Home/Marketing Automation Software/Adobe Marketo Engage vs Dynamics 365 MarketingUpdated on: January 31, 2023

Compare Adobe Marketo Engage vs Dynamics 365 Marketing

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93% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More Remove
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Overview

Summary

Marketo is a best in class marketing automation software that helps companies involved in various sectors to enhance their customers’ experience and encourage them to visit again at their store. It helps companies to identify and engage the right customers by tracking their behaviour. The software easily builds and scales automated marketing campaigns and determines how marketing channels are impacting revenue. To keep the customers engaged, Marketo creates relevant conversations based on individual behaviours in real-time. The solution includes pre-built tiles and dashboards with advanced segmentation and filters to capture customer interactions at every stage. These simple dashboards and in-depth reporting tools show a clear picture of the impact of Return of Investment. The software attracts, nurtures and converts win-ready lead to sales through its inbound and outbound programs. It also creates personalised campaigns based on the customers’ activities to help them find what they are looking for. ..show more

Dynamics 365 Marketing is a marketing automation software, Easily orchestrate personalized multichannel journeys that deliver the right message at the right time in the right channel to create rewarding relationships. Create seamless customer experiences through marketing automation, shared data, and business processes connected to Dynamics 365 Sales to productively nurture leads and increase opportunities in the customer pipeline. ..show more

Features

Analytics (ROI Tracking) ROI (Return on Investment) evaluates the profitability of your expenditure on a marketing program and identifies the most effective campaigns to drive revenue.

Campaign Segmentation A feature that helps to acquire more leads by evaluating anonymous website visitors along with their buying needs, preferences, and loyalty.

Channel Management It is the process that assists businesses to develop various marketing strategies and techniques in order to reach out to the potential customer base as much as possible.

Email Drip Campaigns An email drip campaign helps you automatically send a series of emails at regular intervals.

Landing Pages Enables you to create an attractive platform where your subscribers will be directed to upon clicking on a link in the email

Lead Management A systemized and organized way of managing all your leads and their conversation.

Lead Nurturing Timely following up with your leads in order to convert them into a prospective customer.

Lead Scoring Lets you manage your prospective leads by scoring them on the basis of their response.

Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them

Website Visitor Tracking This feature allows you to analyze and understand the behavior of your website visitors.

TECHNICAL DETAILS

Access Monitoring

24/7 (Live rep)

Business Hours

Online

Contact Number/Address

San Jose, CA / +1 877-270-6586

Redmond, Washington

API

Deployment

SaaS/Web/Cloud

Mobile - Android

Mobile - iOS

Mobile - Windows

Mobile - BlackBerry

Installed - Windows

Installed - Mac

Customers

Individuals

Freelancers

Large Enterprises

Medium Business

Small Business

Pricing

Pricing Model

Free Trial

Freemium

One-time license

Open-source

Subscription

Quotation Based

Plans

Select
Custom

Essential marketing automation and measurement.

Features

  • Users : 25
  • API calls / day : 50K / day
  • Lead and account database
  • Custom data objects and fields : 10 objects / 2M records
  • Native CRM integration (SFDC & MSD)
  • Audience segmentation and targeting
  • Advanced dynamic content
  • Advanced personalization
  • Custom user roles and permissions
  • Campaign and journey automation
  • Intelligent cross-channel nurturing
  • Scoring, routing, and alerts
  • Email marketing
  • Social marketing
  • Event and webinar marketing
  • Landing pages and forms
  • Marketing calendar
  • Search engine optimization
  • Paid media targeting
  • Campaign reporting and insights
  • Attribution and ROI dashboards
  • Secure domains
  • Website retargeting (Available)
  • Target account management (Available)
  • Website personalization (Available)
  • Predictive content (Available)
  • Predictive audiences (Available)
  • Advanced journey analytics (Available)
  • Email deliverability (Available)
  • Sandbox (Available)
  • Premium multi-touch attribution (Tier 1) (Available)
Prime
Custom

Lead- and account-based marketing with journey analytics and AI personalization.

