Home/Marketing Analytics Software/Morphio vs PathmaticsUpdated on: April 19, 2024

Compare Morphio vs Pathmatics

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Overview

Summary

Morphio is an AI tool for digital marketers that enables them to scale their data analysis efforts. This makes it easier for marketers to incorporate the effect of past data while trying to predict future trends. And with the ability to include countless data sets into their marketing efforts, users can correlate data with their respective ROI. With hands-on data analytics automation, users receive the ability to grow their skill sets overnight along with the ability to scale. With a proprietary algorithm, users receive constant insights that can boost their bottom line. Users can also seamless aggregate their campaign performance and focus on the most priority metrics. They can also integrate their Search, Display, and Social Media marketing data on a single platform and easily monitor both paid and organic results with the data visualization tool. Other features include defining traffic, conversion, and ROI goals, being alerted about campaign data abnormalities, and more. ..show more

Pathmatics is a marketing intelligence platform designed for the digital advertisers to ease their marketing strategies and operations. The application assists in answering digital questions across YouTube, Facebook, Twitter, mobile and more. One can see ads served and come across different digital marketing strategies of brands and publishers easily. In other words, this software provides the ‘what’, ‘when’, ’where’, ‘who’, and ‘how’ the brands need to advertise. This would help change the way marketers win in the digital platform. With Pathmatics, users come across an easy-to-use platform that requires them to spend less time on preparing reports. Besides this, it also aids one to make better decisions confidently, and come up with robust and accurate digital advertising data. Lastly, one can make use of the digital insights, pitch a new business and craft creative campaigns resulting in growing business profits. Pathmatics is a reliable platform that helps to bring transparency to one’s competitor’s digital ad strategies and plans across various social channels. ..show more

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

Toronto, Ontario - M5V 1X6 / (647) 367-2457

Santa Monica, California / (424)625-8512

API

N/A

N/A

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Starter
$995 /Year

Ideal for a business with 1 Google Analytics view and centralized data.

Features

  • 1 Google Analytics view
  • 1 User

All the Plans includes these Features

  • Goal Setting
  • Anomaly Detection
  • Audience Segmentation
  • Smart Campaigns
  • Channel Data Aggregation
  • Custom Slack Integration
  • Google Analytics
  • Google Ads
  • YouTube
  • Instagram
  • Facebook
  • Bing
Essential
$2995 /Year

Great for businesses with 1-5 Google Analytics views and broad marketing assets.

Features

  • 5 Google Analytics views
  • 5 Users
  • Includes features of All Plan

Premium
$4995 /Year

Features

  • 25 Google Analytics views
  • 25 Users
  • Includes features of All Plan
View Price Page
Pathmatics
Custom

Features

  • Return on Investment (ROI)
  • Cross-Functional Access
  • Data Collection
  • Customer Retention
  • Campaign Activity
  • Multi-channel Tracking
View Price Page

SCREENSHOTS

Morphio Screenshots
View 1 screenshot(s)
Pathmatics Screenshots
View 2 screenshot(s)

INTEGRATIONS

  • Slack
  • Google Analytics
    NA

ALTERNATIVES

Top alternatives to Morphio

Lifesight
Lifesight
Zulu5
Zulu5
Blueprint
Blueprint
Qualli
Qualli
Weberlo
Weberlo

Top alternatives to Pathmatics

Lifesight
Lifesight
Zulu5
Zulu5
Blueprint
Blueprint
Qualli
Qualli
Weberlo
Weberlo