Home/Marketing Automation Software/Adobe Marketo Engage vs SalesLoftUpdated on: January 27, 2023

Compare Adobe Marketo Engage vs SalesLoft

93% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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93% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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Overview

Summary

Marketo is a best in class marketing automation software that helps companies involved in various sectors to enhance their customers’ experience and encourage them to visit again at their store. It helps companies to identify and engage the right customers by tracking their behaviour. The software easily builds and scales automated marketing campaigns and determines how marketing channels are impacting revenue. To keep the customers engaged, Marketo creates relevant conversations based on individual behaviours in real-time. The solution includes pre-built tiles and dashboards with advanced segmentation and filters to capture customer interactions at every stage. These simple dashboards and in-depth reporting tools show a clear picture of the impact of Return of Investment. The software attracts, nurtures and converts win-ready lead to sales through its inbound and outbound programs. It also creates personalised campaigns based on the customers’ activities to help them find what they are looking for. ..show more

SalesLoft is a sales engagement platform for revenue teams to engage and communicate better with their customers. It also helps these teams build pipelines, manage deals, and close revenue. Sales development teams can build pipelines by identifying, developing, and qualifying leads. The tool helps to meet and exceed the revenue goals by building momentum. Prospecting and opportunity management enables account executive teams to close more leads. They can execute account-based strategies at scale and improve the buying experience for customers by providing the sales reps with the right information at the right time. SalesLoft works as a single provider for various tools like SalesLoft Mobile, Conversation Intelligence, and comprehensive opportunity management which improve the sales engagement. Customer success teams can then enhance the post-sales experience to maximize customer retention. SalesLoft enables organizations to grow and retain a high performing revenue with tools like Smarter Coaching and CRM Data Quality Improvement. It also helps to align the marketing and sales account-based strategies that ensure unified messages to customers. ..show more

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

San Jose, CA / +1 877-270-6586

Atlanta, Georgia / +1 770-756-8022

API

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Select
Custom

Essential marketing automation and measurement.

Features

  • Users : 25
  • API calls / day : 50K / day
  • Lead and account database
  • Custom data objects and fields : 10 objects / 2M records
  • Native CRM integration (SFDC & MSD)
  • Audience segmentation and targeting
  • Advanced dynamic content
  • Advanced personalization
  • Custom user roles and permissions
  • Campaign and journey automation
  • Intelligent cross-channel nurturing
  • Scoring, routing, and alerts
  • Email marketing
  • Social marketing
  • Event and webinar marketing
  • Landing pages and forms
  • Marketing calendar
  • Search engine optimization
  • Paid media targeting
  • Campaign reporting and insights
  • Attribution and ROI dashboards
  • Secure domains
  • Website retargeting (Available)
  • Target account management (Available)
  • Website personalization (Available)
  • Predictive content (Available)
  • Predictive audiences (Available)
  • Advanced journey analytics (Available)
  • Email deliverability (Available)
  • Sandbox (Available)
  • Premium multi-touch attribution (Tier 1) (Available)
Prime
Custom

Lead- and account-based marketing with journey analytics and AI personalization.

Features

  • Users : 25
  • API calls / day : 50K / day
  • Lead and account database
  • Custom data objects and fields : 10 objects / 2M records
  • Native CRM integration (SFDC & MSD)
  • Audience segmentation and targeting
  • Advanced dynamic content
  • Advanced personalization
  • Custom user roles and permissions
  • Campaign and journey automation
  • Intelligent cross-channel nurturing
  • Scoring, routing, and alerts
  • Email marketing
  • Social marketing
  • Event and webinar marketing
  • Landing pages and forms
  • Marketing calendar
  • Search engine optimization
  • Paid media targeting
  • Campaign reporting and insights
  • Attribution and ROI dashboards
  • Secure domains
  • Website retargeting
  • Target account management
  • Website personalization
  • Predictive content
  • Predictive audiences
  • Advanced journey analytics
  • Email deliverability (Available)
  • Sandbox (Available)
  • Premium multi-touch attribution (Tier 1) (Available)
  • Workspaces and partitions (Available)
  • Advanced BI analytics (Available)
Ultimate
Custom

The most powerful marketing automation with premium attribution.

Features

  • Users : 25
  • API calls / day : 50K / day
  • Lead and account database
  • Custom data objects and fields : 10 objects / 2M records
  • Native CRM integration (SFDC & MSD)
  • Audience segmentation and targeting
  • Advanced dynamic content
  • Advanced personalization
  • Custom user roles and permissions
  • Campaign and journey automation
  • Intelligent cross-channel nurturing
  • Scoring, routing, and alerts
  • Email marketing
  • Social marketing
  • Event and webinar marketing
  • Landing pages and forms
  • Marketing calendar
  • Search engine optimization
  • Paid media targeting
  • Campaign reporting and insights
  • Attribution and ROI dashboards
  • Secure domains
  • Website retargeting
  • Target account management
  • Website personalization
  • Predictive content
  • Predictive audiences
  • Advanced journey analytics
  • Email deliverability
  • Sandbox
  • Premium multi-touch attribution (Tier 1)
  • Workspaces and partitions (Available)
  • Advanced BI analytics (Available)
Enterprise
Custom

Achieve the highest degree of scale and flexibility.

The software offers Enterprise pricing plan on basis of request.

View Price Page
Prospect
Custom

For teams focused on generating leads

Products Included :

  • Cadence + Automation
  • Dialer + Messenger
  • Analytics + Reporting

Features

  • Sales Email
  • Calendaring
  • Mobile App Access
  • CRM Sync
  • Integrations
  • Security + Governance
Sell
Custom

For teams focused exclusively on managing opportunities to close

Products Included :

  • Cadence (Limited)
  • Deals
  • Conversations
  • Analytics + Reporting

Features

  • Sales Email
  • Calendaring
  • Mobile App Access
  • CRM Sync
  • Integrations
  • Security + Governance
Engage
Custom

For teams focused on the post-sales customer experience

Products Included :

  • Cadence + Automation
  • Conversations
  • Analytics + Reporting

Features

  • Sales Email
  • Calendaring
  • Mobile App Access
  • CRM Sync
  • Integrations
  • Security + Governance
Enterprise
Custom

For teams working every stage of the revenue lifecycle

Products Included :

  • Cadence + Automation
  • Dialer + Messenger
  • Conversations
  • Deals
  • Analytics + Reporting

Features

  • Sales Email
  • Calendaring
  • Mobile App Access
  • CRM Sync
  • Integrations
  • Security + Governance
View Price Page

SCREENSHOTS

Adobe Marketo Engage Screenshots
View 5 screenshot(s)
SalesLoft Screenshots
View 15 screenshot(s)

INTEGRATIONS

  • Scribe
  • WordPress
  • LiveEngage
  • Cvent
  • Hootsuite
  • NetSuite
  • Volusion
  • Unbounce
  • GoToWebinar
  • Zoho CRM
  • Sprinklr
  • Salesforce
  • ON24
  • Eventbrite
  • Owler
  • Salesforce
  • Crystal
  • Datanyze

ALTERNATIVES

Top alternatives to Adobe Marketo Engage

Adobe Analytics
Adobe Analytics
Adobe Experience Manager
Adobe Experience Manager
Adobe Campaign
Adobe Campaign
ActiveCampaign
ActiveCampaign
Klaviyo
Klaviyo

Top alternatives to SalesLoft

ZoomInfo InboxAI
ZoomInfo InboxAI
Apollo
Apollo
Groove
Groove
Gong
Gong
HubSpot CRM
HubSpot CRM