Compare Optimove vs Exponea

Summary

Optimove is a tool that helps businesses scale their CRM Marketing and get repeat customers, leading to exponential growth. It provides businesses with Analytics by collecting, curating, engineering, and deriving insights from data, enabling them to understand customers and also understand what drives their behavior. Every Optimove user receives a customized predictive customer model, which reflects its distinct business DNA and unique customer data. It is a consolidated dataset that is continuously maintained as a 360 Degree Single customer view and consists of data from essential sources like first-party raw data, on-site user activity, third-party data, and campaign response history. The value-added in-built predictive micro-segmentation technology enables the delivery of customized messages, offers, and promotions to individual customers, fostering long-term loyalty and short-term engagement. At the core of Optimove is an advanced CDP which leads on-demand interactive analytics applications. These critical tools enable marketers to explore their personalized campaigns, degree of customer coverage, and customer segments. The tool also provides a customizable dashboard to monitor the KPIs that are important to any business. ..show more

Exponea is an intuitive customer data and experience management platform which is capable of unifying relevant information across various customer touchpoints. The software offers a wide variety of features like email marketing, automation, product recommendation, predictive intelligence etc. It generates actionable customer intelligence based on the behavioural patterns showcased by individual clients. Businesses can personalize their communication techniques leveraging advanced custom conditions. Its email management feature helps organisations design, optimize and evaluate their email campaigns in real-time. An omni-channel orchestration facilitates automated communication with individual consumers via SMS, email, notifications and web layers. Exponea banks on the actions showcased by individual customers in relation to the business of a particular organisation. It offers efficient integrations with WhatsApp, Zapier, Qubit, Unisender etc. Data stored within the BigQuery module of Exponea gets updated on a regular basis, enabling enterprises to run detailed extraction processes using custom analytical tools. Thus making it easy to create comparisons between long-term data related trends. Its scalable infrastructure takes care of the changing storage capabilities. ..show more

360-degree Customer view Aggregates entire customer data attributes from various touchpoints into a single dashboard.

Audience Builder Allows to segment the customers/subscribers using attributes and personas.

Behavior Tracking A tracking tool that facilitates fostering positive customer reaction

Data Cleansing Helps in verifying/correcting/modifying inaccurate or coarse data from database

Data Enrichment A value-addition process of improving lead quality with new attributes.

Data Orchestration Automated process to integrate and sync data across multiple marketing channels

Data Source Import customer data from several sales and marketing channels

Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences

GDPR Compliance Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union

Hyper Targeting Delivering Ad content to extremely relevant interest group segments.

Identity Graph Create a correlation between individuals with identical match groups.

Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Multi-step Marketing Create a campaign flow or storyboard by adding numerous campaign elements.

• Braze
• ActiveTrail
• Adobe Marketo Engage
• Salesforce
• Campaign Monitor
• MailChimp

• Mailgun
• Mailjet
• Shopify
• Zapier

Top alternatives to Optimove

Salesforce

Braze

Zeotap

Segment

Amperity

Top alternatives to Exponea

Google Analytics

Salesforce

Zeotap

Segment

Amperity