Home/Compare/Metri vs Pardot
Updated on: May 12, 2021

Compare Metri vs Pardot

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94% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
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77% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
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Overview

Summary

Metri helps you improve the success of your marketing campaigns by using external data to set up automated rules based on customer beahvior. Metric works by using "if this then that" rules to determine what next actions you should take based on predefined rules. For example, you could set up a rule in Metri that says that if there is sunny weather then Metri should restart all outdoor activity display ads. These rules can also be based on customer behaviour. For example, Metric can pause your Facebook retargeting ads if they are seen by more than five times by the same user, or it can increase your bid by 20% if shop page views are less than 1.500. Triggers can include (but are not limited to) the weather, website activity, and ads data, while actions can include pausing or unpausing ads, increasing or decreasing your ad bid, and increasing or decreasing spending on ads. ..read more

Pardot offers a B2B marketing automation tool built on Salesforce. Its features include Lead Management, Smarter Lead Generation, Email Marketing, Sales Alignment, ROI Reporting, and Artificial Intelligence capabilities. It allows users to build intelligent, data-driven programs for the exact customer experience users want. They can turn sales data into marketing action by triggering campaign activity off of CRM data. It also allows them to visually map out and test every asset and every touchpoint in their program to understand the customer experience better. Marketers can access insights with the exact metrics they need to understand campaign performance better and adapt quickly. Pardot also offers two solutions, one being Salesforce Engage, which allows users to build tailored campaigns with marketing-curated content. Its features include Engage Campaigns, Engage Reports, Engage for Gmail and Outlook, Engage Alerts and Engage for Salesforce Mobile. Pardot also provides B2B marketing analytics solutions with a rich dashboard and a mobile app. ..read more

Features

Analytics (ROI Tracking)

Campaign Segmentation

Channel Management

Email Drip Campaigns

Landing Pages

Lead Management

Lead Nurturing

Lead Scoring

Multivariate Testing

Website Visitor Tracking

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

Luxembourg

Atlanta, Georgia / +1 800-667-6389

API

N/A

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Free Plan
Free

Ideal for very small team

  • Free forever
  • One Team Member
  • One Team
  • One Automation
  • Basic Support

Features

  • Weather Tracker
  • Website Activity
  • Ads Data
  • Campaigns Pause / Un-Pause
  • Increase / Decrease Bid
  • Increase / Decrease Spending
Business Plan
$79.9 /Month

Ideal for medium teams

  • Unlimited Team Members
  • Unlimited Teams
  • Unlimited Automation
  • Priority Support

Features

  • Weather Tracker
  • Website Activity
  • Ads Data
  • Campaigns Pause / Un-Pause
  • Increase / Decrease Bid
  • Increase / Decrease Spending

Enterprise Plan
Others

Ideal for large Enterprises

  • All the features from the Business plan
  • Unlimited Ad Spend
  • Change Ad Location Trigger
  • Stock Market Trigger
  • Custom Triggers (own database or external data)
  • Custom advertising channels

Contact the vendor for detailed pricing information

View Price Page
Growth
$1250 /Month

Features

  • Up to 10000 contacts
  • Email Marketing
  • Forms: 50
  • Landing Pages: 50
  • Multivariate Landing Page Testing (Additional Cost)
  • Tracked Social Posts
  • Advanced Dynamic Content (Additional Cost)
  • Automation Rules: 50
  • Variable Tags
  • Engagement Programs
  • Lead Nurturing
  • In-depth Prospect Tracking
  • Lead Deduplication
  • Lead Scoring and Grading
  • Social Profiling and Lookups (Additional Cost)
  • Advanced Email Analytics (Additional Cost)
  • ROI Reporting
  • Competitor Monitoring: 10
  • SEO Keyword Monitoring: 100
  • Custom Fields
  • File Hosting: 100 MB
  • User Forum
  • On-demand Training Videos
  • Live, Weekly Training
  • User Management
  • Success Specialist Team
  • bit.ly Pro Connector
  • Eventbrite Integration
  • Google AdWords Integration (Additional Cost)
  • Native CRM Integration
  • Olark Chat Integration
  • Webinar Integration
  • SSL Vanity Domains / Tracker Domains : 3
  • Fully customizable URLs
  • Salesforce Engage (Additional Cost)
Plus
$2500 /Month

Features

  • Up to 10000 contacts
  • Includes features of Growth plan, plus
  • Forms
  • Landing Pages
  • Advanced Dynamic Content
  • Automation Rules: 100
  • Multiple scoring categories
  • Competitor Monitoring: 25
  • SEO Keyword Monitoring: 250
  • Advanced Email Analytics, Email Rendering, and Preview Analysis
  • Multi-touch attribution models
  • Engagement History Dashboards: 10
  • Custom Fields
  • File Hosting: 500 MB
  • API Access — Calls per day: 25K
  • Custom Object Integration: custom
Advanced
$4000 /Month

Features

  • Upto 10000 contacts
  • Includes features of Plus plan, plus
  • Automation Rules: 150
  • Competitor Monitoring: 100
  • SEO Keyword Monitoring: 1000
  • Engagement History Dashboards: 20
  • Pardot Einstein
  • Predictive Lead Scoring
  • Behavior Scoring
  • Campaign Insights
  • Einstein Attribution
  • File Hosting: 10 GB
  • API Access — Calls per day: 100K
  • Custom Object Integration
  • Business Units: 2 included
  • Additional Business Units: $2,000/unit/month
  • Developer Sandbox for Pardot: 2 included
Premium
$15000 /Month

Features

  • Up to 75,000 contacts
  • Includes features of Advanced plan, plus
  • Business Units: 5 included
  • Developer Sandbox for Pardot: 5 included
View Price Page

SCREENSHOTS

Metri Screenshots
View 2 screenshot(s)
Pardot Screenshots
View 3 screenshot(s)

INTEGRATIONS

    NA
  • Olark
  • Google Analytics
  • Eventbrite

ALTERNATIVES

Top alternatives to Metri

ActiveCampaign
ActiveCampaign
Marketo
Marketo
SharpSpring
SharpSpring
Pardot
Pardot
Klaviyo
Klaviyo

Top alternatives to Pardot

Hubspot Marketing Hub
Hubspot Marketing Hub
Marketo
Marketo
ActiveCampaign
ActiveCampaign
SharpSpring
SharpSpring
Klaviyo
Klaviyo