Compare Mailjet vs Optilyz

Summary

Mailjet is an online email marketing platform that provides smart tools to make email marketing easier for organizations, businesses, professionals, and enterprises. It enables the users to track, send, and deliver transactional emails easily and effectively to promote growth and enhance the user experience of their company. Mailjet is a cloud based software that facilitates creation of responsive emails by utilising pre-defined templates, and enables collaboration with teams for easy maintenance of the work. It additionally enables the user to target clients by providing features to send relevant emails and for increasing the customer’s experience. You can monitor actionable insights and the performance to further enhance your progress. With its smart tools, it proves to be an ideal software for SMB and enterprise organizations and developers. Users additionally get features like contact management, A/B testing, auto responders, click map, event triggered mail, click through tracking, and spam check. It further can be integrated with more than 100 pre-developed apps and can be used to access newsletter templates, SMTP relay, analytics tools, and APIs with any plan. The platform offers a free trial version with upto 6000 emails per month apart from a wide range of premium plans to choose from. ..show more

Optilyz is a tool for direct email marketing and covers all relevant processes on a single and centralized platform. The book features enable users to upload their customer addresses and designs on the platform to create a new direct mail campaign. It also provides tools for simple and quick booking of direct mail campaigns and comprehensive quality control of suppliers and competitive frame contracts. There is a broad selection of standard print formats and materials available. Advanced features such as data mapping and address review are accessible. Optilyz can also be integrated into other CRM software or marketing cloud to automate recurring direct mail using advanced customer segmentation. Recurring campaigns such as welcome letters, birthday mailings, and reactivation campaigns can be set up and send-out triggers based on timing and minimum volumes can be defined. A/B testing of all campaign aspects, such as formats, slogans, designs, and incentives is possible and tools for analysis are available. ..show more

An email marketing software that makes your marketing campaign more powerful with its intuitive features. Its easy-to-use drag and drop interface helps you customize and build attractive looking email templates that best suits your business and audience. Its autoresponder feature allows you to send personalized emails to the right people at the right time. With Constant Contact, just add your contacts to the automate list, and it’ll automatically send them a scheduled series of pre-configured emails that will keep your audience engaged with minimal efforts. Its email tracking tools keep you updated with who’s opening, clicking or sharing your emails or social media posts in real-time. ..show more

A/B Testing Compares two versions of your website to see which one performs better

Abandoned Cart Email Sends email to customers who have failed to check out their cart items

Auto-Responders Ability to send automated emails to the contacts subscribing to the list.

Click Map Allows tracking user click activity and how they interact with email

Click-through Tracking Keeps a track of links in the email opened by the customer

Contact List Import Ability to import contacts from TXT, EXCEL, CSV formats and also can enter manually

Contact Management Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc.

Delivery by Time Zone Subscribers receive the email at the exact time they are in their timezone.

Document Library Central repository to manage your assets like Images, PDF files, etc.,

Drag and Drop Editor Lets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface

Drip Campaigns Ability to send emails with respect to time or user actions

Email Scheduling Scheduling an email on a specific time or auto-responding to an action

Event Triggered Email Sends emails to targeted customers based on their activities

Facebook Ads Has an inbuilt tool to set up a Facebook marketing campaign

Free Stock Photos Provides a library of free stock photos for commercial use

Google Remarketing Ads Allows for retargeting your customers via Google Display Network to increase conversions

Instagram Ads Has an inbuilt tool to set up an Instagram marketing campaign

List Segmentation Segregates the customers into smaller groups enabling the user to send targeted emails

Mailing List Management Segregates the customers into smaller groups enabling the user to send targeted emails

Mobile App Helps your team to stay top on the business everywhere

Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them

Predesigned Email Templates Provides a library of templates to build an email

RSS to Email Helps users to receive any new updates or the latest news from the website

Real-time Email Editor Helps to view the email while editing at the same time

Send Time Optimization Helps to find the best sending time to engage with your customer

Sign Up Forms Build sign up forms to allow website visitors to join your mailing list

Spam Check Verifies the content of emails so that it doesn't end up in the spam folder

Template Management Enables the user to create templates and modify and customise them later

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Top alternatives to Mailjet

SendinBlue

Amazon SES

MailerLite

SendGrid

Mailgun

Top alternatives to Optilyz

GetResponse

MailChimp

Constant Contact

AWeber

MailerLite