Home/Demand-Side Platforms (DSP)/Advocado vs BidMindUpdated on: March 28, 2024

Compare Advocado vs BidMind

81% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
85% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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81% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
85% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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Overview

Summary

Advocado is a cross-media data platform that connects offline and online audience insights to influence the customer journey. Tracking the consumer journey from the offline world to the digital world is a challenge that limits opportunities for advertisers. Even combining data from multiple sources and providers may not paint a complete picture of how campaigns are performing. Campaign performance information may be delivered weeks or even months after the fact, eliminating any opportunity to optimize. ..show more

BidMind is a programmatic advertising platform that helps businesses self-serve ads to the right audience at the right time. It provides users with a premium inventory that can be used to create ads to be displayed on different platforms. They can also access transparent, quality and safe media traffic which makes it easier for them to grow their brand. BidMind offers a media buying platform where highly-engaged and targeted ad campaigns are played. These campaigns can be bought by media buying agencies and advertisers in real-time via PMPs and open auctions. BidMind enables users to target the right audience by using different targeting options that include demographics, IP, geofencing, time/day, devices, etc. Various data providers like Adstra, LiveRamp and TruAudience by TransUnion are also integrated with BidMind to deliver the best services to users. Finally, it also ensures users’ complete security with the best brand safety algorithm offered by Fraud Shield. ..show more

Features

AI Optimization Uses AI and machine learning to maximize a campaign's performance

Audience Targeting Allows you to serve different versions of a page to a different set of audience

Brand Safety and Fraud Protection Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc

Budget Management Analyzing financial information to ensure all operations are within budget

Contextual Targeting Targeting based on content on the site

Creative Management Supports a wide range of creative formats such as rich media, expandables, video, etc.

Demographic Targeting Targeting based on age, gender, marital status, income, education

Frequency Capping Ability to set a limit to the number of times an advertisement is shown to a person, placement, site, publisher, user, domain or IP address

Geo Targeting Targeting based on location, city, timezone, and country

Mobile Advertising Allows for ads to be placed and tracked in mobile apps

Omnichannel Campaign Management Provides you a single interface for creating and managing campaigns on different channels.

Private Marketplace Provides PMP deals which let you bid on impressions that might not yet be available in open bidding

Real-time Bidding Facilitates buying & selling of ad impressions in real-time auctions

Reporting Sends instant status reports about the task with customer feedback

Retargeting Ability to retarget previous impressions to your site across the web

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

N/A

Boston, Massachusetts / +1 855-463-4578

API

N/A

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Advocado (One-time)
$250 Others

One-time $250 setup fee that includes

Features

  • Watermarking of up to two TV commercials any time during the subscription period - a $100 value
  • Connection to your Google Ads account
  • Proprietary website tracking tag
Advocado
$499 /Month

Features

  • Use TV to Boost Search
  • Maximize Sponsorships
  • Synchronize Programmatic and Linear
  • Use Weather to Activate Digital Campaigns
  • Conquest Your Competition
  • Drive More Leads and Conversions

View Price Page
BidMind
Custom

Features

  • Media Planner
  • Cross-device targeting options
  • Fraud shield
  • Premium data and audiences
View Price Page

SCREENSHOTS

Advocado Screenshots
BidMind Screenshots

ALTERNATIVES

Top alternatives to Advocado

Pear Deck
Pear Deck
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Avocado Finance
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Coconut Tickets
Banana
Banana
Apple Numbers
Apple Numbers

Top alternatives to BidMind

StackAdapt
StackAdapt
The Trade Desk
The Trade Desk
Choozle
Choozle
Adzooma
Adzooma
Bidtheatre
Bidtheatre