Home/Heat Map Software/Smartlook vs VWO InsightsUpdated on: April 19, 2024

Compare Smartlook vs VWO Insights

98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
Smartlook
Smartlook Heat Map Software (2112 Ratings)
87% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
Visit Website

Visit Website

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98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
Smartlook

Smartlook

Heat Map Software (2112 Ratings)
87% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
Visit Website

Visit Website

Overview

Summary

Smartlook is a handy tool for understanding how customers interact with your website or Android and iOS app. This analytics solution tool can help figure out the 'Whys' behind every user action. Smartlook presents a central dashboard that displays data in an easy-to-understand manner while making team collaborations quick, simple, and convenient. This dashboard promotes data-driven decision-making for various stakeholders, including marketers, managers, UX designers, developers, and more. Smartlook has proven to reduce churn rates significantly, boost conversions, identify and fix bugs, and improve UX. Some key features of Smartlook include, view recordings, create heatmaps, build conversion funnels, use automatically tracked events. ..show more

VWO Insights is cloud-based software that assists eCommerce organisations in analysing the behaviour of website visitors, diagnosing problems, and fixing them to improve the overall customer experience. Organizations can record consumer mouse trails to access visited webpages, time spent on a webpage, and drop off rates using the screen recording module. Administrators can use heatmaps, click maps, scroll maps, and element lists in VWO Insights to visualise click and scroll behaviour. The survey module enables analysts to design on-page surveys and feedback forms, including ratings, checkboxes, drop-down menus, multiple choice questions, and more, for desktop, mobile, or browser-specific use. It enables staff to set up analysis funnels to produce behaviour analytics based on pre-defined criteria, such as link clicks, engagement on particular web pages, revenue generated, and forms submitted, among others. Businesses can combine VWO Insights with a variety of third-party programmes, including WordPress, Magenta, Shopify, and Clicktale, thanks to the API it provides. Additionally, it enables users to categorise website visitors depending on a variety of factors, such as repeat or new visitors, localities, preferred languages, and operating systems. ..show more

Features

A/B Testing Compares two versions of your website to see which one performs better

Chat Integration Enables website manager to chat directly to the visitor in order to address his/her query

Custom Targeting Offers to target a particular set of customers with a similar set of preferences and behaviors, thus bringing efficiency.

Customer Feedback Helps the website owner to receive customer feedback directly from the website

Filtered Results Offers to filter the results based on regions, devices and other criteria.

Form Testing Offers to check the performance of the forms and identify the fields negating visitor's interest

Funneling Helps to identify pages/parts of your website responsible for the drop of a potential customer

GDPR Compliance Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union

JavaScript Error Detection Helps to detect any error in JavaScript that is resulting in bugs on the website

Optimization Tool Enables optimization of contents/elements of your website without using any third-party application

Real-time View View real-time live interaction of visitors on the website

Session Recording Enables one to record remote access, support sessions, and meetings

Team Sharing Used to share the heatmaps, recorded sessions and other analytics with your team for coordination

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

Czechia, Europe

New Delhi, India / +1 415-349-0105

API

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Free (Website)
Free

Free
For personal use

  • Sessions/month - 1,500
  • Data history - 1 month
  • Events - 2
  • Funnels - 1
  • Heatmaps - 3

RECORDING AND HEATMAPS

  • Sessions/month - 1,500
  • Heatmaps - 3
  • Support for Ajax and single-page apps

ANALYTICS

  • Events - 2
  • Funnels - 1
  • Export graphs
  • Event manager
  • Event picker

DATA ACCESS

  • Data history - 1 month
  • Retroactive data
  • Personal data anonumization
  • GDPR Compliance

ADMINISTRATION AND SUPPORT

  • Projects - Unlimited*
  • Team members - Unlimited*
Starter (Website)
$39 /Month

Startup
Start up your growth!

