Home/Customer Data Platform (CDP)/Optimove vs ZylotechUpdated on: March 29, 2024

Compare Optimove vs Zylotech

90% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
77% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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90% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
77% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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Overview

Summary

Optimove is a tool that helps businesses scale their CRM Marketing and get repeat customers, leading to exponential growth. It provides businesses with Analytics by collecting, curating, engineering, and deriving insights from data, enabling them to understand customers and also understand what drives their behavior. Every Optimove user receives a customized predictive customer model, which reflects its distinct business DNA and unique customer data. It is a consolidated dataset that is continuously maintained as a 360 Degree Single customer view and consists of data from essential sources like first-party raw data, on-site user activity, third-party data, and campaign response history. The value-added in-built predictive micro-segmentation technology enables the delivery of customized messages, offers, and promotions to individual customers, fostering long-term loyalty and short-term engagement. At the core of Optimove is an advanced CDP which leads on-demand interactive analytics applications. These critical tools enable marketers to explore their personalized campaigns, degree of customer coverage, and customer segments. The tool also provides a customizable dashboard to monitor the KPIs that are important to any business. ..show more

Zylotech provides the only dynamic, intelligent Customer Data Platform (CDP) optimized for B2B customer insight and engagement. The Self-Learning CDP gives you one place to manage your customer data, make intelligent recommendations, and deliver an integrated message and experience to maximize customer conversion and revenue. Leverage all your data with cloud-based data management innovation data stewardship best practices. Build a smart list across contacts and accounts with Dynamic segmentation to push campaigns across any activation engine Marketing Automation, AdTech. ..show more

Features

360-degree Customer view Aggregates entire customer data attributes from various touchpoints into a single dashboard.

Audience Builder Allows to segment the customers/subscribers using attributes and personas.

Behavior Tracking A tracking tool that facilitates fostering positive customer reaction

Data Cleansing Helps in verifying/correcting/modifying inaccurate or coarse data from database

Data Enrichment A value-addition process of improving lead quality with new attributes.

Data Orchestration Automated process to integrate and sync data across multiple marketing channels

Data Source Import customer data from several sales and marketing channels

Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences

GDPR Compliance Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union

Hyper Targeting Delivering Ad content to extremely relevant interest group segments.

Identity Graph Create a correlation between individuals with identical match groups.

Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Multi-step Marketing Create a campaign flow or storyboard by adding numerous campaign elements.

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

New York, New York / 1-888-235-5604

Cambridge, Massachusetts

API

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Optimove Custom Plan
Custom

Features

  • Email Marketing
  • Contact Database
  • Churn Management
  • Campaign Management
  • Multi-Channel Communication
  • Channel Management
  • Gamification
View Price Page
Zylotech
Custom

Features

  • Customer Data Platform (CDP)
  • Customer Data
  • Customer-obsession
  • Comprehensive View And Insights
  • Data Management
  • Artificial Intelligence
  • Self-learning CDP
  • Automate Lead Routing
View Price Page

SCREENSHOTS

Optimove Screenshots
View 8 screenshot(s)
Zylotech Screenshots

INTEGRATIONS

  • Braze
  • ActiveTrail
  • Adobe Marketo Engage
  • Salesforce
  • Campaign Monitor
  • MailChimp
  • Tableau
  • Adobe Marketo Engage
  • Salesforce

ALTERNATIVES

Top alternatives to Optimove

Salesforce
Salesforce
Braze
Braze
Zeotap
Zeotap
Segment
Segment
Amperity
Amperity

Top alternatives to Zylotech

Zeotap
Zeotap
Segment
Segment
Amperity
Amperity
LeadBoxer
LeadBoxer
Arm Treasure Data
Arm Treasure Data