Home/Customer Data Platform (CDP)/Segment vs RAEKUpdated on: March 29, 2024

Compare Segment vs RAEK

96% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
79% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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96% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
79% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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Overview

Summary

Segment is a customer data analytics and management solution that helps you understands customer data from multiple sources. The application integrates with hundreds of other apps and collects data from these applications to a single platform. It also retrieves data from your websites and devices, such as mobile phones, tablets, browsers, smart watches, iBeacons, and televisions. Segment is designed explicitly for B2B service providers who need a powerful and easy-to-use analytics tool to understand better and manage their data. Segment makes it easy to capture data from each touchpoint and send it to each tool without having to learn, test, or implement a new API each time. This solution helps your organization easily integrate and manage scanning tools without having to open, close, or exit the system. As data analytics becomes a simpler process, Segment reduces the need for marketers to trust high-tech specialists to help them because they can now administer analytics tools. ..show more

RAEK gathers your first-party data, fills in the gaps, and organises it all in one place so you can use it to expand your company. Customer transactions, internet form fills, and surveys or quizzes have already provided you with first-party data. RAEK accelerates the growth of your first-party data by creating marketable customer data profiles on website users you don't know and centralising it all in one place. The problem with pop-ups and forms is that people don't fill them out, so the data you acquire is limited. Raek recognizes and develops contact profiles on your website visitors. RAEK creates customer data profiles for both known and unknown visitors, filling in the gaps. Your brand can give one-to-one experiences with more individuals with RAEK's marketing tool. Our technology enables you to communicate with folks you couldn't reach before in real time. The amount of triggered emails you send using RAEK is considerably increased. ..show more

Features

360-degree Customer view Aggregates entire customer data attributes from various touchpoints into a single dashboard.

Audience Builder Allows to segment the customers/subscribers using attributes and personas.

Behavior Tracking A tracking tool that facilitates fostering positive customer reaction

Data Cleansing Helps in verifying/correcting/modifying inaccurate or coarse data from database

Data Enrichment A value-addition process of improving lead quality with new attributes.

Data Orchestration Automated process to integrate and sync data across multiple marketing channels

Data Source Import customer data from several sales and marketing channels

Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences

GDPR Compliance Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union

Hyper Targeting Delivering Ad content to extremely relevant interest group segments.

Identity Graph Create a correlation between individuals with identical match groups.

Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Multi-step Marketing Create a campaign flow or storyboard by adding numerous campaign elements.

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

San Francisco, CA - 94111 / +1 415-603-6900

Liberty Lake, Washington / +1 509-243-6561

API

N/A

N/A

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Free
Free

Includes 1,000 visitors/mo
2 Sources
300+ Integrations

Features

  • Sources - 2 Source
  • Web
  • Mobile
  • Server
  • Cloud Apps
  • Destinations - Unlimited
  • Functions - 50 hours
  • Warehouses - 1 Warehouse
  • Sync frequency - 1 per day
  • Developer Tools
  • Central view of data schema
  • Live data view and debugger

Control your data

  • Data privacy and controls
  • User deletion
  • User suppression
  • Customer data discovery and inventory

Understand your customers

  • Unified customer data

Usage and Billing

  • Monthly tracked users - Up to 1,000
  • Throughput Limit - Standard
  • Price - Free
  • Seats - 10

Support

  • Email support - Basic
  • On-demand videos and documentation

Security

  • Account security
  • Multi-factor authentication
  • Certifications

Team
$120 /Month

10,000 visitors/mo Icon info
Unlimited Sources
Includes 1 Data Warehouse destination

Features

  • Sources - Unlimited
  • Web
  • Mobile
  • Server
  • Cloud Apps
  • Destinations - Unlimited
  • Functions - 50 hours
  • Warehouses - 1 Warehouse
  • Sync frequency - 2 per day
  • Developer Tools
  • Central view of data schema
  • Live data view and debugger

Control your data

  • Data privacy and controls
  • User deletion
  • User suppression
  • Customer data discovery and inventory