  • Sessions/month - 5,000 (Upgradable to 25,000)
  • Data history - 1 month
  • Events - 4
  • Funnels - 1
  • Heatmaps - 10 (Upgradable to 100)

RECORDING AND HEATMAPS

  • Sessions/month - Up to 25,000
  • Visitor journey
  • Always-on recording
  • Heatmaps - 10 (Upgradabe to 100)
  • Historical data in heatmaps
  • Better heatmaps precision
  • Different types of visitors in heatmaps
  • Support for Ajax and single-page apps
  • Recordings and heatmaps sharing

ANALYTICS

  • Events - 4
  • Funnels - 1
  • Export graphs
  • Event manager
  • Event picker

DATA ACCESS

  • Data history - 1 month
  • Retroactive data
  • Personal data anonumization
  • GDPR Compliance
  • Access to censored data
  • API and user identification

ADMINISTRATION AND SUPPORT

  • Projects - Unlimited*
  • Team members - Unlimited*
  • Live chat support
Business (Website)
$95 /Month

Business
More data, deeper analysis

  • Sessions/month -15,000 (Upgradable to 200,000)
  • Data history - 1 month (Upgradable to 12 months)
  • Events 12 (Upgradable to 60)
  • Funnels - 4 (Upgradable to 20)
  • Heatmaps - 30 (Upgradable to 100)
  • Session vault
  • Standard integrations
  • Premium integrations - ADD-ON
  • DevTools - ADD-ON

RECORDING AND HEATMAPS

  • Sessions/month - Up to 200,000
  • Visitor journey
  • Always-on recording
  • Heatmaps - 30 (Upgradeable to 100)
  • Historical data in heatmaps
  • Better heatmaps precision
  • Different types of visitors in heatmaps
  • Support for Ajax and single-page apps
  • Recordings and heatmaps sharing
  • Session vault
  • Dev tools - ADD-ON
  • Notes - Unlimited*

ANALYTICS

  • Events - 12 (Upgradable to 60)
  • Funnels - 4 (Upgradable to 20)
  • Export graphs
  • Event manager
  • Event picker
  • Merge events

DATA ACCESS

  • Data history - Up to 12 months
  • Retroactive data
  • Personal data anonumization
  • GDPR Compliance
  • Access to censored data
  • API and user identification
  • Standard integrations
  • Premium integrations - ADD-ON
  • Sampling - ADD-ON
  • Public REST API - ADD-ON

ADMINISTRATION AND SUPPORT

  • Projects - Unlimited*
  • Team members - Unlimited*
  • Live chat support


Ultimate (Website)
Custom

Ultimate
Tailor-made solution

  • Sessions/month - Custom
  • Data history - - Custom
  • Events - Custom
  • Funnels - Custom
  • Heatmaps - Custom
  • Session vault
  • Standard integrations
  • Premium integrations - ADD-ON
  • DevTools - ADD-ON
  • Enterprise features - ADD-ON

RECORDING AND HEATMAPS

  • Sessions/month - Custom
  • Visitor journey
  • Always-on recording
  • Heatmaps - Custom
  • Historical data in heatmaps
  • Better heatmaps precision
  • Different types of visitors in heatmaps
  • Support for Ajax and single-page apps
  • Recordings and heatmaps sharing
  • Session vault
  • Dev tools - ADD-ON
  • Notes - Unlimited*

ANALYTICS

  • Events - Custom
  • Funnels - Custom
  • Export graphs
  • Event manager
  • Event picker
  • Merge events

DATA ACCESS

  • Data history - Custom
  • Retroactive data
  • Personal data anonumization
  • GDPR Compliance
  • Access to censored data
  • API and user identification
  • Standard integrations
  • Premium integrations - ADD-ON
  • Sampling - ADD-ON
  • Public REST API - ADD-ON

ADMINISTRATION AND SUPPORT

  • Projects - Unlimited*
  • Team members - Unlimited*
  • Live chat support
  • Single sign-on - ADD-ON
  • Custom paper

Free Mobile (Mobile app)
Free

Free Mobile
For personal use

  • Sessions/month - 1,500
  • Data history - 1 month
  • Events - 2
  • Funnels - 1
  • Heatmaps galleries - 3


