Compare Peak 226 vs Adelphic

Summary

Peak 226 is an innovative Performance-Based DSP with real-time AI capabilities. Peak 226 is an innovative Results-Driven DSP, enabling programmatic buying for both display and video on CPV, CPC & CPM at minimum risk for the advertiser. An AI-driven algorithm with an accelerated learn rate that optimizes and predicts install and post-install events: registrations, subscriptions, purchases or any other action. ..show more

Adelphic is an enterprise-grade programmatic software that helps brands, agencies, and other large media buyers to engage with their clients/customers across numerous formats and devices like desktop, mobile, digital out of home, TV, audio, etc. The software provides its users with an intuitive platform where they can plan, measure, and execute their campaigns through a self-service platform. It enables marketers to plan, measure, and achieve their media campaigns without compromising on data transparency and scale. Users can target, forecast, and manage new segments by matching their customer data against several registered users through the software. Adelphic allows its users to use known identity attributes such as purchase history, demographics, and web browsing activity to define audience segments. The software enables its users to maintain the identities of one’s customers with the help of this fully integrated platform, which connects offline activities and various devices with real people allowing the users to seamlessly measure and execute campaigns. It is driven by first-party data that brings the accuracy of people-based targetting into program-based ad buying. ..show more

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