Home/Web Analytics Software/Mixpanel vs SegmentUpdated on: March 28, 2024

Compare Mixpanel vs Segment

90% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
96% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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90% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
96% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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Overview

Summary

An effective web analytics platform with all essential features to easily understand every users journey in your website. It has engagement feature to measure the actions taken by the visitors in your application. It also has machine learning which stops data mining and act on insights instantly. In addition, it has funnel feature that helps you to identify where and why you losing your customers. Using this platform, you can unify all your data sources and can easily discover your visitor behaviours. It allows you to send push notifications to your customer in order to increase customer engagement and revenue. ..show more

Segment is a customer data analytics and management solution that helps you understands customer data from multiple sources. The application integrates with hundreds of other apps and collects data from these applications to a single platform. It also retrieves data from your websites and devices, such as mobile phones, tablets, browsers, smart watches, iBeacons, and televisions. Segment is designed explicitly for B2B service providers who need a powerful and easy-to-use analytics tool to understand better and manage their data. Segment makes it easy to capture data from each touchpoint and send it to each tool without having to learn, test, or implement a new API each time. This solution helps your organization easily integrate and manage scanning tools without having to open, close, or exit the system. As data analytics becomes a simpler process, Segment reduces the need for marketers to trust high-tech specialists to help them because they can now administer analytics tools. ..show more

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

San Francisco, CA

San Francisco, CA - 94111 / +1 415-603-6900

API

N/A

N/A

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Free
Free

Essentials to find product-market fit

100K monthly tracked users

Features

  • Unlimited data history & seats
  • Core reports (including Flows)
  • Data dictionary
  • US or EU data residency
  • Monitoring & alerts
Growth
$25 /Month

More answers for more people

Pick monthly tracked users and buy online

Features

  • Includes features of Free plan, plus
  • Unlimited saved reports & cohorts
  • Impact report with causal inference
  • Data modeling
  • Group Analytics & Data Pipelines add-ons
  • Legendary email support
Enterprise
Custom

Empower teams in large organizations

Features

  • Includes features of Growth plan, plus
  • Advanced access controls
  • Experiments & Signal reports
  • SSO & automated provisioning
  • Seasonal & events-based pricing
  • Dedicated customer success
View Price Page
Free
Free

Includes 1,000 visitors/mo
2 Sources
300+ Integrations

Features

  • Sources - 2 Source
  • Web
  • Mobile
  • Server
  • Cloud Apps
  • Destinations - Unlimited
  • Functions - 50 hours
  • Warehouses - 1 Warehouse
  • Sync frequency - 1 per day
  • Developer Tools
  • Central view of data schema
  • Live data view and debugger

Control your data

  • Data privacy and controls
  • User deletion
  • User suppression
  • Customer data discovery and inventory

Understand your customers

  • Unified customer data

Usage and Billing

  • Monthly tracked users - Up to 1,000
  • Throughput Limit - Standard
  • Price - Free
  • Seats - 10

Support

  • Email support - Basic
  • On-demand videos and documentation

Security

  • Account security
  • Multi-factor authentication
  • Certifications

Team
$120 /Month

10,000 visitors/mo Icon info
Unlimited Sources
Includes 1 Data Warehouse destination

Features

  • Sources - Unlimited
  • Web
  • Mobile
  • Server
  • Cloud Apps
  • Destinations - Unlimited
  • Functions - 50 hours
  • Warehouses - 1 Warehouse
  • Sync frequency - 2 per day
  • Developer Tools
  • Central view of data schema
  • Live data view and debugger

Control your data

  • Data privacy and controls
  • User deletion
  • User suppression
  • Customer data discovery and inventory

Understand your customers

  • Unified customer data

Usage and Billing

  • Monthly tracked users - Base includes 10,000
  • Throughput Limit - Standard
  • Price -Starting at $120/month
  • Additional 1,000 monthly tracked users (10k-25k) - +$12
  • Additional 1,000 monthly tracked users (25k-100k) -+$11
  • Additional 1,000 monthly tracked users (100k+) - +$10
  • Seats - 10
  • Payment method - Credit card
  • Contract Length - Annual(save up to 20%) or monthly

Support

  • Email support - Standard
  • On-demand videos and documentation

Security

  • Account security
  • Multi-factor authentication
  • Certifications
Business
Custom

Custom Volume
Single View of the Customer
Data Governance
Advanced Roles & permissions
Historical replay

Features

  • Sources - Unlimited
  • Web
  • Mobile
  • Server
  • Cloud Apps
  • Destinations - Unlimited
  • Functions - Custom
  • Warehouses - Unlimited
  • Sync frequency - Custom schedule
  • Selective sync
  • Developer Tools
  • Central view of data schema
  • Live data view and debugger
  • Config API

Control your data

  • Data privacy and controls
  • User deletion
  • User suppression
  • Customer data discovery and inventory
  • Destination filters
  • Replay historical data
  • Advanced data governance: Protocols - +Add-on
  • Integrated tracking plan - +Add-on
  • Data validation - +Add-on
  • Enforcement - +Add-on
  • Transformations - +Add-on

Understand your customers

  • Unified customer data
  • Audiencing and identity resolution: Personas - +Add-on
  • Identity resolution - +Add-on
  • Trait and audience building - +Add-on
  • Journeys - +Add-on
  • Activation - +Add-on
  • Profile API Access - +Add-on

Usage and Billing

  • Monthly tracked users - Custom volume
  • Throughput Limit - Custom
  • Price - Custom
  • Additional 1,000 monthly tracked users (10k-25k)
  • Additional 1,000 monthly tracked users (25k-1000k)
  • Seats - Unmilited
  • Payment method - Invoice
  • Contract Length - Annual

Support

  • Email support - Premium
  • On-demand videos and documentation
  • Dedication support - Available
  • Customer success manager - Available
  • Professional services - + Add-on
  • Uptime SLA

Security

  • Account security
  • Multi-factor authentication
  • Single sign-on
  • Granular roles and user permissions
  • Certifications
View Price Page

SCREENSHOTS

Mixpanel Screenshots
View 13 screenshot(s)
Segment Screenshots
View 7 screenshot(s)

INTEGRATIONS

    NA
  • Apptimize
  • Freshsales
  • Hull
  • Slack
  • Tableau
  • Looker
  • Drift
  • Kissmetrics
  • Mixpanel
  • Drip
  • Zendesk Support
  • Evergage
  • Intercom
  • Freshdesk
  • ActiveCampaign
  • GoSquared
  • Twilio Flex
  • Adjust
  • MailChimp
  • WebEngage
  • Mailjet
  • HubSpot CRM
  • Google Analytics
  • LiveChat
  • Salesforce
  • Optimizely
  • Leanplum
  • VWO Testing
  • Crazy Egg
  • Trustpilot

ALTERNATIVES

Top alternatives to Mixpanel

Heap
Heap
Segment
Segment
Pendo
Pendo
PostHog
PostHog
CleverTap
CleverTap

Top alternatives to Segment

Arc Studio Pro
Arc Studio Pro
Mixpanel
Mixpanel
Chord Commerce
Chord Commerce
Zeotap
Zeotap
Amperity
Amperity