RECORDINGS AND HEATMAPS

  • Recording platform - iOS Android
  • Supported frameworks - iOS, Android, React Native, Unity, Unreal, Flutter, Cocos, Cordova/Ionic, and Xamarin
  • Sessions/month - 1,500
  • Number of heatmap galleries - 3
  • Recording quality - Low
  • Notes - Unlimited *

ANALYTICS

  • Events - 2
  • Funnels - 1
  • Export graphs

DATA ACCESS

  • Data history - 1 month
  • Retroactive data
  • Personal data anonymization
  • GDPR Compliance

ADMINISTRATION AND SUPPORT

  • Projects - Unlimited *
  • Team members - Unlimited *
Startup Mobile (Mobile app)
$39 /Month

Startup Mobile
Startup your growth!

  • Sessions/month - 5,000 (Upgradable to 25,000)
  • Data history - 1 month
  • Events - 4
  • Funnels - 1
  • Heatmaps galleries - 10 (Upgradable to 100)


RECORDINGS AND HEATMAPS

  • Recording platform - iOS +Android
  • Supported frameworks - iOS, Android, React Native, Unity, Unreal, Flutter, Cocos, Cordova/Ionic, and Xamarin
  • Sessions/month - up to 25,000
  • Visitor journey
  • Number of heatmap galleries - 10 (Ungradable to 100)
  • Historical data in heatmap galleries
  • Recording quality - Low
  • Notes - Unlimited *

ANALYTICS

  • Events - 4
  • Funnels - 1
  • Export graphs

DATA ACCESS

  • Data history - 1 month
  • Retroactive data
  • Personal data anonymization
  • GDPR Compliance
  • API and user identification


ADMINISTRATION AND SUPPORT

  • Projects - Unlimited *
  • Team members - Unlimited *
  • Live chat support
Business Mobile (Mobile app)
$95 /Month

Business Mobile
More data, deeper analysis

  • Sessions/month -15,000 (Upgradable to 200,000)
  • Data history - 1 month (Upgradable to 12 months)
  • Events - 12 (upgradable to 60)
  • Funnels - 4 ( Upgradable to 20)
  • Heatmaps galleries - 30 (Upgradable to 100)
  • Sessopm vault
  • Standard integrations


RECORDINGS AND HEATMAPS

  • Recording platform - iOS +Android
  • Supported frameworks - iOS, Android, React Native, Unity, Unreal, Flutter, Cocos, Cordova/Ionic, and Xamarin
  • Sessions/month - up to 200,000
  • Visitor journey
  • Number of heatmap galleries - 30 (Ungradable to 100)
  • Historical data in heatmap galleries
  • Session vault
  • Rendering modes
  • Recording quality - Low/Mid/High
  • Frame rate
  • Notes - Unlimited *

ANALYTICS

  • Events - 12 (Upgradable to 60)
  • Funnels - 4 (Upgradable to 20)
  • Export graphs
  • Merge events

DATA ACCESS

  • Data history - (Up to 12 months)
  • Retroactive data
  • Personal data anonymization
  • GDPR Compliance
  • API and user identification
  • Standard integrations
  • Sampling - ADD-ON
  • Public REST API - ADD-ON


ADMINISTRATION AND SUPPORT

  • Projects - Unlimited *
  • Team members - Unlimited *
  • Live chat support
Ultimate Mobile (Mobile app)
Custom

Ultimate Mobile
Tailor-made solution

  • Sessions/month - Custom
  • Data history - Custom
  • Events - Custom
  • Funnels - Custom
  • Heatmaps galleries - Custom
  • Sessopm vault
  • Standard integrations
  • Enterprise features - ADD-ON


RECORDINGS AND HEATMAPS

  • Recording platform - iOS +Android
  • Supported frameworks - iOS, Android, React Native, Unity, Unreal, Flutter, Cocos, Cordova/Ionic, and Xamarin
  • Sessions/month - Custom
  • Visitor journey
  • Number of heatmap galleries - Custom
  • Historical data in heatmap galleries
  • Session vault
  • Rendering modes
  • Recording quality - Low/Mid/High
  • Frame rate
  • Notes - Unlimited *

