Home/Compare/Optimizely vs Instapage
Updated on: October 17, 2019

Optimizely vs Instapage

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Optimizely
(227 Ratings)
98%
Instapage
(861 Ratings)
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Optimizely
(227 Ratings)
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(861 Ratings)
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Overview

Summary

Optimizely is the world's leading experimentation platform which enables businesses to deliver continuous experimentation and personalization across various websites, mobile apps and connected devices. The Optimizely software technology provides A/B testing tools, in which two versions of a web page can be compared for performance and multivariate testing. Optimizely's experimentation platform is called Optimizely X, which provides tools for web experimentation, personalization and recommendations. The personalization capability, which may be used for making data-driven decisions can also be used for serving online advertising ..read more

Instapage is one of the most powerful landing page platform aimed to maximize the return on investment on various paid advertising channels including AdWords, Facebook Ads that enable businesses to offer personalized landing pages and experiences for every promotion, which in turn, boost the conversion rate of your website. The platform offers endless options that enables customized designing of your page. Besides, there are various tools such as landing page builder, publishing tools, integrations ecosystem, optimization tools along with a team or client collaboration layer that provide end-to-end solution to the marketing teams and agencies. ..read more

Features

A/B Testing

Analytics

Audience Targeting

Countdown Timer

Custom Domain

Drag and drop Builder

Dynamic Text Replacement (DTR)

Files Download

Form Integration

Funnel Analysis

Heatmaps

Landing Pages (Web Forms)

Mobile Friendly

Multivariate Testing

Pixel Perfect

Pop-ups

Pre-built Templates

SEO Optimized

Split Testing

Statistical Relevance Analysis

Sticky Bars

Surveys

Test Scheduling

Visual Editor

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

San Francisco, CA / (800) 252-9480

San Francisco, CA

API

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Optimizely Web Standard
Custom

Get started with the essential experimentation tools to help you optimize your web experiences. (For Marketing Teams)

  • A/B testing
  • Visual editor
  • Multi-page experimentation
  • Platform security and compliance
  • Analytics integrations
  • Stats Engine
Optimizely Web Business
Custom

Drive experimentation across all of your digital touchpoints and begin collaborating across teams. (For Marketing Teams)

  • All Standard features Plus
  • Mutually exclusive experiments
  • Advanced targeting options
  • Additional roles and permissions
  • Extensions
  • Program Management
Optimizely Web Enterprise
Custom

Scale experiments 10X, with advanced collaboration, reporting, targeting, personalization and more. (For Marketing Team)

  • All Business features Plus
  • Personalization campaigns
  • Behavioral targeting
  • Product and content recommendations
  • Third-party audiences
  • Advanced Program Management
Optimizely Full Stack Enterprise
Custom

Our solution for advancing a culture of collaborative experimentation across product teams and all digital touchpoints.

  • All Business features Plus
  • Advanced Program Management
Optimizely Full Stack Business
Custom

A full-featured solution, for businesses seeking to run powerful experiments throughout the product development process.

  • 11 open-source SDKs
  • Support for Full Stack, Mobile, and cross-channel experiments
  • Web console for experimentation
  • Stats Engine
  • Platform security and compliance
  • Program Management
View Price Page
Core
$69 /Month

$69 Per Month Billed Annually and $79 Per Month Billed Month-to-Month

Ideal for new digital marketers

Core includes:

  • All of these powerful features
  • Mobile-responsive builder
  • Real-time collaboration
  • Instablocks
  • 20 integrations

Optimizer
$99 /Month

$99 Per Month Billed Annually and $129 Per Month Billed Month-to-Month

Optimal for advanced marketers

  • All Core Features, plus
  • Unlimited A/B Testing
  • Heatmaps
  • Dynamic text replacement
  • Conversion analytics
Team and Agency
$179 /Month

$179 Per Month Billed Annually and $229 Per Month Billed Month-to-Month

Best value for teams and agencies

  • All Optimization features, plus
  • 15 private subaccounts
  • Branded lead notifications
  • Audit log

Enterprise
Custom

Customized plan with advanced functionality. For your unique needs

  • All Team and Agency features, plus
  • Global Blocks
  • AMP landing pages
  • Customer Success Manager
  • Professional services
View Price Page

SCREENSHOTS

View 11 screenshot(s)
View 11 screenshot(s)

INTEGRATIONS

    NA
  • WordPress