Compare Optimizely vs Addue

Summary

Optimizely is the world's leading experimentation platform which enables businesses to deliver continuous experimentation and personalization across various websites, mobile apps and connected devices. The Optimizely software technology provides A/B testing tools, in which two versions of a web page can be compared for performance and multivariate testing. Optimizely's experimentation platform is called Optimizely X, which provides tools for web experimentation, personalization and recommendations. The personalization capability, which may be used for making data-driven decisions can also be used for serving online advertising ..show more

Addue is a multi-feature tool suite for pro internet marketers and affiliates with features like A/B testing, Traffic Routing, Conversion Tracking. Addue’s vast features can be utilised to boost your sales and help monitor and manage your website traffic and also route it based on user’s data and preferences. With Addue you can create links to track your site visitors on their route to your site and track any conversions they make. You'll constantly have a stream of data about all the clicks that come through your Addue links, as well as complete conversion reports that you can download. One of its most useful features is that of its powerful traffic routing, depending on the country, US state, or Canadian province, Addue can route your web traffic to multiple destinations. You can also route people depending on their referring websites, languages, and browser user agent info. Addue understands the importance of privacy - Referrer Confidentiality protects your confidential intellectual property by efficiently hiding your referrer data from destination websites. ..show more

Audience Targeting Allows you to serve different versions of a page to a different set of audience

Funnel Analysis Helps in analyzing and understanding the user's journey stepwise to reach informed decisions, for ensuring better web outcomes.

Heatmaps Heatmaps show where users have clicked on a page

Landing Pages (Web Forms) A webform or a popup which can be used to capture the lead or ask user his preferences

Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them

Split Testing Splits web traffic among the different variations of a webpage being tested

Statistical Relevance Analysis Helps in knowing if the result achieved by testing the data is statistically significant or not

Surveys Optimize survey response rate with A/B testing

Test Scheduling Allows the user to test the application at the scheduled time

Visual Editor Enables users to quickly edit and make changes to the original content, webpages, widgets, and other components and create modified versions of the same in real-time.

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