Compare Metricfy vs Finteza

Summary

Metricfy is a data analytics tool for marketers that captures and records the data from platforms such as Google AdWords and Facebook Ads itself, so the numbers are completely accurate, as you can use real data instead of data samples. All you have to do to get started is insert the Metricfy script in the back-end of your website, and it will track the behavior of all of your website users. You can track a wide range of metrics, such as impressions, page views, visits, clicks, sessions, leads, time to first lead, unique leads, click-through-rate, visits per user, leads per user, conversion rate, and CPC. Metricfy allows you to set up dashboards to track your marketing KPIs with a few clicks, and you don’t need any coding knowledge to do it. The software also cross-references the traffic measured with money spent by channel so you can get a better idea of which of your channels are giving the best ROI. ..show more

Finteza is a comprehensive analytics tool that helps businesses track and analyse traffic, conversion rates, sales funnels, landing pages and advertising campaigns alike. An advertising engine available within makes it easy for users to sell ad spaces, manage banner rotation, accept payments and analyse reports. Instead of providing media kits, advertising houses can offer access to advert zone statistics, helping clients make better decisions while choosing ads to be displayed. Another remarkable feature of Finteza is its multi-step traffic quality measurement protocol, which helps businesses with advanced botnet analysis, accurate tracking technology, complex user behaviour analysis and unique accounting algorithms to detect low-quality traffic. The particular tool also helps advertisers in creating detailed funnels for any segment of their choice, such as sources, pages, UTM tags, keywords and separate ad banners. Finteza offers an efficient way to understand why media houses are losing customers and how they can fix the same. ..show more

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