Compare Meltwater vs LOOQME

Summary

Meltwater is a cloud-based public relation software that is available in SaaS version, can be installed in Windows and Mac as well. This software comes enriched with a myriad of public relation features like article author database, clippings management, digital asset management etc. Meltwater uses artificial intelligence to help users get deeper & better business insights. It comes with PR impact metrics. The enriched media contact database helps forming better connection with leading bloggers, journalists and media influencers. Meltwater can boost your press release publication frequency. It helps in social & news monitoring and reporting & distribution. ..show more

The Looqme is a cohesive PR campaign aimed at building a positive brand image for your enterprise or organisation. To deliver on this objective, Looqme employs a vast cross-section of tools, ranging from monitoring the internet, social networks, radio, TV and press for trends, setting the tone of your PR initiative according to these trends and then measuring success periodically using analytics insights as well as qualitative and quantitative indicators. Looqme uses real data to serve as the foundation of any PR campaign. Insights from content analysis focussed on understanding how your business or organisation is being covered and projected by the media and comparing it with image projection of your competitors. Promo campaigns analysis help you understand how a particular campaign performed in the public sphere. Finally, reputation analysis that evaluates how the actions of the top brass of any organisation are impacting its image. Looqme is an indispensable tool for PR professionals, marketing managers and political strategists. ..show more

Auto-update Media Lists Automatically updates your media list that contains relevant key media contacts who can popularize your brand

Campaign Management Allows a user to analyze and track marketing campaigns across multichannel efforts

Clippings Management Helps in saving and managing the clippings of the news item that bears your brand/business mentions

Communications Calendar Helps in clarifying what to do when, co-ordinate & schedule communication tasks and planning ahead of media pitch

Contact Management Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc.

Digital Asset Management Helps in the management of all digital content (files, images) and the online account itself

Direct Mail Management Helps to send postcards, brochures, catalogs, newsletter to targeted audiences

Email Distribution This feature lets you send a custom email invitation for the survey to the respondents

Press Monitoring Facilitates monitoring print media coverage and measuring its output

Press Release Builder Helps in creating professional-grade press release within minutes without any need to have experience

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