Home/SEO Software/Serpstat vs SERP InsightsUpdated on: March 28, 2024

Compare Serpstat vs SERP Insights

90% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
Serpstat
Serpstat SEO Software (452 Ratings)
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98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
Semrush
Semrush SEO Software (3359 Ratings)
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90% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
Serpstat

Serpstat

SEO Software (452 Ratings)
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98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
Semrush

Semrush

SEO Software (3359 Ratings)
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Overview

Summary

A feature-rich software that fulfils all your SEO needs and takes your business to an all new level. Serpstat offers a wide variety of tools and features that include Keyword Research, Search Analytics, Advertising Analysis, Rank Tracking, etc. It collects proven and profitable keywords, determine the value of keywords, checks your webpage relevance and suggests long tail keywords to ensure the growth of organic traffic on your website. Serpstat’s content marketing ideation feature helps you to discover and create unique content. ..show more

SERP Insights offers a Search Engine Optimization (SEO) benchmarking tool for improving traffic and analyzing competitor rankings. It features automatic reports that can be set up with weekly frequencies. Users can track ranks, mobile speed, and desktop speed using insights for Search Engine Results Page. They can also keep track of page and domain scores along with trust and citation scores. Word count, number of referring domains, and other data are also taken into account. Users can even track the top 20 results for any keyword that they require. Country specific and local search options are also available. Its website includes an academy and a community that is focussed on helping users make use of SERP insights effectively to increase the ROI on their SEO campaigns. The academy includes a fully narrated and informative video tutorial series as well. While users can access the tool from its website, it comes with a mobile version as well. ..show more

With Semrush, you get to understand your competitor’s strategies with various insight details related to their rankings. It conducts organic and advertising research with the use of its advanced tools and features. Get to know your competitor’s best-used keywords, their Ad strategies, budget and a lot more. With its backlinks feature, you can now conduct a deep link analysis, understand referring domains’ authority and spot your links’ geolocation. Its advanced keyword research tools help you to find the right keywords for SEO and PPC campaigns and also to gather related keywords and long-tail keywords. ..show more

Features

A/B Testing Compares two versions of your website to see which one performs better

Auditing Evaluating the search engine friendliness of your website with the use of a number of tools

Competitor Analysis Identifying your competitor's strategies and strengths in order to help you make informed decisions

Content Management Helps you to create and customize your contents to make user and SEO friendly

Dashboard A digital insight of reports and other workings on a single screen

Google Analytics Integration Helps you to track and understand your website's traffic

Keyword Tracking Tracks the most-often searched keywords according to your website

Link Management A simple and accessible system to manage links for creative purposes

Mobile Search Tracking Tracks your website's mobile rankings for the same keywords that you are tracking on desktop

Rank Tracking A tool designed to track rankings of your website for multiple keywords

Revenue Management Professional management of your revenue to ensure growth of your business

User Management Managing access of multiple users so that work can be integrated and collaborated

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

Ukraine, Europe

Glasgow, Scotland - G2 4HG / 0141 332 0063

Boston, Massachusetts / +1 800-815-9959

API

N/A

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Lite
$69 /Month

Lite
PRICING:

  • $55/mo.
  • $69/mo

FEATURES:

  • Credits for sites, keywords, and links analysis
  • Searches per day - 4,000
  • Results per report (Website analysis) - 10,000
  • Results per report (Backlink analysis) - 10,000
  • Export rows per month - 1,000,000

Access to API

  • Access to Search analytics API
  • Access to Backlinks API
  • API credits per month - 100,000
  • API requests per second- 1
  • Access to Site audit API

Рrojects

  • Projects to track, analyze and audit - 10
  • Share access - 100

Rank tracker

  • Position checks per month - 15,000
  • Competitors rankings
  • Daily updates
  • Organic keyword rankings
  • Paid keyword rankings
  • Desktop and Mobile rankings

Site audit

  • Pages to Audit - 150,000
  • Page audit


Tools

  • Tools credits - 15,000
  • Access to task lists
  • Search volume crawling - upon request
  • SERP crawling - Upon request

Team management

  • Members in a team - 1

Reports

  • Scheduled reports - 3

Additional

  • Chat support
  • Customer success
Standard
$149 /Month

Standard
PRICING:

  • $119/mo.
  • $149/mo

INCLUDED:

  • 3 Users
  • Branded reports
  • Extended interface and API credits

FEATURES:

Credits for sites, keywords, and links analysis

  • Searches per day - 5,000
  • Results per report (Website analysis) - 30,000
  • Results per report (Backlink analysis) - 10,000
  • Export rows per month - 5,000,000

