Home/Marketing Automation Software/Omnisend vs Ruler AnalyticsUpdated on: April 18, 2024

Compare Omnisend vs Ruler Analytics

91% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
Omnisend
Omnisend Marketing Automation Software (1410 Ratings)
85% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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91% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
Omnisend

Omnisend

Marketing Automation Software (1410 Ratings)
85% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
Start Free Trial

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Overview

Summary

Omnisend is an eCommerce marketing automation tool that helps users to improve sales by combining several channels into the marketing strategy. It allows the user to integrate various channels within the same automation workflow. Boost email marketing campaigns with the help of email blasts, newsletters, and easy drag-and-drop builders. Omnisend helps to build an advanced automation workflow that assists users in meeting their individual needs based on visitor activities. It enables users to build smart segmentation from different lists that allow the user to send accurate messages to the right person only. With Omnisend, they can add any data which is more relevant to your customer’s profile and reach your target audiences through loyalty program status or anything else that is tailored for the customers. Segmentation can lead to much better sales. It provides powerful forms to capture each and every visitor and make sure they won’t leave without taking action. It presents them with a forever-visible widget at the bottom of the screen that gives an option to the customers to click on the link while browsing. ..show more

Ruler Analytics is a call tracking and marketing attribution platform that tracks all user actions and attributes it to the correct campaign. It facilitates visitor-level multi touch marketing attribution so that all the leads are accurately attributed to the source that they were introduced with first. It tracks leads across forms, calls, live chats, and various other touch points where users interact be it on the website or landing pages. Even though the data remains anonymous, Ruler Analytics tracks it over multiple sessions, traffic channels, and keywords. All the data gathered in the software can easily be synced with major CRMs and Analytics tools so that the data stays at one place. Moreover, the data is unified so that it is tracked more precisely and can be used to form insightful decisions. When the lead converts and pays for your product or service, Ruler Analytics automatically attributes that revenue to the right source in all the connected tools including Google AdWords and Analytics among others. ..show more

Features

Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.

Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.

Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.

Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals.

Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Lead Management A systemized and organized way of managing all your leads and their conversation.

Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer.

Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response.

Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them

Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors.

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

London, United Kingdom

Royal Liver Building, Liverpool / 0800 464 0454

API

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Free
Free

Features

  • Reach up to 250 contacts (Unlimited contact list size)
  • 500 emails per month
  • Up to 60 SMS
  • Up to 500 Web Push
  • Professional Looking Email Templates
  • Pre-built Automation & Workflows
  • Popups & Signup Forms
  • Unlimited segmentation
  • Sales & performance reports
  • A/B testing
  • 24/7 email & live chat support
Standard
$16 /Month

Features

  • Reach up to 500 contacts (Based on the contact list size provided above)
  • 6,000 emails per month
  • Up to 60 SMS (One-off $1 in free SMS sends | Monthly SMS plans available)
  • Unlimited Web Push
  • Includes features of Free plan, plus
  • Customer success manager from $400
Pro
$59 /Month

Features

  • Reach up to 500 contacts (Based on the contact list size provided above)
  • Unlimited emails
  • Up to 3,933 SMS per Month (Free monthly SMS worth the price of the plan)
  • Unlimited Web Push
  • Includes features of Standard plan, plus
  • Advanced reporting
  • Customer success manager from $400
  • 24/7 Priority Support
View Price Page
Small/Medium Business
Others

£179 per Month billed Annually

£199 per Month billed Monthly

(0-50k monthly visits)

Features

  • Attribution modelling
  • Revenue attribution
  • Opportunity attribution
  • Web form attribution
  • Call attribution
  • Live chat attribution
  • eCommerce attribution
  • Offline conversion tracking
  • Integrations
    • Google Analytics, Adwords, Facebook Ads
    • CRM such as Salesforce, Pipedrive and Hubspot
    • Live Chat such as Drift, Intercom and SalesIQ
    • 1000+ integrations with tools you use the most
  • Dynamic number insertion
  • Static and offline call tracking
  • Click to call tracking
  • Call recording
  • Missed Call Alerts

Additional features on request include

  • BI tool integration such as Tableau, and Power BI
  • Access to data visualisation templates within popular BI platforms
  • Open access to data via AWS SQS/SNS as JSON or SQLServer
  • Utilise querying capabilities through tools such as RedShift or Google BigQuery
  • Additional support for Marketing Operations teams
  • Consultancy on tech stack best practice
Large Business
Others

£449 per Month billed Annually

£499 per Month billed Monthly

(50k-100k monthly visits)

