Home/Marketing Automation Software/Salesforce Marketing Cloud Account Engagement (formerly Pardot) vs AdRollUpdated on: April 18, 2024

Compare Salesforce Marketing Cloud Account Engagement (formerly Pardot) vs AdRoll

88% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
Remove
91% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
Omnisend
Omnisend Marketing Automation Software (1410 Ratings)
Start Free Trial

Visit Website

Start Free Trial

ADD PRODUCT
88% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
Remove
91% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
Omnisend

Omnisend

Marketing Automation Software (1410 Ratings)
Start Free Trial

Visit Website

Start Free Trial

Overview

Summary

Salesforce Marketing Cloud Account Engagement (formerly Pardot) offers tools to drive efficient growth with marketing and sales alignment. Create dynamic and personalized emails and landing pages with clicks. Gain insights with prospect engagement, survey sends, and SMS sends in the automated journeys. Connect marketing back to ROI using predictive analytics in B2B Marketing Analytics Plus. ..show more

AdRoll software is a platform gain insights with cross-channel reporting and build better customer experiences. The software offers tools for contextual targeting, demographic and interest targeting to measure the brand campaigns. Engage your customers with personalized cross-channel product recommendations on your website, in email and across web and social advertising. Measure the performance of your business with ROI data. Marketers, Small and Medium companies make use of the software. ..show more

Omnisend is an eCommerce marketing automation tool that helps users to improve sales by combining several channels into the marketing strategy. It allows the user to integrate various channels within the same automation workflow. Boost email marketing campaigns with the help of email blasts, newsletters, and easy drag-and-drop builders. Omnisend helps to build an advanced automation workflow that assists users in meeting their individual needs based on visitor activities. It enables users to build smart segmentation from different lists that allow the user to send accurate messages to the right person only. With Omnisend, they can add any data which is more relevant to your customer’s profile and reach your target audiences through loyalty program status or anything else that is tailored for the customers. Segmentation can lead to much better sales. It provides powerful forms to capture each and every visitor and make sure they won’t leave without taking action. It presents them with a forever-visible widget at the bottom of the screen that gives an option to the customers to click on the link while browsing. ..show more

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

Atlanta, Georgia / +1 800-667-6389

San Francisco, CA

London, United Kingdom

API

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Growth
$1250 /Month

Fuel growth with smarter marketing automation

Features

  • Up to 10,000 contacts
  • Lead Generation, Qualification, and Management
  • Email Marketing and Personalization
Plus
$2500 /Month

Dive deeper with marketing automation and analytics

Features

  • Up to 10,000 contacts
  • Includes features of Growth plan, plus
  • Advanced Automation, Personalization, and Qualification
  • Advanced Analytics and Reporting
Advanced
$4000 /Month

Power innovation with artificial intelligence and analytics

Features

  • Upto 10000 contacts
  • Includes features of Plus plan, plus
  • Business Units and Developer Sandboxes
  • Artificial Intelligence for Marketing and Sales
Premium
$15000 /Month

Enterprise ready features with predictive analytics and support

Features

  • Up to 75,000 contacts
  • Includes features of Advanced plan, plus
  • Predictive Analytics and Personalized Product Support
View Price Page
Ads
Others

Pay-as-you-go for display and native ads, but social channels and monthly ad credits will not be available.

Features

  • Retargeting Campaigns
  • Brand Awareness Campaigns
  • Display Ads
  • Video Ads
  • Native Ads
  • Dynamic Ads
  • Unified Contacts (Anonymous and Identified)
  • Advanced List Building
  • Campaign Reporting & Attribution
  • New Visitor Insights
  • Tracked Conversions
  • Scheduled/Exportable Reporting
Marketing & Ads Plus
$36 /Month

One platform to manage your display, native, and social ad campaigns, plus monthly ad credits and unlimited email.

Features

  • Includes features of Ads plan, plus
  • A credit to your account, every single month, to spend on display ads
  • Facebook Advertising
  • Instagram Advertising
  • Pinterest Advertising
  • TikTok Advertising
  • Unlimited Email Sends!
  • Automated Email Campaigns
  • Scheduled Emails/Newsletters
  • Contact Capture
  • Cross-Channel Performance Dashboard
  • Recipe & Email Reporting
  • Brand Awareness
  • Retargeting
  • Abandoned Cart Recovery
View Price Page
Free
Free

Features

  • Reach up to 250 contacts (Unlimited contact list size)
  • 500 emails per month
  • Up to 60 SMS
  • Up to 500 Web Push
  • Professional Looking Email Templates
  • Pre-built Automation & Workflows
  • Popups & Signup Forms
  • Unlimited segmentation
  • Sales & performance reports
  • A/B testing
  • 24/7 email & live chat support
Standard
$16 /Month

Features

  • Reach up to 500 contacts (Based on the contact list size provided above)
  • 6,000 emails per month
  • Up to 60 SMS (One-off $1 in free SMS sends | Monthly SMS plans available)
  • Unlimited Web Push
  • Includes features of Free plan, plus
  • Customer success manager from $400
Pro
$59 /Month

Features

  • Reach up to 500 contacts (Based on the contact list size provided above)
  • Unlimited emails
  • Up to 3,933 SMS per Month (Free monthly SMS worth the price of the plan)
  • Unlimited Web Push
  • Includes features of Standard plan, plus
  • Advanced reporting
  • Customer success manager from $400
  • 24/7 Priority Support
View Price Page

SCREENSHOTS

Salesforce Marketing Cloud Account Engagement (formerly Pardot) Screenshots
View 2 screenshot(s)
AdRoll Screenshots
Omnisend Screenshots

INTEGRATIONS

  • Olark
  • Wistia
  • Google Analytics
  • Twilio Flex
  • Bitly
  • UserVoice
  • Eventbrite
    NA
  • Gorgias
  • Justuno
  • BigCommerce
  • LoyaltyLion
  • Volusion
  • OpenCart
  • PrestaShop
  • Easyship
  • ReCharge
  • Yotpo
  • WooCommerce
  • Shopify Plus
  • AfterShip Returns Center
  • CartHook
  • Shopify
  • Zapier
  • Tidio Chat

ALTERNATIVES

Top alternatives to Salesforce Marketing Cloud Account Engagement (formerly Pardot)

ActiveCampaign
ActiveCampaign
Constant Contact
Constant Contact
Outreach
Outreach
MailChimp
MailChimp
Oracle Eloqua
Oracle Eloqua

Top alternatives to AdRoll

RollWorks
RollWorks
StackAdapt
StackAdapt