Home/AB Testing Software/Optimizely vs ReactfulUpdated on: March 29, 2024

Compare Optimizely vs Reactful

98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
79% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
79% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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Overview

Summary

Optimizely is the world's leading experimentation platform which enables businesses to deliver continuous experimentation and personalization across various websites, mobile apps and connected devices. The Optimizely software technology provides A/B testing tools, in which two versions of a web page can be compared for performance and multivariate testing. Optimizely's experimentation platform is called Optimizely X, which provides tools for web experimentation, personalization and recommendations. The personalization capability, which may be used for making data-driven decisions can also be used for serving online advertising ..show more

Reactful interprets these in real-time and delivers the right message or content at the right time. Respond with personalized notifications, guidance, and other visual elements to match their behavior. Reactful leverages machine learning to better understand visitor behavior over time and automatically recommends new reactions. Visitors leave a trail of Digital Body Language. ..show more

Features

Audience Targeting Allows you to serve different versions of a page to a different set of audience

Funnel Analysis Helps in analyzing and understanding the user's journey stepwise to reach informed decisions, for ensuring better web outcomes.

Heatmaps Heatmaps show where users have clicked on a page

Landing Pages (Web Forms) A webform or a popup which can be used to capture the lead or ask user his preferences

Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them

Split Testing Splits web traffic among the different variations of a webpage being tested

Statistical Relevance Analysis Helps in knowing if the result achieved by testing the data is statistically significant or not

Surveys Optimize survey response rate with A/B testing

Test Scheduling Allows the user to test the application at the scheduled time

Visual Editor Enables users to quickly edit and make changes to the original content, webpages, widgets, and other components and create modified versions of the same in real-time.

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

San Francisco, CA / (800) 252-9480

Santa Barbara, California / 805.391.4683

API

N/A

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Content Cloud
Custom

Included:

  • Content management
  • Authoring & layout
  • Headless API
  • Approval workflows

Commerce Cloud
Custom

Included:

  • Multisite & multi-lingual
  • Visitor targeting
  • Project collaboration
  • Inventory & order management
Intelligence Cloud
Custom

Included:

  • A/B testing & experimentation
  • Advanced visitor personalization
  • Collaborate with program management
  • Deploy on web, in apps and server-side
View Price Page
Standard
$499 /Month

Features

  • Self Managed
  • Up to 50,000 Average Monthly Sessions
WebPaaS
$2400 /Month

Features

  • Fully Managed Service with Conversion Uplift Guarantee*
  • Up to 1,000,000 Average Monthly Sessions
View Price Page

SCREENSHOTS

Optimizely Screenshots
View 11 screenshot(s)
Reactful Screenshots

INTEGRATIONS

    NA
  • Salesforce Marketing Cloud Account Engagement (formerly Pardot)
  • Google Analytics
  • Salesforce

ALTERNATIVES

Top alternatives to Optimizely

Amplitude
Amplitude
Adobe XD
Adobe XD
WordPress
WordPress
Contentful
Contentful
AB Tasty
AB Tasty

Top alternatives to Reactful

Optimizely
Optimizely
AB Tasty
AB Tasty
Kameleoon
Kameleoon
SplitMetrics
SplitMetrics
Convert Experiences
Convert Experiences