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95% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Adobe Marketo Engage logo
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98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

SalesLoft logo
Sales Engagement Software

4.4 4,733 user ratings

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91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Omnisend logo

Omnisend

Marketing Automation Software

4.7 1,010 user ratings

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Overview

Description Marketo is a best in class marketing automation software that helps companies involved in various sectors to enhance their customers’ experience and encourage them to visit again at their store. It helps companies to identify and engage the right customers by tracking their behaviour. The software easily builds and scales automated marketing campaigns and determines how marketing channels are impacting revenue. To keep the customers engaged, Marketo creates relevant conversations based on individual behaviours in real-time. The solution includes pre-built tiles and dashboards with advanced segmentation and filters to capture customer interactions at every stage. These simple dashboards and in-depth reporting tools show a clear picture of the impact of Return of Investment. The software attracts, nurtures and converts win-ready lead to sales through its inbound and outbound programs. It also creates personalised campaigns based on the customers’ activities to help them find what they are looking for. Read more SalesLoft is a sales engagement platform for revenue teams to engage and communicate better with their customers. It also helps these teams build pipelines, manage deals, and close revenue. Sales development teams can build pipelines by identifying, developing, and qualifying leads. The tool helps to meet and exceed the revenue goals by building momentum. Prospecting and opportunity management enables account executive teams to close more leads. They can execute account-based strategies at scale and improve the buying experience for customers by providing the sales reps with the right information at the right time. SalesLoft works as a single provider for various tools like SalesLoft Mobile, Conversation Intelligence, and comprehensive opportunity management which improve the sales engagement. Customer success teams can then enhance the post-sales experience to maximize customer retention. SalesLoft enables organizations to grow and retain a high performing revenue with tools like Smarter Coaching and CRM Data Quality Improvement. It also helps to align the marketing and sales account-based strategies that ensure unified messages to customers. Read more Omnisend is an eCommerce marketing automation tool that helps users to improve sales by combining several channels into the marketing strategy. It allows the user to integrate various channels within the same automation workflow. Boost email marketing campaigns with the help of email blasts, newsletters, and easy drag-and-drop builders. Omnisend helps to build an advanced automation workflow that assists users in meeting their individual needs based on visitor activities. It enables users to build smart segmentation from different lists that allow the user to send accurate messages to the right person only. With Omnisend, they can add any data which is more relevant to your customer’s profile and reach your target audiences through loyalty program status or anything else that is tailored for the customers. Segmentation can lead to much better sales. It provides powerful forms to capture each and every visitor and make sure they won’t leave without taking action. It presents them with a forever-visible widget at the bottom of the screen that gives an option to the customers to click on the link while browsing. Read more
Pricing Options
  • Free Trial Not Available
  • Adobe Marketo Engage Offers Custom plan.
  • Free Trial Not Available
  • SalesLoft Offers Custom plan.
  • Free Trial Not Available
  • Starts at $16.00. Offers Free-forever plan.
SW Score & Breakdown

95% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    94%
  • Momentum
    70%
  • Popularity
    96%

98% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    90%
  • Momentum
    67%
  • Popularity
    95%

91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    98%
  • Reviews
    86%
  • Momentum
    63%
  • Popularity
    87%
SaaSworthy Awards # 2 Most Worthy # 2 Fastest Growing # 1 Most Worthy # 8 Highly Rated # 3 Fastest Growing # 5 Most Popular

Technical Details

Organization Types Supported
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
  • Freelancers
  • Large Enterprises
  • Medium Business
  • Small Business
Platforms Supported
  • SaaS/Web/Cloud
  • Mobile - Android
  • Mobile - iOS
  • SaaS/Web/Cloud
  • Mobile - Android
  • Mobile - iOS
  • SaaS/Web/Cloud
  • Mobile - Android
  • Mobile - iOS
Modes of Support
  • 24/7 (Live rep)
  • Business Hours
  • Online
  • 24/7 (Live rep)
  • Business Hours
  • Online
  • 24/7 (Live rep)
  • Business Hours
  • Online
API Support
  • Available
  • Available
  • Available

Reviews & Ratings

User Rating
4.2/5 3,608 user ratings
4.4/5 4,733 user ratings
4.7/5 1,010 user ratings
Ratings Distribution
  • Excellent

    43.4%
  • Very Good

    42.7%
  • Average

    9.8%
  • Poor

    2.6%
  • Terrible

    1.6%
  • Excellent

    56.2%
  • Very Good

    35%
  • Average

    6.3%
  • Poor

    1.5%
  • Terrible

    0.9%
  • Excellent

    73.8%
  • Very Good

    22.8%
  • Average

    1.3%
  • Poor

    1%
  • Terrible

    1%
Review Summary

Overall, users praise Marketo for its robust marketing automation capabilities, user-friendly interface, and excellent customer support. Many reviewers highlight its effectiveness in streamlining marketing campaigns, generating leads, and nurturing customer relationships. However, some users mention occasional technical glitches and a steep learning curve for new users. The platform's reporting and analytics features also receive mixed feedback, with some users finding them comprehensive and others requesting more customization options. Additionally, pricing concerns arise, as some users find the cost to be high compared to competitors.

Overall, users praise Salesloft's ease of use, powerful features, and excellent customer support. They appreciate its intuitive interface, comprehensive functionality, and seamless integrations. The platform's ability to track and manage sales activities, automate workflows, and provide valuable insights is highly valued. Additionally, users commend Salesloft's responsive and supportive customer service team, highlighting their expertise and willingness to assist. However, some users mention occasional technical glitches and a learning curve associated with the platform's advanced features.

Overall, users praise Omnisend's user-friendly interface, effective email marketing automation, and comprehensive reporting capabilities. They appreciate its drag-and-drop email editor, customizable templates, and segmentation options. The platform's ability to integrate with various e-commerce platforms and its strong customer support are also highlighted as strengths. However, some users mention occasional technical glitches and a need for more advanced features.

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AI-Generated from the text of User Reviews

Pricing

Pricing Options
  • Free Trial Not Available
  • Adobe Marketo Engage Offers Custom plan.
  • Free Trial Not Available
  • SalesLoft Offers Custom plan.
  • Free Trial Not Available
  • Starts at $16.00. Offers Free-forever plan.
Pricing Plans
Monthly Plans Annual Plans

Growth Custom

Select Custom

Prime Custom

Ultimate Custom

Prospect Custom

Sell Custom

Engage Custom

Enterprise Custom

Free Free

Standard $16.00 $16.00 per month

Pro $59.00 $59.00 per month

 
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Screenshots & Videos

Screenshots Database Management
+ 4 More
Cadence screenshot
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Not Available
Videos Video Thumbnail
+ 1 More
Video Thumbnail
+ 3 More
Video Thumbnail
+ 1 More

Vendor information

Company Details Located in: San Jose, CA Founded in: 2006 Located in: Atlanta, Georgia Founded in: 2011 Located in: London, United Kingdom Founded in: 2014
Contact Details

+1 877-270-6586

https://business.adobe.com/products/marketo/adobe-marketo.html

+1 770-756-8022

https://salesloft.com/

Not available

https://www.omnisend.com/

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