Compare Mixpanel vs Volument

Summary

An effective web analytics platform with all essential features to easily understand every users journey in your website. It has engagement feature to measure the actions taken by the visitors in your application. It also has machine learning which stops data mining and act on insights instantly. In addition, it has funnel feature that helps you to identify where and why you losing your customers. Using this platform, you can unify all your data sources and can easily discover your visitor behaviours. It allows you to send push notifications to your customer in order to increase customer engagement and revenue. ..show more

Volument is an analytics tool for websites and digital marketers with a focus on optimizing the conversions of their efforts. It is backed by a unique data model that delivers content and market combinations that have the largest long-term value. It also analyzes the website to find opportunities for web page optimization along with the impact of site-wide changes and product launches. In this way, the entire conversion flow can be optimized along with isolated metrics. The tool basically tells users what to do by periodically notifying them about the most important things, streamlining their workflows, and substantially reducing the possibility of wasting time in less critical areas. Users can identify current bottlenecks at all times and understand the winning market segments that work. Users can get an insight into which type of engagement strategy is building interest amongst people and what is turning them away. Hence, they can eventually find the right product/market fit and the right perspective of their brand story. ..show more

Alert Notifications Alerts the user when predefined criteria is met

Campaign Management Allows a user to analyze and track marketing campaigns across multichannel efforts

Conversion Tracking Enables user to track customer conversion rate

Event Tracking Identifies the important events happening in your application

Goal Tracking Allows to track progress to reach business objectives

Heatmaps Heatmaps show where users have clicked on a page

Multiple Site Management Helps to analyze and track more than one websites

Report Generation Gathers data and generates reports as PDF file.

Time on site Tracking Tracks the time that a visitor spends on your website

User Interaction Tracking Identifies and tracks the visitors interaction on your websites

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