Home/Customer Data Platform (CDP)/Segment vs Google Tag ManagerUpdated on: March 29, 2024

Compare Segment vs Google Tag Manager

96% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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96% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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Overview

Summary

Segment is a customer data analytics and management solution that helps you understands customer data from multiple sources. The application integrates with hundreds of other apps and collects data from these applications to a single platform. It also retrieves data from your websites and devices, such as mobile phones, tablets, browsers, smart watches, iBeacons, and televisions. Segment is designed explicitly for B2B service providers who need a powerful and easy-to-use analytics tool to understand better and manage their data. Segment makes it easy to capture data from each touchpoint and send it to each tool without having to learn, test, or implement a new API each time. This solution helps your organization easily integrate and manage scanning tools without having to open, close, or exit the system. As data analytics becomes a simpler process, Segment reduces the need for marketers to trust high-tech specialists to help them because they can now administer analytics tools. ..show more

The Google Tag Manager is among the most widely used Tag Management Software since it can be integrated very easily and can be set up in a few minutes. It supports ‘Firebase’, which allows mobile app support with partners such as Tune, Kochava, AppsFlyer, etc. The software API can provide access to the Tag Manager configuration for authorised users. It can be used to collaborate with the entire organisation and workspaces. Google Tag Manager allows the publishing of different environments so as to ensure smooth working. The Tag Manager 360 allows more tagging access, though the access levels to certain pages are defined. Besides these, it comes with the feature to create and update tags for the site analytics, conversation tracking and remarketing. Another noteworthy feature is Tag Pausing, which is temporary disabling of the tag. Also, it allows the users to maintain the security of the site by enabling Tag Blacklisting, which is among the primary features to look for while choosing a Tag Management software. ..show more

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

San Francisco, CA - 94111 / +1 415-603-6900

Mountain View, California

API

N/A

N/A

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Free
Free

Includes 1,000 visitors/mo
2 Sources
300+ Integrations

Features

  • Sources - 2 Source
  • Web
  • Mobile
  • Server
  • Cloud Apps
  • Destinations - Unlimited
  • Functions - 50 hours
  • Warehouses - 1 Warehouse
  • Sync frequency - 1 per day
  • Developer Tools
  • Central view of data schema
  • Live data view and debugger

Control your data

  • Data privacy and controls
  • User deletion
  • User suppression
  • Customer data discovery and inventory

Understand your customers

  • Unified customer data

Usage and Billing

  • Monthly tracked users - Up to 1,000
  • Throughput Limit - Standard
  • Price - Free
  • Seats - 10

Support

  • Email support - Basic
  • On-demand videos and documentation

Security

  • Account security
  • Multi-factor authentication
  • Certifications

Team
$120 /Month

10,000 visitors/mo Icon info
Unlimited Sources
Includes 1 Data Warehouse destination

Features

  • Sources - Unlimited
  • Web
  • Mobile
  • Server
  • Cloud Apps
  • Destinations - Unlimited
  • Functions - 50 hours
  • Warehouses - 1 Warehouse
  • Sync frequency - 2 per day
  • Developer Tools
  • Central view of data schema
  • Live data view and debugger

Control your data

  • Data privacy and controls
  • User deletion
  • User suppression
  • Customer data discovery and inventory

Understand your customers

  • Unified customer data

Usage and Billing

  • Monthly tracked users - Base includes 10,000
  • Throughput Limit - Standard
  • Price -Starting at $120/month
  • Additional 1,000 monthly tracked users (10k-25k) - +$12
  • Additional 1,000 monthly tracked users (25k-100k) -+$11
  • Additional 1,000 monthly tracked users (100k+) - +$10
  • Seats - 10
  • Payment method - Credit card
  • Contract Length - Annual(save up to 20%) or monthly

Support

  • Email support - Standard
  • On-demand videos and documentation

Security

  • Account security
  • Multi-factor authentication
  • Certifications
Business
Custom

Custom Volume
Single View of the Customer
Data Governance
Advanced Roles & permissions
Historical replay

Features

  • Sources - Unlimited
  • Web
  • Mobile
  • Server
  • Cloud Apps
  • Destinations - Unlimited
  • Functions - Custom
  • Warehouses - Unlimited
  • Sync frequency - Custom schedule
  • Selective sync
  • Developer Tools
  • Central view of data schema
  • Live data view and debugger
  • Config API

Control your data

  • Data privacy and controls
  • User deletion
  • User suppression
  • Customer data discovery and inventory
  • Destination filters
  • Replay historical data
  • Advanced data governance: Protocols - +Add-on
  • Integrated tracking plan - +Add-on
  • Data validation - +Add-on
  • Enforcement - +Add-on
  • Transformations - +Add-on

Understand your customers

  • Unified customer data
  • Audiencing and identity resolution: Personas - +Add-on
  • Identity resolution - +Add-on
  • Trait and audience building - +Add-on
  • Journeys - +Add-on
  • Activation - +Add-on
  • Profile API Access - +Add-on

Usage and Billing

  • Monthly tracked users - Custom volume
  • Throughput Limit - Custom
  • Price - Custom
  • Additional 1,000 monthly tracked users (10k-25k)
  • Additional 1,000 monthly tracked users (25k-1000k)
  • Seats - Unmilited
  • Payment method - Invoice
  • Contract Length - Annual

Support

  • Email support - Premium
  • On-demand videos and documentation
  • Dedication support - Available
  • Customer success manager - Available
  • Professional services - + Add-on
  • Uptime SLA

Security

  • Account security
  • Multi-factor authentication
  • Single sign-on
  • Granular roles and user permissions
  • Certifications
View Price Page
Tag Manager
Free

Plan Features

  • Multi-user Support
  • Rule-based triggers
  • Support for Google and non-Google tags
  • Supports web, mobile app, and accelerated Mobile Pages (AMP)
  • Workspaces for concurrent tagging projects - 3
  • User and account administration
  • Support and Services - Self-service Help Center and community forums
Tag Manager 360
Custom

Plan Features

  • Multi-user Support
  • Rule-based triggers
  • Support for Google and non-Google tags
  • Supports web, mobile app, and accelerated Mobile Pages (AMP)
  • Workspaces for concurrent tagging projects - Unlimited
  • Approval Workflows
  • Zones for large-scale implementations and to controlled access to tagging
  • User and account administration
  • Support and Services - Self-service Help Center and community forums

Contact the Vendor for Detailed Pricing Information

View Price Page

SCREENSHOTS

Segment Screenshots
View 7 screenshot(s)
Google Tag Manager Screenshots
View 2 screenshot(s)

INTEGRATIONS

  • Apptimize
  • Freshsales
  • Hull
  • Slack
  • Tableau
  • Looker
  • Drift
  • Kissmetrics
  • Mixpanel
  • Drip
  • Zendesk Support
  • Evergage
  • Intercom
  • Freshdesk
  • ActiveCampaign
  • GoSquared
  • Twilio Flex
  • Adjust
  • MailChimp
  • WebEngage
  • Mailjet
  • HubSpot CRM
  • Google Analytics
  • LiveChat
  • Salesforce
  • Optimizely
  • Leanplum
  • VWO Testing
  • Crazy Egg
  • Trustpilot
    NA

ALTERNATIVES

Top alternatives to Segment

Arc Studio Pro
Arc Studio Pro
Mixpanel
Mixpanel
Chord Commerce
Chord Commerce
Zeotap
Zeotap
Amperity
Amperity

Top alternatives to Google Tag Manager

UTM Manager
UTM Manager
Segment
Segment
Tealium iQ
Tealium iQ
Google Search Console
Google Search Console
Google Analytics
Google Analytics