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98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Optimizely logo
AB Testing Software

4.2 2,179 user ratings

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97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

AB Tasty logo
AB Testing Software

4.4 826 user ratings

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Sponsored

84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

VWO FullStack logo

VWO FullStack

AB Testing Software

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Sponsored

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Unbounce logo

Unbounce

Landing Page Software

4.4 1,273 user ratings

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Overview

Description Optimizely is the world's leading experimentation platform which enables businesses to deliver continuous experimentation and personalization across various websites, mobile apps and connected devices. The Optimizely software technology provides A/B testing tools, in which two versions of a web page can be compared for performance and multivariate testing. Optimizely's experimentation platform is called Optimizely X, which provides tools for web experimentation, personalization and recommendations. The personalization capability, which may be used for making data-driven decisions can also be used for serving online advertising Read more A SaaS-based application that enables the web marketing teams to optimize their websites and increase customer interaction rate through A/B testing, user engagement, and personalization. It is widely used by the small, mid-size and enterprise level organizations such as Cartier, Sephora, Ashley HomeStore, and USA Today. Fully compatible with Android, iOS, and responsive websites, AB Tasty is an all-in-one solution for carrying out all types of A/B and multivariate testing with full autonomy and minimal technical integration. It is easy-to-use and loaded with features including user insights, experiments, marketing campaigns, personalization, mobile app solutions, and more. Read more WO FullStack, the enterprise-grade server-side testing product, you get the flexibility to experiment deep into your stack and build products that shoot up your business metrics. Without affecting performance. VWO FullStack, you can literally test anything. Be it the search algorithms or recommendation engine for your ecommerce store or subscription workflows for your SaaS business, VWO FullStack is built to help you execute even the most complex tests. Read more Unbounce is among the top landing page builders and woos the customers with more than 100 AI-powered templates, including industry-specific ones. It allows the users to create multiple pages at one go with the help of the duplication feature. Moreover, all of the landing pages that you create are automatically secured with the SSL certificate so that the visitors don’t find a reason to bounce back. It comes with a very easy formation approach with drag-and-drop feature and high accuracy. The A/B testing helps in trying out new ideas in order to offer better results. All the templates and page style that you choose are optimised for the mobile layouts so that no visitor group is left unattended. And with such a lot on offer, this landing page is good enough to churn out more leads and better sales, but without compromising on the budget. Read more
Pricing Options
  • Free Trial Not Available
  • Offers Custom plan.
  • Free Trial Not Available
  • Offers Custom plan.
  • Free Trial Not Available
  • Offers Custom plan.
  • Free Trial Available
  • Starts at $64.00.
SW Score & Breakdown

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    98%
  • Reviews
    99%
  • Momentum
    64%
  • Popularity
    100%

97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    94%
  • Momentum
    71%
  • Popularity
    93%

84% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    60%
  • Momentum
    60%
  • Popularity
    63%

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    96%
  • Reviews
    97%
  • Momentum
    70%
  • Popularity
    95%
SaaSworthy Awards # 1 Most Worthy # 1 Most Popular # 3 Most Worthy # 2 Fastest Growing
Not Available
# 3 Most Worthy # 4 Fastest Growing

Technical Details

Organization Types Supported
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
Platforms Supported
  • SaaS/Web/Cloud
  • Installed - Mac
  • SaaS/Web/Cloud
  • Installed - Mac
  • SaaS/Web/Cloud
  • Installed - Mac
  • SaaS/Web/Cloud
  • Installed - Mac
Modes of Support
  • 24/7 (Live rep)
  • Business Hours
  • Online
  • 24/7 (Live rep)
  • Business Hours
  • Online
  • 24/7 (Live rep)
  • Business Hours
  • Online
  • 24/7 (Live rep)
  • Business Hours
  • Online
API Support
  • Available
  • Available
  • NA
  • Available

Reviews & Ratings

User Rating
4.2/5 2,179 user ratings
4.4/5 826 user ratings
Not Available
4.4/5 1,273 user ratings
Rating Distribution
  • Excellent

    38.7%
  • Very Good

    46.3%
  • Average

    12.2%
  • Poor

    2%
  • Terrible

    0.8%
  • Excellent

    50.6%
  • Very Good

    42.6%
  • Average

    6.8%
  • Poor

    0%
  • Terrible

    0%
Not Available
  • Excellent

    59.2%
  • Very Good

    31.9%
  • Average

    5.4%
  • Poor

    1.3%
  • Terrible

    2.2%
User Sentiments

    Ease of Use, A/B Testing Capabilities, Excellent Customer Support, Extensive Integrations

    High Pricing, Occasional Bugs, Slow Loading Times, Complex UI Navigation

    User-Friendly Interface, Extensive Widgets Library, Excellent Customer Support, Powerful Testing Capabilities

