Home/Customer Data Platform (CDP)/Optimove vs LyticsUpdated on: March 28, 2024

Compare Optimove vs Lytics

90% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
90% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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90% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
90% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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Overview

Summary

Optimove is a tool that helps businesses scale their CRM Marketing and get repeat customers, leading to exponential growth. It provides businesses with Analytics by collecting, curating, engineering, and deriving insights from data, enabling them to understand customers and also understand what drives their behavior. Every Optimove user receives a customized predictive customer model, which reflects its distinct business DNA and unique customer data. It is a consolidated dataset that is continuously maintained as a 360 Degree Single customer view and consists of data from essential sources like first-party raw data, on-site user activity, third-party data, and campaign response history. The value-added in-built predictive micro-segmentation technology enables the delivery of customized messages, offers, and promotions to individual customers, fostering long-term loyalty and short-term engagement. At the core of Optimove is an advanced CDP which leads on-demand interactive analytics applications. These critical tools enable marketers to explore their personalized campaigns, degree of customer coverage, and customer segments. The tool also provides a customizable dashboard to monitor the KPIs that are important to any business. ..show more

Lytics is a customer data management platform built for businesses and marketing teams to improve performance by leveraging essential data to make relevant adjustments. This decision engine uses machine learning to interpret the needs of individual consumers and enable marketers to deliver a seamless and intuitive experience across multiple channels. With features that enable its users to transform data into meaningful customer journeys, Lytics provides exceptional insights for real-time improvements. It enables users to gain first-party insights by using sophisticated data science technology and create intelligent user profiles that are fully secure. Moreover, Lytics automated decision making with the help of AI to segment, suggest and extract the most relevant content based on prevailing market trends. Furthermore, it hones the existing marketing technology ecosystem by activating marketing channels in real-time. As an intelligent decision engine, Lytics comes equipped with services like Identity Resolution, enabling users to target anonymous and known customers with relevant campaigns in real-time. With more clever features like Behavioural Scoring, content affinity, audience segmentation, and product recommendations, Lytics enhances the overall business process management in an efficient manner. ..show more

Features

360-degree Customer view Aggregates entire customer data attributes from various touchpoints into a single dashboard.

Audience Builder Allows to segment the customers/subscribers using attributes and personas.

Behavior Tracking A tracking tool that facilitates fostering positive customer reaction

Data Cleansing Helps in verifying/correcting/modifying inaccurate or coarse data from database

Data Enrichment A value-addition process of improving lead quality with new attributes.

Data Orchestration Automated process to integrate and sync data across multiple marketing channels

Data Source Import customer data from several sales and marketing channels

Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences

GDPR Compliance Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union

Hyper Targeting Delivering Ad content to extremely relevant interest group segments.

Identity Graph Create a correlation between individuals with identical match groups.

Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Multi-step Marketing Create a campaign flow or storyboard by adding numerous campaign elements.

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

New York, New York / 1-888-235-5604

Portland, Oregon

API

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Optimove Custom Plan
Custom

Features

  • Email Marketing
  • Contact Database
  • Churn Management
  • Campaign Management
  • Multi-Channel Communication
  • Channel Management
  • Gamification
View Price Page
Core CDP
Custom

Features

  • 360° Unified profile
  • Segmentation builder
  • Engagement scores
  • Engagement segments
  • Website personalization
  • Reporting
Intelligence
Custom

Features

  • 360° Unified profile
  • Segmentation builder
  • Engagement scores
  • Engagement segments
  • Website personalization
  • Reporting
  • Journey canvas
  • Campaign import
  • Content graph
  • Insights
  • Prediction scores
  • Content recommendations
Automate
Custom

Features

  • 360° Unified profile
  • Segmentation builder
  • Engagement scores
  • Engagement segments
  • Website personalization
  • Reporting
  • Journey canvas
  • Campaign import
  • Content graph
  • Insights
  • Prediction scores
  • Content recommendations
  • Journey automation
  • Next best experience Decisioning
  • Delivery optimization
View Price Page

SCREENSHOTS

Optimove Screenshots
View 8 screenshot(s)
Lytics Screenshots
View 3 screenshot(s)

INTEGRATIONS

  • Braze
  • ActiveTrail
  • Adobe Marketo Engage
  • Salesforce
  • Campaign Monitor
  • MailChimp
  • Intercom
  • Salesforce
  • Shopify
  • MailChimp

ALTERNATIVES

Top alternatives to Optimove

Salesforce
Salesforce
Braze
Braze
Zeotap
Zeotap
Segment
Segment
Amperity
Amperity

Top alternatives to Lytics

Segment
Segment
Zeotap
Zeotap
Amperity
Amperity
LeadBoxer
LeadBoxer
Arm Treasure Data
Arm Treasure Data