Access to API

  • Access to Search analytics API
  • Access to Backlinks API
  • API credits per month - 500,000
  • API requests per second 10
  • Access to rank tracking API
  • Access to Site audit API

Рrojects

  • Projects to track, analyze and audit - 50
  • Share access - 500

Rank tracker

  • Position checks per month - 60,000
  • Competitors rankings
  • Daily updates
  • Organic keyword rankings
  • Paid keyword rankings
  • Desktop and Mobile rankings

Site audit

  • Pages to Audit - 400,000
  • Page audit


Tools

  • Tools credits - 60,000
  • Access to task lists
  • Search volume crawling - upon request
  • SERP crawling - Upon request

Team management

  • Members in a team - 3

Reports

  • Scheduled reports - 3
  • Branded reports

Additional

  • Chat support
  • Customer success
Advanced
$299 /Month

Advanced
PRICING:

  • $239/mo.
  • $299/mo

INCLUDED:

  • 5 Users
  • Extended interface and API credits

FEATURES:

Credits for sites, keywords, and links analysis

  • Searches per day - 8,000
  • Results per report (Website analysis) - 50,000
  • Results per report (Backlink analysis) - 10,000
  • Export rows per month - 15,000,000

Access to API

  • Access to Search analytics API
  • Access to Backlinks API
  • API credits per month - 1,000,000
  • API requests per second 10
  • Access to rank tracking API
  • Access to Site audit API

Рrojects

  • Projects to track, analyze and audit - 75
  • Share access - 1,000

Rank tracker

  • Position checks per month - 150,000
  • Competitors rankings
  • Daily updates
  • Organic keyword rankings
  • Paid keyword rankings
  • Desktop and Mobile rankings

Site audit

  • Pages to Audit - 1,250,000
  • Page audit


Tools

  • Tools credits - 150,000
  • Access to task lists
  • Search volume crawling - upon request
  • SERP crawling - Upon request

Team management

  • Members in a team - 5

Reports

  • Scheduled reports - 3
  • Branded reports

Additional

  • Chat support
  • Customer success
  • Phone support
Enterprise
$499 /Month

Enterprise
PRICING:

  • $399/mo.
  • $499/mo

INCLUDED:

  • 7 Users
  • White label
  • Extended interface and API credits

FEATURES:

Credits for sites, keywords, and links analysis

  • Searches per day - 12,000
  • Results per report (Website analysis) - 75,000
  • Results per report (Backlink analysis) - 10,000
  • Export rows per month - 25,000,000

Access to API

  • Access to Search analytics API
  • Access to Backlinks API
  • API credits per month - 2,000,000
  • API requests per second 10
  • Access to rank tracking API
  • Access to Site audit API

Рrojects

  • Projects to track, analyze and audit - 100
  • Share access - 10,000

Rank tracker

  • Position checks per month - 300,000
  • Competitors rankings
  • Daily updates
  • Organic keyword rankings
  • Paid keyword rankings
  • Desktop and Mobile rankings

Site audit

  • Pages to Audit - 2,500,000
  • Page audit


Tools

  • Tools credits - 300,000
  • Access to task lists
  • Search volume crawling - upon request
  • SERP crawling - Upon request

Team management

  • Members in a team - 7

Reports

  • Scheduled reports - 3
  • Branded reports
  • White Label reports

Additional

  • Chat support
  • Customer success
  • Phone support
View Price Page
Starter
$65.19 /Month

Features

  • 100 Keyword Searches

All the Plans includes these Features

  • Unlimited Stored Reports
  • Weekly Reporting
  • Top 20 Competitor Analysis
  • Whitelabel Reports
Team
$130.4 /Month

Features

  • 250 Keyword Searches
  • Includes features of All Plan
Agency
$195.61 /Month

Features

  • 450 Keyword Searches
  • Includes features of All Plan
Pro
$129.95 /Month

For newbies and small teams:

Features

  • 5 Projects
  • 500 Keywords to track (with daily updates)
  • Keyword, domain, and backlink analytics

DOMAIN & KEYWORD ANALYTICS

  • Results per report: 10000
  • Reports per day: 3000
  • Keyword metrics updates per month: 250

PROJECT FEATURES

  • Projects: 5
  • Keywords to track (with daily updates): 500
  • Mobile rankings
  • Targets per project: 1
  • Pages to crawl per month: 100000
  • Pages to crawl per project: 20000
  • SEO Ideas Units: 500
  • Pages per OTI campaign: 30
  • Social profiles for monitoring: 50
  • Social profiles for posting: 10
  • Sharing with "edit" access
  • Sharing with "read-only" access