    Occasional Bugs, Complex Implementation for Specific Architectures, Slow Interface Response, Limited Reporting Features

    Not Available

    Easy to Use Interface, Extensive Integrations, Effective A/B Testing Features, High-Quality Landing Page Templates

    Inconsistent Mobile Responsiveness, Limited Design Customization Options, Occasional Software Glitches, Basic Reporting Functionality

Review Summary

Optimizely Web Experimentation is a popular tool for A/B testing and website optimization. Users praise its ease of use, intuitive interface, and robust features for creating and running experiments. The drag-and-drop editor simplifies the process for non-coders, while advanced users can leverage its JavaScript SDK for complex tests. Customer support is generally responsive and helpful, though some users report occasional delays or issues with the UI. The platform is powerful and effective for increasing conversion rates and revenue, though its pricing can be a barrier for smaller businesses.

Users generally agree AB Tasty is an intuitive, easy-to-use tool for marketers with basic or advanced web development knowledge. It is praised for its robust A/B testing and multivariate testing capabilities, heatmaps, and session recordings, allowing for better website optimization. However, some users have reported occasional bugs, a steep learning curve, and limited customer support availability as drawbacks. Additionally, pricing is seen as higher compared to competitors, and setup can be time-consuming.

Not Available

Unbounce garners mixed reviews from users. It is praised for its user-friendly interface, extensive template library, and A/B testing capabilities, but some criticize its limited customization options, occasional bugs, and expensive pricing plans. Users appreciate its drag-and-drop builder and pre-built templates for creating landing pages quickly. However, concerns arise regarding its limited design flexibility and occasional technical glitches. While many find it cost-effective for small businesses, others deem it pricey for larger enterprises. Notably, customer support is generally well-received for its responsiveness and helpfulness.

Pros & Cons
  • World's leading experimentation platform
  • Provides A/B testing tools and multivariate testing
  • Personalization capability for data-driven decisions
  • Strong analytics capabilities
  • Can be complex to use
  • May require extensive training or support
  • Pricing may be higher compared to other similar products
  • Easy-to-use and intuitive interface
  • Robust A/B testing and multivariate testing capabilities
  • Heatmaps and session recordings for website optimization
  • All-in-one solution for carrying out all types of A/B and multivariate testing
  • Occasional bugs reported
  • Steep learning curve
  • Limited customer support availability
  • Pricing may be higher compared to competitors
Not Available
Not Available
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AI-Generated from the text of User Reviews

Pricing

Pricing Options
  • Free Trial Not Available
  • Offers Custom plan.
  • Free Trial Not Available
  • Offers Custom plan.
  • Free Trial Not Available
  • Offers Custom plan.
  • Free Trial Available
  • Starts at $64.00.
Pricing Plans
Monthly Plans Annual Plans

Content Cloud Custom

Commerce Cloud Custom

Intelligence Cloud Custom

AB Tasty Custom

VWO FullStack Custom

Build $64.00 $79.00 per month

Experiment $96.00 $119.00 per month

Optimize $161.00 $199.00 per month

 
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Screenshots & Videos

Screenshots Optimizely Demo -
+ 10 More
Not Available Not Available screenshots
+ 8 More
Videos Video Thumbnail Video Thumbnail
+ 1 More
Video Thumbnail
+ 1 More
Video Thumbnail
+ 2 More

Vendor information

Company Details Located in: San Francisco, CA Located in: New York, NY Founded in: 2009

Not available

Located in: British Columbia, Canada
Contact Details

(800) 252-9480

https://www.optimizely.com/

+1 (877) 260-4005

https://www.abtasty.com/

Not available

https://vwo.com/fullstack/

1 604 484 1354

https://unbounce.com

Social Media Handles

Not available

FAQs

What are the key differences between Optimizely and AB Tasty?

Optimizely is a comprehensive experimentation platform, while AB Tasty is an all-in-one solution for A/B and multivariate testing.

What are the alternative products to Optimizely?

The top alternatives to Optimizely are Adobe Target, AB Tasty, VWO Testing, Google Optimize, and SplitWit.

Which SaaS products can AB Tasty integrate with?

AB Tasty integrates with WordPress, Drupal, Heap, Kissmetrics, Adobe Analytics, PrestaShop, Mixpanel, Clicktale, Google Analytics, Piwik PRO, AT Internet, Crazy Egg, and Webtrends Optimize.

Which product is better for advanced experimentation and personalization?

Optimizely is a more advanced platform for experimentation and personalization, with features like multivariate testing, audience targeting, and data-driven decision-making.

How do the user interfaces of these products compare?

AB Tasty is generally considered to have a more user-friendly interface, while Optimizely offers more advanced features and customization options.

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