Home/Demand-Side Platforms (DSP)/MediaMath TerminalOne Marketing OS™ vs AdvocadoUpdated on: March 29, 2024

Compare MediaMath TerminalOne Marketing OS™ vs Advocado

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Overview

Summary

MediaMath TerminalOne Marketing OS is an advertising solution, developed specifically to assist brands and agencies in taking control of their marketing and operations to provide efficient and successful multichannel campaigns. With data-driven audience targeting, MediaMath's CTV advertising solution allows marketers to establish a 1:1 interaction with their consumers across all devices. With MediaMath, you can connect with customers using cross-device identifiers depending on permission along with preparing for the future of identity by activating and scaling data with flexible identity graphs. To ensure supply chain trust and transparency, 100% of MediaMath’s inventory fulfils SOURCE standards. To extract the best out of platform capabilities, campaigns, and functions, users can collaborate with consultative specialists. With capabilities like in-line, and bulk editing, troubleshooting, and Dynamic Budget Allocation, you can easily and directly handle all areas of a digital advertising campaign. With powerful, versatile tools, you can report, shop, debug, and activate media agreements that broadcasters, publishers, and websites provide for digital advertising campaigns. Additionally, you can run your advertising across several channels at once with MediaMath. ..show more

Advocado is a cross-media data platform that connects offline and online audience insights to influence the customer journey. Tracking the consumer journey from the offline world to the digital world is a challenge that limits opportunities for advertisers. Even combining data from multiple sources and providers may not paint a complete picture of how campaigns are performing. Campaign performance information may be delivered weeks or even months after the fact, eliminating any opportunity to optimize. ..show more

Features

AI Optimization Uses AI and machine learning to maximize a campaign's performance

Audience Targeting Allows you to serve different versions of a page to a different set of audience

Brand Safety and Fraud Protection Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc

Budget Management Analyzing financial information to ensure all operations are within budget

Contextual Targeting Targeting based on content on the site

Creative Management Supports a wide range of creative formats such as rich media, expandables, video, etc.

Demographic Targeting Targeting based on age, gender, marital status, income, education

Frequency Capping Ability to set a limit to the number of times an advertisement is shown to a person, placement, site, publisher, user, domain or IP address

Geo Targeting Targeting based on location, city, timezone, and country

Mobile Advertising Allows for ads to be placed and tracked in mobile apps

Omnichannel Campaign Management Provides you a single interface for creating and managing campaigns on different channels.

Private Marketplace Provides PMP deals which let you bid on impressions that might not yet be available in open bidding

Real-time Bidding Facilitates buying & selling of ad impressions in real-time auctions

Reporting Sends instant status reports about the task with customer feedback

Retargeting Ability to retarget previous impressions to your site across the web

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

New York, United States

N/A

API

N/A

N/A

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

No Pricing Info Available Please check Website
Advocado (One-time)
$250 Others

One-time $250 setup fee that includes

Features

  • Watermarking of up to two TV commercials any time during the subscription period - a $100 value
  • Connection to your Google Ads account
  • Proprietary website tracking tag
Advocado
$499 /Month

Features

  • Use TV to Boost Search
  • Maximize Sponsorships
  • Synchronize Programmatic and Linear
  • Use Weather to Activate Digital Campaigns
  • Conquest Your Competition
  • Drive More Leads and Conversions

View Price Page

SCREENSHOTS

MediaMath TerminalOne Marketing OS™ Screenshots
Advocado Screenshots

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