StackAdapt vs AdLib Comparison

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

StackAdapt

Demand-Side Platforms (DSP)

4.9 746 user ratings

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83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

AdLib

Demand-Side Platforms (DSP)

4.8 48 user ratings

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Overview

Description	StackAdapt is a self-serve programmatic native advertising platform used by North America’s most exceptional digital marketers. This state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience. Ad buyers plan, execute, and manage data-driven native advertising campaigns across all devices, leveraging proprietary data, inventory and publisher partners. Read more	The AdLib software is a leading solution in Advanced Rendering technology. With decades of experience as programmatic marketers, engineers, and industry thought leaders, it’s a global ad platform is easy to access and use. Users can reach 95% of the world’s consumers over 500 billion times a day. The tool comes free of all barriers and complexities enabling marketers to easily launch campaigns across all channels. It’s an easy-to-use self-service platform where campaigns can be launched within minutes and sophisticated AI is used to automatically optimize it. Users can upload their own ads or let the tool build high performing ads in every size and format. The tool comes with 24/7 access to powerful transparent reporting and deep actionable insights. Users can select from over 150,000 audience segments from 50+ data providers and target their audiences from online and offline sources. It allows users to build their own applications, products, and workflows on top of the AdLib DSP. Read more
Pricing Options	Free Trial Not Available StackAdapt Offers Custom plan.	Free Trial Available Starts at $99.00. Offers Free-forever plan.
SW Score & Breakdown	98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 99% Momentum 72% Popularity 93%	83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 92% Reviews 60% Momentum 60% Popularity 72%
SaaSworthy Awards	# 2 Most Worthy # 4 Fastest Growing	Not Available

Features

Total Features	15 Features	11 Features
Common Features for All	Audience Targeting Allows you to serve different versions of a page to a different set of audience Brand Safety and Fraud Protection Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc Budget Management Analyzing financial information to ensure all operations are within budget Contextual Targeting Targeting based on content on the site Creative Management Supports a wide range of creative formats such as rich media, expandables, video, etc. Demographic Targeting Targeting based on age, gender, marital status, income, education Geo Targeting Targeting based on location, city, timezone, and country Mobile Advertising Allows for ads to be placed and tracked in mobile apps Real-time Bidding Facilitates buying & selling of ad impressions in real-time auctions Reporting Sends instant status reports about the task with customer feedback Retargeting Ability to retarget previous impressions to your site across the web + 8 More - Show Less	Audience Targeting Allows you to serve different versions of a page to a different set of audience Brand Safety and Fraud Protection Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc Budget Management Analyzing financial information to ensure all operations are within budget Contextual Targeting Targeting based on content on the site Creative Management Supports a wide range of creative formats such as rich media, expandables, video, etc. Demographic Targeting Targeting based on age, gender, marital status, income, education Geo Targeting Targeting based on location, city, timezone, and country Mobile Advertising Allows for ads to be placed and tracked in mobile apps Real-time Bidding Facilitates buying & selling of ad impressions in real-time auctions Reporting Sends instant status reports about the task with customer feedback Retargeting Ability to retarget previous impressions to your site across the web + 5 More - Show Less
Unique Features	AI Optimization Uses AI and machine learning to maximize a campaign's performance Frequency Capping Ability to set a limit to the number of times an advertisement is shown to a person, placement, site, publisher, user, domain or IP address Omnichannel Campaign Management Provides you a single interface for creating and managing campaigns on different channels. Private Marketplace Provides PMP deals which let you bid on impressions that might not yet be available in open bidding	AI Optimization Uses AI and machine learning to maximize a campaign's performance Frequency Capping Ability to set a limit to the number of times an advertisement is shown to a person, placement, site, publisher, user, domain or IP address Omnichannel Campaign Management Provides you a single interface for creating and managing campaigns on different channels. Private Marketplace Provides PMP deals which let you bid on impressions that might not yet be available in open bidding

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	Business Hours Online	Business Hours Online
API Support	NA	Available

Reviews & Ratings

User Rating	4.9/5 746 user ratings	4.8/5 48 user ratings
Ratings Distribution	Excellent 85.7% Very Good 13.8% Average 0.5% Poor 0% Terrible 0%	Excellent 89.6% Very Good 8.3% Average 0% Poor 0% Terrible 2.1%
Review Summary	Reviewers praise StackAdapt's user-friendly interface, intuitive design, and comprehensive features. They appreciate the platform's ability to streamline campaign management, optimize ad performance, and provide detailed reporting and analytics. Many reviewers highlight the exceptional customer support, with users commending the team's responsiveness, expertise, and willingness to go the extra mile. However, some users mention occasional technical glitches and a learning curve associated with the platform's advanced features, although they acknowledge the extensive documentation and training resources available. Overall, reviewers find StackAdapt to be a valuable tool for managing and optimizing digital advertising campaigns, with its user-friendly interface, comprehensive features, and excellent customer support standing out as key strengths.	Not Available
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Pricing

Pricing Options	Free Trial Not Available StackAdapt Offers Custom plan.	Free Trial Available Starts at $99.00. Offers Free-forever plan.
Pricing Plans Monthly Plans Annual Plans	StackAdapt Custom	Startup Access $99.00 $99.00 per month Pro Access $499.00 $499.00 per month Enterprise Access Free
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Alternatives

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