across multiple channels. Personalised SMS can also be easily scheduled and sent across different carrier networks. One of the newest additions to the tool is the availability of WhatsApp messaging. Businesses can now reach their customers right in the most popular messaging app to send them updates and fully personalised messages. Apart from all this, it helps marketers by providing real-time analytics and intelligence data to make better decisions. Tech-savvy businesses can make use of Termii’s simple API to process requests with ease. Read more	Marketo is a best in class marketing automation software that helps companies involved in various sectors to enhance their customers’ experience and encourage them to visit again at their store. It helps companies to identify and engage the right customers by tracking their behaviour. The software easily builds and scales automated marketing campaigns and determines how marketing channels are impacting revenue. To keep the customers engaged, Marketo creates relevant conversations based on individual behaviours in real-time. The solution includes pre-built tiles and dashboards with advanced segmentation and filters to capture customer interactions at every stage. These simple dashboards and in-depth reporting tools show a clear picture of the impact of Return of Investment. The software attracts, nurtures and converts win-ready lead to sales through its inbound and outbound programs. It also creates personalised campaigns based on the customers’ activities to help them find what they are looking for. Read more	Omnisend is an eCommerce marketing automation tool that helps users to improve sales by combining several channels into the marketing strategy. It allows the user to integrate various channels within the same automation workflow. Boost email marketing campaigns with the help of email blasts, newsletters, and easy drag-and-drop builders. Omnisend helps to build an advanced automation workflow that assists users in meeting their individual needs based on visitor activities. It enables users to build smart segmentation from different lists that allow the user to send accurate messages to the right person only. With Omnisend, they can add any data which is more relevant to your customer’s profile and reach your target audiences through loyalty program status or anything else that is tailored for the customers. Segmentation can lead to much better sales. It provides powerful forms to capture each and every visitor and make sure they won’t leave without taking action. It presents them with a forever-visible widget at the bottom of the screen that gives an option to the customers to click on the link while browsing. Read more
Pricing Options	Free Trial Available Starts at $82.00.	Free Trial Not Available Adobe Marketo Engage Offers Custom plan.	Free Trial Not Available Starts at $16.00. Offers Free-forever plan.
SW Score & Breakdown	80% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 91% Reviews 60% Momentum 62% Popularity 75%	95% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 94% Momentum 70% Popularity 96%	91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 98% Reviews 86% Momentum 63% Popularity 87%
SaaSworthy Awards	Not Available	# 2 Most Worthy # 2 Fastest Growing	# 3 Fastest Growing # 5 Most Popular

Features

Total Features	7 Features	10 Features	9 Features
Common Features for All	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 4 More - Show Less	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 7 More - Show Less	Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue. Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty. Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible. Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals. Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email Lead Management A systemized and organized way of managing all your leads and their conversation. Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer. Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response. Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors. + 6 More - Show Less

Technical Details

Organization Types Supported	Freelancers Large Enterprises Medium Business Small Business	Freelancers Large Enterprises Medium Business Small Business	Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS
Modes of Support	24/7 (Live rep) Online	24/7 (Live rep) Online	24/7 (Live rep) Online
API Support	Available	Available	Available

Reviews & Ratings

User Rating	Not Available	4.2/5 3,608 user ratings	4.7/5 1,010 user ratings
Ratings Distribution	Not Available	Excellent 43.4% Very Good 42.7% Average 9.8% Poor 2.6% Terrible 1.6%	Excellent 73.8% Very Good 22.8% Average 1.3% Poor 1% Terrible 1%
Review Summary	Not Available	Overall, users praise Marketo for its robust marketing automation capabilities, user-friendly interface, and excellent customer support. Many reviewers highlight its effectiveness in streamlining marketing campaigns, generating leads, and nurturing customer relationships. However, some users mention occasional technical glitches and a steep learning curve for new users. The platform's reporting and analytics features also receive mixed feedback, with some users finding them comprehensive and others requesting more customization options. Additionally, pricing concerns arise, as some users find the cost to be high compared to competitors.	Overall, users praise Omnisend's user-friendly interface, effective email marketing automation, and comprehensive reporting capabilities. They appreciate its drag-and-drop email editor, customizable templates, and segmentation options. The platform's ability to integrate with various e-commerce platforms and its strong customer support are also highlighted as strengths. However, some users mention occasional technical glitches and a need for more advanced features.
	Read All User Reviews	Read All User Reviews	Read All User Reviews

AI-Generated from the text of User Reviews

Pricing

Pricing Options	Free Trial Available Starts at $82.00.	Free Trial Not Available Adobe Marketo Engage Offers Custom plan.	Free Trial Not Available Starts at $16.00. Offers Free-forever plan.
Pricing Plans Monthly Plans Annual Plans	Pay-As-You-Use Others Premium $82.00 $82.00 per user	Growth Custom Select Custom Prime Custom Ultimate Custom	Free Free Standard $16.00 $16.00 per month Pro $59.00 $59.00 per month
	View Detailed Pricing	View Detailed Pricing	View Detailed Pricing

Alternatives

	7Engage Termii Vs 7Engage Engage.so Selligent 4.5 Based on 38 Ratings Termii Vs Selligent Whautomate Releans 3.7 Based on 3 Ratings	MaaxMarket 4.4 Based on 23 Ratings Adobe Marketo Engage Vs MaaxMarket Zoho Marketing Automation 4 Based on 23 Ratings Adobe Marketo Engage Vs Zoho Marketing Automation SAS Marketing Automation 4.6 Based on 14 Ratings Adobe Marketo Engage Vs SAS Marketing Automation Odoo Marketing Automation 4.7 Based on 19 Ratings Adobe Marketo Engage Vs Odoo Marketing Automation EngageBay 4.8 Based on 463 Ratings Adobe Marketo Engage Vs EngageBay
	View All Termii Alternatives	View All Adobe Marketo Engage Alternatives