REPORTING

  • Scheduled PDF reports: 5
  • PDF template sharing

CONTENT MARKETING PLATFORM

  • ImpacHero(price per campaign) - +$200/mo

LISTING MANAGEMENT (LOCAL SEO)

  • Basic Location: +$20 per month
  • Premium Location: +$40 per month
  • Additional users: +$45 per month per user
  • Semrush.Trends +$200/month per user
  • Agency Growth Kit: starts at +$69/mo
Guru
$249.95 /Month

Ideal for agencies and mid-sized businesses

Features

  • Includes features of Pro plan, plus
  • Projects: 15
  • Keywords to track (with daily updates): 1500
  • Keyword, domain, and backlink analytics
  • Historical data
  • Content Marketing Platform
  • Google Looker Studio Integration

DOMAIN & KEYWORD ANALYTICS

  • Results per report: 30000
  • Historical data
  • Reports per day: 5000
  • Keyword metrics updates per month: 1000

PROJECT FEATURES

  • Projects: 15
  • Keywords to track (with daily updates): 1500
  • Mobile rankings
  • Targets per project: 10
  • Keyword cannibalization report
  • Pages to crawl per month: 300000
  • Pages to crawl per project: 20000
  • JavaScript Rendering
  • SEO Ideas Units: 800
  • Pages per OTI campaign: 40
  • Social profiles for monitoring: 100
  • Social profiles for posting: 30
  • Sharing with "edit" access
  • Sharing with "read-only" access
  • Scheduled PDF reports: 20
  • Google Looker Studio Integration
  • PDF template sharing

CONTENT MARKETING PLATFORM

  • Access to the tools
  • Topics to research: unlimited
  • SEO content templates: 800
  • Calendars: 1
  • Plagiarism checks per month: 5

LISTING MANAGEMENT (LOCAL SEO)

  • Listing Management(Local SEO): from +$20/mo
  • Basic Location: +$20/mo
  • Premium Location: +$40/mo
  • Additional users: +$80/mo per user
  • Semrush.Trends: +$200/mo
  • Agency Growth Kit (Scale): +$149/mo
  • ImpactHero (price per campaign) +$200/mo
Business
$499.95 /Month

For large agencies and enterprises

Features:

KEY FEATURES

  • Projects: 40
  • Keywords to track (with daily updates): 5000
  • Keyword, domain, and backlink analytics
  • Historical data
  • Content Marketing Platform
  • Google Data Studio Integration
  • Share of voice metric
  • API Access

DOMAIN & KEYWORD ANALYTICS

  • Results per report: 50000
  • Historical data
  • Reports per day: 10000
  • Keyword metrics updates per month: 5000
  • Product Listing Ads

PROJECT FEATURES

  • Projects: 40
  • Keywords to track (with daily updates): 5000
  • Mobile rankings
  • Targets per project: Unlimited
  • Keyword cannibalization report
  • Pages to crawl per month: 1000000
  • Pages to crawl per project: 100000
  • JavaScript Rendering
  • SEO Ideas Units: 2000
  • Pages per OTI campaign: 50
  • Social profiles for monitoring: 300
  • Social profiles for posting: 50
  • Sharing with "edit" access
  • Sharing with "read-only" access

REPORTING

  • Scheduled PDF reports: 50
  • Google Data Studio Integration
  • PDF template sharing

CONTENT MARKETING PLATFORM

  • Access to the tools
  • Topics to research: unlimited
  • SEO content templates: 2000
  • Posts to track: 50
  • Calendars: Unlimited
  • Plagiarism checks per month: 10

Local SEO

  • Listing Management(Local SEO): from +$20/mo
  • Basic Location: +$20/mo
  • Premium Location: +$40/mo
  • Additional users: +$100/mo per user
  • Semrush.Trends: +$200/mo
  • Agency Growth Kit (Scale): +$149/mo
  • ImpactHero (price per campaign) +$200/mo
View Price Page

SCREENSHOTS

Serpstat Screenshots
View 7 screenshot(s)
SERP Insights Screenshots
View 2 screenshot(s)
Semrush Screenshots
View 7 screenshot(s)

INTEGRATIONS

    NA
    NA
  • WordPress
  • Trello
  • HubSpot CRM
  • Google Analytics

ALTERNATIVES

Top alternatives to Serpstat

Semrush
Semrush
Ahrefs
Ahrefs
SE Ranking
SE Ranking
WooRank
WooRank
AgencyAnalytics
AgencyAnalytics

Top alternatives to SERP Insights

Semrush
Semrush
SE Ranking
SE Ranking
Ahrefs
Ahrefs
Serpstat
Serpstat
WooRank
WooRank