ANALYTICS

  • Events - Custom
  • Funnels - Custom
  • Export graphs
  • Merge events

DATA ACCESS

  • Data history - Custom
  • Retroactive data
  • Personal data anonymization
  • GDPR Compliance
  • API and user identification
  • Standard integrations
  • Sampling - ADD-ON
  • Public REST API - ADD-ON


ADMINISTRATION AND SUPPORT

  • Projects - Unlimited *
  • Team members - Unlimited *
  • Live chat support
  • Single sign-on - ADD-ON
  • Custom paperwork
View Price Page
Growth
$169 /Month

For 10000 Monthly Visitors

Get started with visitor research

Features

  • Number of Running Funnels : 5
  • Basic Funnel Reporting
  • Heatmap
  • Clickmap
  • Cross Device
  • Observations
  • Heatmap Comparision
  • Share
  • Observations with Automatic Screenshot
  • Test Variation Heatmap
  • Page and Session Level Recordings
  • Saved Recordings : 100
  • Observations with Recording Snapshot
  • Number of Active Forms : 5
  • Conversion Funnel Report
  • Drop Off Report
  • Targeted Forms
  • Number of Responses : As per MAU
  • Number of Active Surveys : 2
  • Basic Layouts
  • Question Types
  • Basic Triggers
  • Multi Question Survey
  • Question Bank
  • Support for Multiple Languages
  • Basic Themes
  • Targeting
  • Export CSV
  • Website Reviews
  • Report Segmentation : Segment Gallery
  • Observation plugin
  • Hypotheses
  • Hypotheses prioritization + Kanban : Standard
  • Ideafactory
  • Users : Unlimited
  • Subaccounts : 1
  • Integrations : Standard
  • Data Retention : 1 month
  • Business Goals : 20
  • GDPR compliance
  • Support Availability : 24 X 5
  • First Response Time (Working days only) : 8 hours
  • Email Support
  • In Product Chat Support

Based upon the Number of Monthly Visitors, the pricing plan varies.

PRO
Custom

Advanced visitor research and behavior analysis with intuitive reporting.

Features

  • Number of Running Funnels : 10
  • Basic Funnel Reporting
  • Funnel Drop Off Report
  • Advanced Funnel Filtering
  • Heatmap
  • Clickmap
  • Cross Device
  • Observations
  • Heatmap Comparision
  • Share
  • Scrollmap
  • Download
  • Browsable Heatmap
  • Observations with Automatic Screenshot
  • Test Variation Heatmap
  • Advanced Heatmap Filtering
  • Heatmap Views
  • Page and Session Level Recordings
  • Download
  • Session Filters
  • Advanced Recording Filters
  • Test Variation Recording
  • Saved Recordings : 250
  • Observations with Recording Snapshot
  • Recording Views
  • Number of Active Forms : 20
  • Conversion Funnel Report
  • Time Report
  • Hesitation Report
  • Refill Report
  • Ignore Report
  • Drop Off Report
  • Targeted Forms
  • Number of Responses : As per MAU
  • Number of Active Surveys : 7
  • Basic Layouts
  • Question Types
  • Basic Triggers
  • Multi Question Survey
  • Question Bank
  • Support for Multiple Languages
  • Basic Themes
  • Exit Intent
  • On-Scroll Trigger
  • Customize Welcome/Thank you
  • Custom Styling
  • Variation Survey
  • NPS
  • Targeting
  • Export CSV
  • Website Reviews
  • Report Segmentation : Basic
  • Targeting
  • Saved Segments
  • Geo Targeting
  • Custom Javascript
  • Cookie Based Targeting
  • Observation plugin
  • Hypotheses
  • Hypotheses prioritization + Kanban : Standard
  • Ideafactory
  • Users : Unlimited
  • Subaccounts : 3
  • Integrations : Standard
  • Data Retention : 2 months
  • Business Goals : 50
  • GDPR compliance
  • Support Availability : 24 X 5
  • First Response Time (Working days only) : 6 hours
  • Email Support
  • In Product Chat Support
  • Phone Support
Enterprise
Custom

