Home/Compare/Metri vs Marketo
Updated on: May 12, 2021

Compare Metri vs Marketo

77% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
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95% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
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77% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More
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Overview

Summary

Metri helps you improve the success of your marketing campaigns by using external data to set up automated rules based on customer beahvior. Metric works by using "if this then that" rules to determine what next actions you should take based on predefined rules. For example, you could set up a rule in Metri that says that if there is sunny weather then Metri should restart all outdoor activity display ads. These rules can also be based on customer behaviour. For example, Metric can pause your Facebook retargeting ads if they are seen by more than five times by the same user, or it can increase your bid by 20% if shop page views are less than 1.500. Triggers can include (but are not limited to) the weather, website activity, and ads data, while actions can include pausing or unpausing ads, increasing or decreasing your ad bid, and increasing or decreasing spending on ads. ..read more

Marketo software is a Marketing Software platform to businesses of all sizes. Marketo Engage is a part of Adobe Experience Cloud solution for lead management and B2B marketers to optimize customer experiences. Build automated marketing campaigns across channels that engage your customers in a personalized way. Identify prospects and customers by scoring, nurturing, sales intelligence, and CRM integration. Small, Medium and Large companies make use of the software. ..read more

Features

Analytics (ROI Tracking)

Campaign Segmentation

Channel Management

Email Drip Campaigns

Landing Pages

Lead Management

Lead Nurturing

Lead Scoring

Multivariate Testing

Website Visitor Tracking

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

Luxembourg

San Mateo, California / +1.650.376.2300

API

N/A

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Free Plan
Free

Ideal for very small team

  • Free forever
  • One Team Member
  • One Team
  • One Automation
  • Basic Support

Features

  • Weather Tracker
  • Website Activity
  • Ads Data
  • Campaigns Pause / Un-Pause
  • Increase / Decrease Bid
  • Increase / Decrease Spending
Business Plan
$79.9 /Month

Ideal for medium teams

  • Unlimited Team Members
  • Unlimited Teams
  • Unlimited Automation
  • Priority Support

Features

  • Weather Tracker
  • Website Activity
  • Ads Data
  • Campaigns Pause / Un-Pause
  • Increase / Decrease Bid
  • Increase / Decrease Spending

Enterprise Plan
Others

Ideal for large Enterprises

  • All the features from the Business plan
  • Unlimited Ad Spend
  • Change Ad Location Trigger
  • Stock Market Trigger
  • Custom Triggers (own database or external data)
  • Custom advertising channels

Contact the vendor for detailed pricing information

View Price Page
Basic (Lead Management)
Custom

Features

  • Customer Engagement Engine
  • Lead Scoring, Segmenting and Nurturing
  • Search Engine Optimization
  • Email, Landing Pages, and Forms
  • Social Marketing, Events, and Webinars
  • A/B Testing
  • Sales Intelligence
  • CRM Integration
  • Campaign Dashboards and Reports
  • Marketing Calendar
PRO (Lead Management)
Custom

Features

  • Digital Ads
  • ContentAI
  • Program and Campaign Analysis
  • API and Integrations
  • Additional Marketing and Sales Users
  • Includes features of Basic plan
Elite (Lead Management)
Custom

Features

  • Includes features of PRO plan, plus
  • Anonymous Retargeting
  • Opportunity Influence Modeler
  • Revenue Modeler
  • Success Path Analyzer
  • Advanced Report Builder
Enterprise (Lead Management)
Custom

The software offers Enterprise pricing plan on basis of the request.

Contact the vendor to get the latest pricing detail.

Email Marketing
Custom

Features

  • Email and Landing Page Creator
  • Drag-and-Drop Audience Segmentation
  • Mobile Responsive Template Library
  • Real-Time Campaign Triggers
  • Intelligent Nurturing
  • Email and Landing Page A/B Testing
  • Dynamic Content
  • Campaign Dashboards and Reports
  • Marketing Calendar
  • Forms and Progressive Profiling
  • Automated Workflows
  • Social Marketing
  • Search Engine Optimization
Consumer Marketing
Custom

Features

  • Marketing Database
  • Audience Segmentation
  • Real-Time Behavioral Triggers
  • Intelligent Nurturing
  • Search Engine Optimization
  • Social Marketing
  • Event Marketing
  • Digital Ads
  • Email Marketing
  • Web Personalization
  • Landing Pages and Forms
  • A/B Testing
  • Campaign Dashboards and Reports
  • Marketing Calendar
  • Mobile Marketing
  • Cross-Channel Marketing
  • Includes features of All Plan
Customer Base Marketing
Custom

Features

  • Customer Database
  • Customer Segmentation
  • Customer Nurturing
  • Customer Scoring
  • Web Personalization
  • Account-Based Web Marketing
  • Intelligent Nurturing
  • Email Marketing
  • Landing Pages and Forms
  • Events and Webinars
  • Social Marketing
  • CRM Integration
  • Sales Intelligence
  • Customer Journey Modeler
  • Campaign Dashboard and Reports
  • Revenue Analytics
  • Marketing Calendar
  • Includes features of All Plan
Mobile Marketing
Custom

Features

  • Push Notifications
  • In-App Messaging
  • User Segmentation
  • User Behavior Tracking
  • Real-Time Behavioral Triggers
  • Email Marketing
  • Landing Pages
  • Intelligent Nurturing
  • Mobile Performance Dashboards
View Price Page

SCREENSHOTS

Metri Screenshots
View 2 screenshot(s)
Marketo Screenshots
View 7 screenshot(s)

INTEGRATIONS

    NA
  • Scribe
  • WordPress
  • LiveEngage
  • Cvent
  • Hootsuite
  • NetSuite
  • Volusion
  • Unbounce
  • GoToWebinar
  • Zoho CRM
  • Magento
  • Sprinklr
  • Salesforce
  • ON24
  • Eventbrite

ALTERNATIVES

Top alternatives to Metri

ActiveCampaign
ActiveCampaign
Marketo
Marketo
SharpSpring
SharpSpring
Pardot
Pardot
Klaviyo
Klaviyo

Top alternatives to Marketo

Hubspot Marketing Hub
Hubspot Marketing Hub
Pardot
Pardot
ActiveCampaign
ActiveCampaign
SharpSpring
SharpSpring
Klaviyo
Klaviyo