Home/Marketing Analytics Software/TapAnalytics vs PathmaticsUpdated on: April 24, 2024

Compare TapAnalytics vs Pathmatics

Remove
Remove
Visit Website

Visit Website

ADD PRODUCT
Remove
Remove
Visit Website

Visit Website

Overview

Summary

TapClicks is a marketing reporting dashboard that serves to be widely helpful in offering ideal marketing operations, analytics, workflow and order management, and reporting solutions. The software plays an important role in simplifying complex marketing strategies while making business better and smarter. This exclusive marketing platform provides an end-to-end business solution to SEO, performance pertaining to reporting/analysis, workflow approvals, and so on. With TapClicks, one can easily automate order entry using TapOrders that has been built for media agencies and other companies. One can track, book inventory, manage creatives and go through the workflow accordingly. Besides this, users can opt for TapWorkflow to make their team better and more organized, thus leading to customer satisfaction. With the TapAnalytics feature of the software, one can also analyze the performance of marketing, and improve the team’s response and optimize campaigns by identifying issues and finding the opportunities to drive better ROI. Users can rely on TapReports, to communicate and collaborate with clients using the online dashboard. To get a unified view, one needs to look into insights, gather information, etc., and understand different business strategies in a timely fashion. ..show more

Pathmatics is a marketing intelligence platform designed for the digital advertisers to ease their marketing strategies and operations. The application assists in answering digital questions across YouTube, Facebook, Twitter, mobile and more. One can see ads served and come across different digital marketing strategies of brands and publishers easily. In other words, this software provides the ‘what’, ‘when’, ’where’, ‘who’, and ‘how’ the brands need to advertise. This would help change the way marketers win in the digital platform. With Pathmatics, users come across an easy-to-use platform that requires them to spend less time on preparing reports. Besides this, it also aids one to make better decisions confidently, and come up with robust and accurate digital advertising data. Lastly, one can make use of the digital insights, pitch a new business and craft creative campaigns resulting in growing business profits. Pathmatics is a reliable platform that helps to bring transparency to one’s competitor’s digital ad strategies and plans across various social channels. ..show more

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

Wakefield, Massachusetts / +1 (866) 776-5092

Santa Monica, California / (424)625-8512

API

N/A

N/A

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

TapAnalytics
Custom

Features

  • Channel Attribution
  • Social Media Metrics
  • Dashboard
  • Campaign Tracking
  • Performance Metrics
  • ROI Tracking
  • Website Analytics
View Price Page
Pathmatics
Custom

Features

  • Return on Investment (ROI)
  • Cross-Functional Access
  • Data Collection
  • Customer Retention
  • Campaign Activity
  • Multi-channel Tracking
View Price Page

SCREENSHOTS

TapAnalytics Screenshots
View 7 screenshot(s)
Pathmatics Screenshots
View 2 screenshot(s)

INTEGRATIONS

  • iContact
  • Google Analytics
  • Zapier
  • MailChimp
  • Semrush
    NA

ALTERNATIVES

Top alternatives to TapAnalytics

Lifesight
Lifesight
Zulu5
Zulu5
Blueprint
Blueprint
Qualli
Qualli
Weberlo
Weberlo

Top alternatives to Pathmatics

Lifesight
Lifesight
Zulu5
Zulu5
Blueprint
Blueprint
Qualli
Qualli
Weberlo
Weberlo