Features

  • Users : 25
  • API calls / day : 50K / day
  • Lead and account database
  • Custom data objects and fields : 10 objects / 2M records
  • Native CRM integration (SFDC & MSD)
  • Audience segmentation and targeting
  • Advanced dynamic content
  • Advanced personalization
  • Custom user roles and permissions
  • Campaign and journey automation
  • Intelligent cross-channel nurturing
  • Scoring, routing, and alerts
  • Email marketing
  • Social marketing
  • Event and webinar marketing
  • Landing pages and forms
  • Marketing calendar
  • Search engine optimization
  • Paid media targeting
  • Campaign reporting and insights
  • Attribution and ROI dashboards
  • Secure domains
  • Website retargeting
  • Target account management
  • Website personalization
  • Predictive content
  • Predictive audiences
  • Advanced journey analytics
  • Email deliverability (Available)
  • Sandbox (Available)
  • Premium multi-touch attribution (Tier 1) (Available)
  • Workspaces and partitions (Available)
  • Advanced BI analytics (Available)
Ultimate
Custom

The most powerful marketing automation with premium attribution.

Features

  • Users : 25
  • API calls / day : 50K / day
  • Lead and account database
  • Custom data objects and fields : 10 objects / 2M records
  • Native CRM integration (SFDC & MSD)
  • Audience segmentation and targeting
  • Advanced dynamic content
  • Advanced personalization
  • Custom user roles and permissions
  • Campaign and journey automation
  • Intelligent cross-channel nurturing
  • Scoring, routing, and alerts
  • Email marketing
  • Social marketing
  • Event and webinar marketing
  • Landing pages and forms
  • Marketing calendar
  • Search engine optimization
  • Paid media targeting
  • Campaign reporting and insights
  • Attribution and ROI dashboards
  • Secure domains
  • Website retargeting
  • Target account management
  • Website personalization
  • Predictive content
  • Predictive audiences
  • Advanced journey analytics
  • Email deliverability
  • Sandbox
  • Premium multi-touch attribution (Tier 1)
  • Workspaces and partitions (Available)
  • Advanced BI analytics (Available)
Enterprise
Custom

Achieve the highest degree of scale and flexibility.

The software offers Enterprise pricing plan on basis of request.

View Price Page
Price for organizations without any other Dynamics 365 app
Others
  • Marketing: From $1,500 Per tenant/month
  • Customer Insights: From $1,500 Per tenant/month
  • Customer Voice: $100 2,000 survey responses per tenant/month

Features

  • Orchestrate customer journeys
  • Align sales and marketing
  • Make informed decisions
  • Grow with an adaptable platform
Price for organizations with qualifying Dynamics 365 app
Others
  • Marketing: From $750 Per tenant/month
  • Customer Insights: From $1,000 Per tenant/month
  • Customer Voice: $100 2,000 survey responses per tenant/month

Features

  • Orchestrate customer journeys
  • Align sales and marketing
  • Make informed decisions
  • Grow with an adaptable platform
View Price Page

SCREENSHOTS

Adobe Marketo Engage Screenshots
View 5 screenshot(s)
Dynamics 365 Marketing Screenshots
View 0 screenshot(s)

INTEGRATIONS

  • Scribe
  • WordPress
  • LiveEngage
  • Cvent
  • Hootsuite
  • NetSuite
  • Volusion
  • Unbounce
  • GoToWebinar
  • Zoho CRM
  • Sprinklr
  • Salesforce
  • ON24
  • Eventbrite
    NA

ALTERNATIVES

Top alternatives to Adobe Marketo Engage

Adobe Analytics
Adobe Analytics
Adobe Experience Manager
Adobe Experience Manager
Adobe Campaign
Adobe Campaign
ActiveCampaign
ActiveCampaign
Klaviyo
Klaviyo

Top alternatives to Dynamics 365 Marketing

Salesforce
Salesforce
MailChimp
MailChimp
Microsoft Dynamics 365 for Sales
Microsoft Dynamics 365 for Sales
Adobe Marketo Engage
Adobe Marketo Engage
ClickDimensions
ClickDimensions