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98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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Sponsored
89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
VWO Testing
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Sponsored
84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
VWO FullStack
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| Description | Optimizely is the world's leading experimentation platform which enables businesses to deliver continuous experimentation and personalization across various websites, mobile apps and connected devices. The Optimizely software technology provides A/B testing tools, in which two versions of a web page can be compared for performance and multivariate testing. Optimizely's experimentation platform is called Optimizely X, which provides tools for web experimentation, personalization and recommendations. The personalization capability, which may be used for making data-driven decisions can also be used for serving online advertising Read more | GrowthBook is an experimentation and feature flagging software that helps professionals with deployment in an easy and hassle-free manner. The SDKs that this platform provides are made lightweight for server-side, client-side and mobile. The features of this platform include high security, flexibility and extreme speed. Without resources of engineering and data, a developer can measure the product launches and success of features. Its modular capabilities measure the needs of the clients and adapt accordingly. The platform also supports several important SQL data sources and tools like Google Analytics and Mixpanel. The SDKs of GrowthBook have an interface that is easy to use. They are made by developers for developers, with an assurance of automation and transparency. Further, it has a configurable metrics library that enables the platform to be customised as per need. It is a self-service platform where the developers can deploy target rollouts, new features and A/B tests at once. They can even get raw data SQL accession and employ Jupyter notebook export if required. Read more | Visual Website Optimizer is an easy but highly effective A/B testing platform. VWO also allows A/B Test for webpages with Extensive Code Changes as well as A/B testing a mobile app. Using VWO, you can compare and test different calls to action, layouts, and design elements to optimize your mobile app and deliver the best possible product to your users. VWO handles upto 20–25k requests per second by deploying multiple server architecture which allows them to keep adding more servers. Read more | WO FullStack, the enterprise-grade server-side testing product, you get the flexibility to experiment deep into your stack and build products that shoot up your business metrics. Without affecting performance. VWO FullStack, you can literally test anything. Be it the search algorithms or recommendation engine for your ecommerce store or subscription workflows for your SaaS business, VWO FullStack is built to help you execute even the most complex tests. Read more |
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| SW Score & Breakdown |
98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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| SaaSworthy Awards | # 1 Most Worthy # 1 Most Popular |
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# 2 Most Worthy # 2 Most Popular |
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Ease of Use, A/B Testing Capabilities, Excellent Customer Support, Extensive Integrations High Pricing, Occasional Bugs, Slow Loading Times, Complex UI Navigation |
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User-Friendly Interface, Extensive Testing Capabilities, Excellent Customer Support, Robust Reporting and Analytics Occasional Software Glitches, Complex Initial Setup, Inaccurate Data Tracking, Limited Features in Lower-Tier Plans |
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| Review Summary |
Optimizely Web Experimentation is a popular tool for A/B testing and website optimization. Users praise its ease of use, intuitive interface, and robust features for creating and running experiments. The drag-and-drop editor simplifies the process for non-coders, while advanced users can leverage its JavaScript SDK for complex tests. Customer support is generally responsive and helpful, though some users report occasional delays or issues with the UI. The platform is powerful and effective for increasing conversion rates and revenue, though its pricing can be a barrier for smaller businesses. |
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VWO Testing is a popular A/B testing tool praised for its user-friendly interface, particularly its WYSIWYG editor, making it easy to create and launch tests without extensive coding knowledge. Users highlight its comprehensive feature set, including split URL testing, multivariate testing, and robust reporting and analytics. While some users note a slight learning curve for advanced features and occasional glitches, the vast majority find VWO's ease of use, data-driven approach, and exceptional customer support crucial for driving website optimization and increasing conversions. |
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| Read All User Reviews | Read All User Reviews |
AI-Generated from the text of User Reviews
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Content Cloud Custom Commerce Cloud Custom Intelligence Cloud Custom |
Open source Free Cloud $20.00 $20.00 per user / month Enterprise Custom |
Growth Custom PRO Custom Enterprise Custom |
VWO FullStack Custom |
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| Company Details | Located in: San Francisco, CA | Located in: Palo Alto, California | Located in: New Delhi, India |
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(800) 252-9480 |
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+1 415-349-0105 |
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