Compare Meltwater vs LeadGenius

Summary

Meltwater is a cloud-based public relation software that is available in SaaS version, can be installed in Windows and Mac as well. This software comes enriched with a myriad of public relation features like article author database, clippings management, digital asset management etc. Meltwater uses artificial intelligence to help users get deeper & better business insights. It comes with PR impact metrics. The enriched media contact database helps forming better connection with leading bloggers, journalists and media influencers. Meltwater can boost your press release publication frequency. It helps in social & news monitoring and reporting & distribution. ..show more

LeadGenius is a growth automation software for high aiming B2B companies to expand globally. It delivers exclusive B2B contacts and accounts data along with signals and insights in APAC, LATAM and EMEA. Growth automation mainly comprises three components namely data outsourcing, B2B data and robotic process automation. Data outsourcing is handled by a team of three dedicated experts- the data scientist, project manager and a custom success manager. B2B data consists of custom insights, buying intent signals, hyper0specific personas along with account and contact intelligence. The robotic process simply speeds up work by eliminating time consumption on repetitive tasks like for instance, CRM chores and prospect research. Thus, growth automation is one of the main reasons why business organisations prefer LeadGenius for shortening sales cycles and resulting in an increased number of lead conversions. Further, Flow and Datahub are the two products provided by LeadGenius. Flow by LeadGenius is an automation assistant that takes care of fields like sales, marketing and customer success portfolios. Datahub on the other hand helps with essential information gathering based on proprietary technology. ..show more

Auto-update Media Lists Automatically updates your media list that contains relevant key media contacts who can popularize your brand

Campaign Management Allows a user to analyze and track marketing campaigns across multichannel efforts

Clippings Management Helps in saving and managing the clippings of the news item that bears your brand/business mentions

Communications Calendar Helps in clarifying what to do when, co-ordinate & schedule communication tasks and planning ahead of media pitch

Contact Management Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc.

Digital Asset Management Helps in the management of all digital content (files, images) and the online account itself

Direct Mail Management Helps to send postcards, brochures, catalogs, newsletter to targeted audiences

Email Distribution This feature lets you send a custom email invitation for the survey to the respondents

Press Monitoring Facilitates monitoring print media coverage and measuring its output

Press Release Builder Helps in creating professional-grade press release within minutes without any need to have experience

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