Best for large teams with high traffic websites

Features

  • Number of Running Funnels : 20
  • Basic Funnel Reporting
  • Funnel Drop Off Report
  • Advanced Funnel Filtering
  • Heatmap
  • Clickmap
  • Cross Device
  • Observations
  • Heatmap Comparision
  • Share
  • Scrollmap
  • ClickArea
  • Element List
  • Download
  • Browsable Heatmap
  • Observations with Automatic Screenshot
  • Test Variation Heatmap
  • Advanced Heatmap Filtering
  • Heatmap Views
  • Page and Session Level Recordings
  • Download
  • Session Filters
  • Advanced Recording Filters
  • Test Variation Recording
  • Saved Recordings : 1000
  • Observations with Recording Snapshot
  • Recording Views
  • Number of Active Forms : 50
  • Conversion Funnel Report
  • Time Report
  • Hesitation Report
  • Refill Report
  • Ignore Report
  • Drop Off Report
  • Targeted Forms
  • Number of Responses : As per MAU
  • Number of Active Surveys : 15
  • Basic Layouts
  • Question Types
  • Basic Triggers
  • Multi Question Survey
  • Question Bank
  • Support for Multiple Languages
  • Basic Themes
  • Exit Intent
  • On-Scroll Trigger
  • Customize Welcome/Thank you
  • Survey Logic
  • Custom Styling
  • Custom Triggers
  • Variation Survey
  • Whitelabeling
  • Survey Analysis with Recordings
  • NPS
  • Targeting
  • Export CSV
  • Website Reviews
  • Report Segmentation : Advanced
  • Targeting
  • Saved Segments
  • Geo Targeting
  • Custom Javascript
  • Custom Dimension : 50
  • Behavioral Analysis
  • Cookie Based Targeting
  • IP Based Targeting
  • Advanced Segment Logic
  • Observation plugin
  • Hypotheses
  • Hypotheses prioritization + Kanban : Standard + Custom
  • Ideafactory
  • Users : Unlimited
  • Subaccounts : 5
  • Integrations : Standard + Custom
  • API Access
  • Data Retention : 3 months
  • Business Goals : 75
  • Single Sign On
  • GDPR compliance
  • Support Availability : 24 X 7
  • First Response Time (Working days only) : 4 hours
  • Email Support
  • In Product Chat Support
  • Phone Support
  • Dedicated Account Manager
  • Onboarding and Training
View Price Page

SCREENSHOTS

Smartlook Screenshots
View 8 screenshot(s)
VWO Insights Screenshots
View 7 screenshot(s)

INTEGRATIONS

  • Intercom
  • WordPress
  • Joomla
  • Instapage
  • Wix
  • CS-Cart
  • Drupal
  • BigCommerce
  • Segment
  • Unbounce
  • OpenCart
  • Mixpanel
  • PrestaShop
  • Squarespace
  • Weebly
  • Google Analytics
  • Piwik PRO
  • Zendesk Support
  • Jimdo
  • LightSpeed Restaurant
  • Shopify
  • Shopware
  • Mixpanel
  • WordPress
  • Joomla
  • Drupal
  • Google Analytics
  • BigCommerce
  • Shopify
  • Google Tag Manager
  • Kissmetrics

ALTERNATIVES

Top alternatives to Smartlook

Mouseflow
Mouseflow
Clarity Hotel Manager
Clarity Hotel Manager
Mixpanel
Mixpanel
UXCam
UXCam
FullStory
FullStory

Top alternatives to VWO Insights

Smartlook
Smartlook
Hotjar
Hotjar
FullStory
FullStory
Crazy Egg
Crazy Egg
Plerdy
Plerdy