Features

  • Attribution modelling
  • Revenue attribution
  • Opportunity attribution
  • Web form attribution
  • Call attribution
  • Live chat attribution
  • eCommerce attribution
  • Offline conversion tracking
  • Integrations
    • Google Analytics, Adwords, Facebook Ads
    • CRM such as Salesforce, Pipedrive and Hubspot
    • Live Chat such as Drift, Intercom and SalesIQ
    • 1000+ integrations with tools you use the most
  • Dynamic number insertion
  • Static and offline call tracking
  • Click to call tracking
  • Call recording
  • Missed Call Alerts

Additional features on request include

  • BI tool integration such as Tableau, and Power BI
  • Access to data visualisation templates within popular BI platforms
  • Open access to data via AWS SQS/SNS as JSON or SQLServer
  • Utilise querying capabilities through tools such as RedShift or Google BigQuery
  • Additional support for Marketing Operations teams
  • Consultancy on tech stack best practice
Enterprise
Others

£899 per Month billed Annually

£999 per Month billed Monthly

(100k+ monthly visits)

Features

  • Attribution modelling
  • Revenue attribution
  • Opportunity attribution
  • Web form attribution
  • Call attribution
  • Live chat attribution
  • eCommerce attribution
  • Offline conversion tracking
  • Integrations
    • Google Analytics, Adwords, Facebook Ads
    • CRM such as Salesforce, Pipedrive and Hubspot
    • Live Chat such as Drift, Intercom and SalesIQ
    • 1000+ integrations with tools you use the most
  • Dynamic number insertion
  • Static and offline call tracking
  • Click to call tracking
  • Call recording
  • Missed Call Alerts

Additional features on request include

  • BI tool integration such as Tableau, and Power BI
  • Access to data visualisation templates within popular BI platforms
  • Open access to data via AWS SQS/SNS as JSON or SQLServer
  • Utilise querying capabilities through tools such as RedShift or Google BigQuery
  • Additional support for Marketing Operations teams
  • Consultancy on tech stack best practice
Advanced
Custom

Features

  • Attribution modelling
  • Revenue attribution
  • Opportunity attribution
  • Web form attribution
  • Call attribution
  • Live chat attribution
  • eCommerce attribution
  • Offline conversion tracking
  • Integrations
    • Google Analytics, Adwords, Facebook Ads
    • CRM such as Salesforce, Pipedrive and Hubspot
    • Live Chat such as Drift, Intercom and SalesIQ
    • 1000+ integrations with tools you use the most
  • Dynamic number insertion
  • Static and offline call tracking
  • Click to call tracking
  • Call recording
  • Missed Call Alerts

Additional features on request include

  • BI tool integration such as Tableau, and Power BI
  • Access to data visualisation templates within popular BI platforms
  • Open access to data via AWS SQS/SNS as JSON or SQLServer
  • Utilise querying capabilities through tools such as RedShift or Google BigQuery
  • Additional support for Marketing Operations teams
  • Consultancy on tech stack best practice
View Price Page

SCREENSHOTS

Omnisend Screenshots
Ruler Analytics Screenshots

INTEGRATIONS

  • Gorgias
  • Justuno
  • BigCommerce
  • LoyaltyLion
  • Volusion
  • OpenCart
  • PrestaShop
  • Easyship
  • ReCharge
  • Yotpo
  • WooCommerce
  • Shopify Plus
  • AfterShip Returns Center
  • CartHook
  • Shopify
  • Zapier
  • Tidio Chat
  • Olark
  • Recurly
  • DOMO
  • Chargebee
  • Tableau
  • Looker
  • Insightly
  • Drift
  • Zoho SalesIQ
  • Zapier
  • Capsule
  • Xero
  • Intercom
  • Stripe Payments
  • ActiveCampaign
  • CallRail
  • Unbounce
  • ChartMogul
  • Microsoft Power BI
  • Klaviyo
  • Zoho CRM
  • HubSpot CRM
  • Google Analytics
  • LiveChat
  • Salesforce
  • Pipedrive CRM

ALTERNATIVES

Top alternatives to Omnisend

Constant Contact
Constant Contact
Flodesk
Flodesk
ActiveCampaign
ActiveCampaign
MailerLite
MailerLite
Klaviyo
Klaviyo

Top alternatives to Ruler Analytics

ActiveCampaign
ActiveCampaign
Klaviyo
Klaviyo
Adobe Marketo Engage
Adobe Marketo Engage
Ontraport
Ontraport
SharpSpring
SharpSpring