Understand your customers

  • Unified customer data

Usage and Billing

  • Monthly tracked users - Base includes 10,000
  • Throughput Limit - Standard
  • Price -Starting at $120/month
  • Additional 1,000 monthly tracked users (10k-25k) - +$12
  • Additional 1,000 monthly tracked users (25k-100k) -+$11
  • Additional 1,000 monthly tracked users (100k+) - +$10
  • Seats - 10
  • Payment method - Credit card
  • Contract Length - Annual(save up to 20%) or monthly

Support

  • Email support - Standard
  • On-demand videos and documentation

Security

  • Account security
  • Multi-factor authentication
  • Certifications
Business
Custom

Custom Volume
Single View of the Customer
Data Governance
Advanced Roles & permissions
Historical replay

Features

  • Sources - Unlimited
  • Web
  • Mobile
  • Server
  • Cloud Apps
  • Destinations - Unlimited
  • Functions - Custom
  • Warehouses - Unlimited
  • Sync frequency - Custom schedule
  • Selective sync
  • Developer Tools
  • Central view of data schema
  • Live data view and debugger
  • Config API

Control your data

  • Data privacy and controls
  • User deletion
  • User suppression
  • Customer data discovery and inventory
  • Destination filters
  • Replay historical data
  • Advanced data governance: Protocols - +Add-on
  • Integrated tracking plan - +Add-on
  • Data validation - +Add-on
  • Enforcement - +Add-on
  • Transformations - +Add-on

Understand your customers

  • Unified customer data
  • Audiencing and identity resolution: Personas - +Add-on
  • Identity resolution - +Add-on
  • Trait and audience building - +Add-on
  • Journeys - +Add-on
  • Activation - +Add-on
  • Profile API Access - +Add-on

Usage and Billing

  • Monthly tracked users - Custom volume
  • Throughput Limit - Custom
  • Price - Custom
  • Additional 1,000 monthly tracked users (10k-25k)
  • Additional 1,000 monthly tracked users (25k-1000k)
  • Seats - Unmilited
  • Payment method - Invoice
  • Contract Length - Annual

Support

  • Email support - Premium
  • On-demand videos and documentation
  • Dedication support - Available
  • Customer success manager - Available
  • Professional services - + Add-on
  • Uptime SLA

Security

  • Account security
  • Multi-factor authentication
  • Single sign-on
  • Granular roles and user permissions
  • Certifications
View Price Page
FREE
Free

Features

  • 10 Identifications /mo
  • Customer Vault
  • Community Support
  • No credit card required
  • Easy to Install
  • GDPR- & CCPA-ready
ESSENTIAL
$49 /Month

Features

  • 20 Identifications /mo
  • Customer Vault
  • Standard Support
  • No credit card required
  • Easy to Install
  • GDPR- & CCPA-ready
PRO
$99 /Month

Features

  • 50 Identifications /mo
  • Customer Vault
  • Priority Support
  • Third-Party Integrations (Zapier)
  • No credit card required
  • Easy to Install
  • GDPR- & CCPA-ready
ELITE
$349 /Month

Features

  • Unlimited Identifications
  • Customer Vault
  • Premium Support
  • Third-Party Integrations (Zapier)
  • No credit card required
  • Easy to Install
  • GDPR- & CCPA-ready
View Price Page

SCREENSHOTS

Segment Screenshots
View 7 screenshot(s)
RAEK Screenshots

INTEGRATIONS

  • Apptimize
  • Freshsales
  • Hull
  • Slack
  • Tableau
  • Looker
  • Drift
  • Kissmetrics
  • Mixpanel
  • Drip
  • Zendesk Support
  • Evergage
  • Intercom
  • Freshdesk
  • ActiveCampaign
  • GoSquared
  • Twilio Flex
  • Adjust
  • MailChimp
  • WebEngage
  • Mailjet
  • HubSpot CRM
  • Google Analytics
  • LiveChat
  • Salesforce
  • Optimizely
  • Leanplum
  • VWO Testing
  • Crazy Egg
  • Trustpilot
  • Zapier

ALTERNATIVES

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