Muck Rack vs Videoplan Comparison

97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Muck Rack

PR Software

4.6 337 user ratings

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70% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Videoplan

PR Software

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Overview

Description	MuckRack is a public relation software that is available in both the cloud-based and SaaS form. Using this software is easy as it comes with an easy-to-understand user interface. It features a sophisticated media database that helps you to spot the right journalist to pitch. Automatically updated media list helps saving more time than outdated media contact list. You will be notified with alerts in your inbox every time any trending news is published anywhere that might impact your brand. Users get reliable reports on their PR campaigns and can easily export PDF reports. Muck Rack comes integrated with social media channels like Twitter. Read more	Videoplan is used to create hyper-targeted YouTube campaigns in minutes, and export them to Google Ads. Use the YouTube API's advanced search features to find the exact videos that your target customers are watching. Videoplan lets you monitor particular words and phrases for new videos, and target them with ads. The campaign builder lets you easily build large-scale, finely-targeted campaigns, and upload them straight into Google Ads. Read more
Pricing Options	Free Trial Not Available Muck Rack Offers Custom plan.	Free Trial Not Available Starts at $29.00. Offers Free-forever plan.
SW Score & Breakdown	97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 88% Reviews 88% Momentum 71% Popularity 90%	70% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 65% Reviews 60% Momentum 61% Popularity 60%
SaaSworthy Awards	# 3 Most Worthy # 3 Highly Rated	Not Available

Features

Total Features	7 Features	1 Features
Common Features for All	Auto-update Media Lists Automatically updates your media list that contains relevant key media contacts who can popularize your brand Campaign Management Allows a user to analyze and track marketing campaigns across multichannel efforts Clippings Management Helps in saving and managing the clippings of the news item that bears your brand/business mentions Communications Calendar Helps in clarifying what to do when, co-ordinate & schedule communication tasks and planning ahead of media pitch Contact Management Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc. Email Distribution This feature lets you send a custom email invitation for the survey to the respondents Press Monitoring Facilitates monitoring print media coverage and measuring its output + 4 More - Show Less	Auto-update Media Lists Automatically updates your media list that contains relevant key media contacts who can popularize your brand Campaign Management Allows a user to analyze and track marketing campaigns across multichannel efforts Clippings Management Helps in saving and managing the clippings of the news item that bears your brand/business mentions Communications Calendar Helps in clarifying what to do when, co-ordinate & schedule communication tasks and planning ahead of media pitch Contact Management Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc. Email Distribution This feature lets you send a custom email invitation for the survey to the respondents Press Monitoring Facilitates monitoring print media coverage and measuring its output

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	Online	Online
API Support	NA	Available

Reviews & Ratings

User Rating	4.6/5 337 user ratings	Not Available
Ratings Distribution	Excellent 69.4% Very Good 26.4% Average 2.7% Poor 0.3% Terrible 1.2%	Not Available
Review Summary	Reviewers appreciate Muck Rack's user-friendly interface, extensive media contact database, and efficient pitching tools. They find it easy to discover relevant journalists and influencers, customize their outreach, and track the performance of their campaigns. Additionally, Muck Rack's customer support is lauded for its responsiveness and helpfulness. However, some users express concerns about the accuracy and completeness of the media database, occasional technical glitches, and limited integration options with other platforms.	Not Available
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Pricing

Pricing Options	Free Trial Not Available Muck Rack Offers Custom plan.	Free Trial Not Available Starts at $29.00. Offers Free-forever plan.
Pricing Plans Monthly Plans Annual Plans	Muck Rack Custom	Basic Free Professional $29.00 $29.00 per month
	View Detailed Pricing	View Detailed Pricing

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